• Management & Information Systems Review
• /
• v.34 no.2
• /
• pp.171-191
• /
• 2015

This study is about the exhibition and convention visitors' satisfaction level and the participating companies' perception on the performance. The two topics were approached with integrated model. Accordingly, this study examined how service quality and experiential quality affect exhibition and convention visitors' satisfaction level and the participating companies' perception on the performance, and how the correlation between exhibition and convention visitors' satisfaction level and the participating companies' perception on the performance is affected. The result demonstrates that the quality of experience exerts positive effect on the visitors' sense of satisfaction(Hypothesis 3), while service quality is not statistically significant when it comes to the visitors' satisfaction(Hypothesis 1). When the correlation between service quality and experiential quality, and the participating companies' perception on the performance is examined, service quality exerts positive effect on the participating companies' perception on the performance(Hypothesis 2), while experiential quality is not statistically significant on the participating companies' perception on the performance(Hypothesis 4), When the correlation between exhibition and convention visitors' satisfaction level and the participating companies' perception on the performance is examined, it was shown that positive effect is exerted just like the results of the previous studies(Hypothesis 5), lastly, correlation between participating companies' perception on the performance, companies' satisfaction and company loyalty was examined. In case of the participating companies' perception on the performance, it exerts positive effect on the companies' satisfaction(Hypothesis 6), while company loyalty is not statistically significant (Hypothesis 7). In case of companies' satisfaction, it exerts positive effect on the company loyalty (Hypothesis 8). The results of this study will provide help to increase overall understanding of the exhibition and convention visitors' satisfaction level and the participating companies' perception on the performance, and to provide important implications for the development of strategy for exhibition and convention's vitalization.

• International Commerce and Information Review
• /
• v.8 no.1
• /
• pp.283-303
• /
• 2006

This is the research on the correlation between the marketing activities conducted by the companies participating in the overseas exhibitions in the exhibition and the satisfaction of the visitors. I have been able to obtain the following findings through the positive research on the satisfaction of the visitors to the overseas exhibitions. The research findings show that the external elements of the participating companies such as 'external appearances of booths, interior facilities and the atmosphere', 'designs of exhibits', 'size of the participating companies', and the publicity elements of the participating companies such as 'the degree of application of mass media', 'prior publicity of the participating companies', etc. among the marketing activities conducted by the participating companies in the exhibition affect the interest and repeat business deals of the visitors. The findings also show that the elements to induce the interest of the visitors such as the booth design and display of products where the participating companies may produce their unique image and the prior publicity to the visitors constitute the important elements of marketing. It has also been revealed that the visitors whose purpose of the visits are to purchase the products and to satisfy their interest in 'the events and contents of the events affect the interest and the repeat business deals of the visitors, among the interest and repeat business deals pursuant to the characteristics of the visitors. It has also been found that the visitors who have recognized the representative brands in the exhibitions affect the interest and the repeat business deals and the visitors who have visited the exhibition several times are more satisfied than the visitors who have visited the exhibition for the first time. The comparative evaluation of the degree of importance of the marketing activities of the participating companies before the visitors' visit to the exhibitions and the degree of satisfaction after their visit reveals degrees of satisfaction in the order of 'the booth staff's professional knowledge of the exhibits', 'foreign language proficiency and their techniques of negotiation and demonstration', 'designs of the exhibits (colors and packaging), 'prior publicity of the participating companies. Such being the case, the companies participating in any of the overseas should maximize the result of their participation in the exhibition by training their staff in the products and foreign languages and through the prior publicity. It has also been found out that "the atmosphere of the booth in the exhibition such as 'launching of new products', 'external appearances of the booth, layout of the interior facilities and the atmosphere and events of the participating companies affect the interest and repeat business deals of the visitors, among the factors for the satisfaction of the visitors. Therefore, it has been proven that the external factors such as the external appearances of the booth, display of the products, launching of new products and events producing the atmosphere of the booth of the participating companies among the marketing activities conducted by the participating companies, and the extent of the training of the booth staff and prior publicity are the major factors affecting the interest and repeat business deals of the visitors.

• Journal of the Korean Society of Costume
• /
• v.67 no.4
• /
• pp.116-130
• /
• 2017

The aim of this study is to investigate the general status, operating status, and the satisfaction level of participating textile-clothing companies involved in the Work and Learning Dual System in Daegu. The general status and operating status of the participating companies are as follows. As of March 2016, 34 of the 43 companies in Daegu participated in this survey, and they were divided into three areas of textile: weaving, dyeing & finishing, and apparel manufacturing. The breakdown is as follows: 14 dyeing & finishing companies (41.2%), 13 apparel manufacturing companies (38.2%), and 7 textile weaving companies (23.6%). The results of the survey showed that 91.2% of the companies decided to participate in the system to cultivate their employees into experts in the field. The satisfaction rate of the theoretical education and training institutions was 3.88 out of 5 points. In particular, the satisfaction rate of the textile weaving companies was as high as 4.29, and the satisfaction level of the dyeing & finishing companies was higher than the average of 3.71. The overall satisfaction rate for the work-related paradigm was 3.97 out of 5 points. The results of this survey can be used to conclude that the Work and Learning Dual System is operating as it was intended to be by the government.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.39 no.4
• /
• pp.40-48
• /
• 2016

The engineering knowledge and technology is core driving forces of continuous growth in knowledge based society. Companies, the government, and universities are the subjects of an innovation and the cooperation between them is very important. Nowadays, the main purpose of industry-university cooperation moves to train experts and develop a new product. A shift of the paradigm came from the change of recognition that the final consumers of the program are companies and the universities are supporters of the program. In this paper, we investigate the purpose, participation and satisfaction of companies to industry-academy technology cooperation through empirical studies. The need to expert training, product development and process development makes companies participate industry-academy technology cooperation and companies have different purpose of participation by the business type. Companies often feel that expert training, subsidiary purpose of industry-academy technology cooperation, is more important than product development or process development. This result is caused by the real world environment of small and mid-size companies, lacking of technology experts. The participation of companies to each technology cooperation program (technology transfer, joint technology development, consigned technology development, technology consulting, co-op. lab.) is also different by business type. The companies' satisfaction with the purpose of process development is relatively higher than that with the purpose of product development and companies show also different satisfaction value by business type and participating program. The results of this study can give a contribution to the design of demand oriented industry-academy technology cooperation model.

• The Research Journal of the Costume Culture
• /
• v.22 no.1
• /
• pp.55-72
• /
• 2014

The purpose of this study is to identify the key decision-making variables that lead fashion company employees to participate in the fashion education programs offered by university lifelong education centers. This study also examined the education satisfaction level and preferred education method and evaluated a university lifelong education program by surveying a fashion company employees who completed a fashion education program. As decision making variables, this study included participation purposes, obstacles, and evaluation criteria. While questionnaires were used to identify the decision making variables, education satisfaction level, and preferred education method, focus group interviews were used to evaluate the university lifelong education program. The findings showed that the respondents enrolled in the program mostly because of personal motivations and considered the workload and time limitation as participating obstacles. They considered educational content as the most important evaluation criteria for participating in the program and were highly satisfied with the program they completed. This study suggests how university lifelong education centers may structure their fashion education programs to better appeal to the employees of fashion companies.

• Journal of the Korea Safety Management & Science
• /
• v.24 no.2
• /
• pp.97-104
• /
• 2022

This study examines the effects of participation purpose, corporate readiness, and acceptance of changes that may occur in the course of expert guidance on the performance of smart factory. For this study, 129 questionnaires obtained from SMEs participating in the Smart Meister support project were used, and SPSS 18.0 and the AMOS 18.0 program were used for statistical processing for empirical analysis of the hypotheses test. It was found that the company's business participation motivation and readiness status had a significant effect on the acceptance and cooperation of changes that occurred during the consulting process. In addition, the acceptance and cooperation of changes within the company had a significant effect on the satisfaction with the Meister support project and the financial performance. Companies participating in the Meister support project need to clarify their motives for participating in the project and make stable corporate readiness in advance. In addition, based on the CEO's support, it is necessary to have a motivational program and to build an organizational culture that can actively accept innovation.

• Journal of Practical Engineering Education
• /
• v.12 no.2
• /
• pp.331-337
• /
• 2020

This study investigated the perception of the learning-workers' organizational effectiveness. They participate in the degree-linked work-learning parallel system. As a result, the turnover intention and job performance were higher than those of general office workers, and organizational commitment was lower. In addition, the higher scholastic year and grades, the higher job satisfaction. the higher grades, the lower burnout. specially the 2nd, 3rd, and 4th graders showed higher turnover intentions than the first grader. The results of the survey of (dis)satisfaction factors of learning workers also show that OJT management in the field should be strengthened rather than OFF-JT education in universities. This paper suggests that companies participating in the work-learning parallel system need higher-level management in aspects such as educational supports, personnel management, and OJT management as well as competency development of learning-workers. It shows that supplementary measures are needed for learning time and learner management of participating companies.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.20 no.8
• /
• pp.472-476
• /
• 2019

This study compared and validated consulting satisfaction analysis between consultants and participating companies in relation to consulting. The objective was to analyze the different perspectives on what consultants think of satisfaction and how businesses think of satisfaction to achieve the optimal improvements and to improve the quality of consulting. To explore ways to improve the quality and satisfaction of consulting, this study evaluated five service quality measures. After consulting, the research method aimed to determine what is required by the enterprise based on the SERVQUAL perspective, find key factors for how to address these requirements, establish evaluation criteria, and measure the satisfaction of consulting. The results revealed no statistically significant differences in the detailed measurement item type, reliability, responsiveness, reliability, and empathy for the quality of consulting by enterprises and consultants. Comparative analysis of the consulting satisfaction on the SERVQUAL items by companies and consultants showed that companies and consultants had different opinions to improve the consulting quality and satisfaction. Therefore, it would be important to narrow the differences on this and establish a structure, in which consultants and businesses cooperate with each other.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.21 no.1
• /
• pp.17-33
• /
• 2019

The purpose of this study is to understand the present status of the international textile fashion conventions and the Korean textile fashion conventions in order to secure competitiveness in the textile fashion industry and to discover the satisfaction of the convention and to develop an improvement plan of the current textile and fashion conventions in Korea. For the method of study, five representative conventions of domestic and foreign textiles and fashion were selected and case analyses were conducted focusing on relevant reports. Also, the satisfaction and improvement of the conventions for companies, buyers and visitors attending the Preview in Seoul(PIS) convention were surveyed. The first result of the study was that international textile and fashion conventions have clarified their identity according to changes in the market environment and buyer's interest. For example, the professional exhibition changed the nature of the comprehensive convention or made it easier for many related businesses and buyers to attend the convention by sharing the same convention period and location with other conventions. In addition, the convention hall has been constructed to display promising items, such as eco-friendly materials and smart materials. Second, participating companies, buyers and visitors of the Preview in Seoul (PIS) convention were generally satisfied with the convention, but were aware of the need for change. In particular, the satisfaction level with the number and level of new buyers at home and abroad, the number of counseling sessions and the quality level were also found to be low.

• The Journal of the Korea Contents Association
• /
• v.12 no.4
• /
• pp.198-215
• /
• 2012

Green Exhibition and Convention property of the participant satisfaction and impact on the performance of participating companies by looking out for the future development of the national economy on the local economy and help the continued growth of the Green Exhibition and Convention that will help to provide basic data for the purpose of. The results of this study participated in the Green Exhibition and Convention on the expectation of fame exhibit variable, based on the venue, the exhibition publicity, Green Exhibition and Convention Services, Green Exhibition and Convention facilities, information, PC communication or the Internet web site, information, and with the encouragement of those around these parameters and variables of trust as being based on the venue, the exhibition publicity, Green exhibition and Convention Services, Convention and Exhibition as being green in order to increase its influence on expectations and confidence to increase the satisfaction of the variable parameters should be of the utmost importance. Participants to meet the expectations of the variables in the Exhibition, Exhibition of trust, sex, male and recommendation showed by influence. This is an important variable affecting showed. Satisfaction of participants and exhibitors were on.