A Study on the Customer's Use of and Satisfaction with oriental medical services by local resident - Focused on Asan City -

지역 주민의 한방 의료 서비스에 관한 조사연구 - 아산시를 중심으로 -

  • Kim, Kyoung-Shin (Department of Physiology, Colleage of Oriental Medicine, Daejeon University) ;
  • Um, Ji-Tae (Department of Physiology, Colleage of Oriental Medicine, Daejeon University) ;
  • An, Jong-Min (Asan Health Center) ;
  • Kim, So-Hi (Asan Health Center) ;
  • Choi, Mi-Young (Department of Social Welfare, Joongbu University) ;
  • Kim, Byoung-Soo (Department of Physiology, Colleage of Oriental Medicine, Daejeon University)
  • 김경신 (대전대학교 한의과대학 생리학교실) ;
  • 엄지태 (대전대학교 한의과대학 생리학교실) ;
  • 안종민 (아산시 보건소) ;
  • 김소희 (아산시 보건소) ;
  • 최미영 (중부대학교 사회복지학과) ;
  • 김병수 (대전대학교 한의과대학 생리학교실)
  • Received : 2010.07.26
  • Accepted : 2010.08.11
  • Published : 2010.08.20

Abstract

The purpose of this study is to survey the current status of the oriental medical service satisfaction and needs that the people who utilizing the medical services and suggest the primary factors of consumption and satisfaction in the oriental medical services the city of Asan. We analyze the use and satisfaction of the customers for the oriental medical services with using the questionnaires to the citizens of Asan. The method of this study is that the participants of the survey was 556 people of Asan City. The survey was conducted from August 15th, 2009 to September 15th, 2009(during 30 days) with disease index that specially developed as oriental medicine. The results of this study are as follows: 556 people were responded the survey. 471(84.7%) of respondents were who have ever been treated with oriental medical service and 85(15.3%) of respondents were who have never been treated with oriental medical service. 25(4.7%) of respondents were who doesn't believe the treat of oriental medicine. 76(13.6%) of respondents prefered the oriental medical service. 413(50.1%) of respondents prefered the acupuncture and moxa treatment and 280(33.9%) prefered the herbs. 227(39.6%) of respondents were treated for musculoskeletal disorders The conclusions from this study are as follows: Firstly, it was found that the people who prefer to use oriental medical services usually have one or more of these following diseases: musculoskeletal disorders, paralysis, unclear diseases or injuries. Secondly, the main factor of customers' satisfaction with oriental medical services lies in the age of the user. The more aged, the more high in customers' satisfaction with oriental medical services was found through the survey. The results of this study can be used to develop marketing strategies for oriental medical institutions in the city of Asan.

Keywords

References

  1. 최용환. 의료서비스 이용자의 선호행태에 관한 분석. 충북개발연구원. 12(2). 213-234. 2001.
  2. 최윤정, 김장현. 일부 한방병원 내원자들의 소아 한방 치료에 대한 인식 및 이용에 관한 조사 연구. 1(1):1-24. 1995.
  3. 충청남도 아산시 통계 자료(2009. 8).
  4. 조우현. 의료서비스 마케팅. 퇴설당. 1999.
  5. 유승흠. 양질의 의료관리. 수문사. 1993.
  6. Geoenroos, C. A. Service Quality model and Its Marketing Implication. Europen Journal of Marketing 18, 4, 1984.
  7. Donabedian. A. The Criteria and Standard of Quality. Health Administration press. 1982.
  8. Zeithamal. V. A. Consumer Perceptions of price, Quality and Value. Journal of Marketing 1988.
  9. 신종연, 윤병준, 김영훈, 이은표. 일부 지역 주민의 의료서비스 이용 만족도 및 요구도에 관한 조사. 한국보건통계학회지 25(2) :61-72. 2000.