• 제목/요약/키워드: Sales scale

검색결과 263건 처리시간 0.023초

전통시장 내 소매업 경쟁구조에 관한 연구 (A Study on Retail Competition Structure in Traditional Market)

  • 이철성;김영기;김승희
    • 유통과학연구
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    • 제16권6호
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    • pp.55-63
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    • 2018
  • Purpose - Our Research is a study on the competition structure between retailers in traditional markets. Specifically, this study examined the effects of SSM, commodity supply store, Hanaro mart, food mart and other mart in traditional markets on retail stores of small businesses. The purpose of this study is to provide a solution to the market encroachment of large retailers in traditional markets. Research design, data, and methodology - This study is based on the data of 'Market Survey of Traditional Market·Shopping Mall and Store Management in 2016' and 'Current status of SSM(Super SuperMarket), commodity supply store, Hanaro mart, food mart and other mart in the traditional market in 2017' conducted by Small Enterprise and Market Service. In this study, a multiple regression equation was constructed using the number of SSM, commodity supply store, Hanaro mart, food mart and other mart as an independent variable and sales, number of customers as a dependent variable for analysis. Results - The increase of SSM and commodity supply stores in the traditional market affects the sales decrease of the surrounding small merchants in the traditional market. This means that the SSM and commodity supply stores can lead to the decline of the traditional market. However, it has been found that the penetration of these companies in traditional markets does not affect the number of visitors. Second, Hanaro mart's entry into the traditional market has a negative impact on the sales and visitor numbers of the surrounding small-scale merchants. The increase in the number of food mart has a significant effect on the sales and the number of visitors to the small stores. The results of this study indicate that the food mart can contribute to the revitalization of traditional markets. Lastly, other mart with more than medium size were found to affect the sales of small stores, the number of visitors. Conclusions - We examines the competitive structure among retailers in traditional markets. The penetration of large retailers in traditional markets has a negative impact on traditional markets, particularly Hanaro mart has a greater impact than SSM. We provide practical and theoretical implications for the retail competition structure in traditional markets.

위탁급식계약 개발전략수립을 위한 업체선정 요인분석 (Sales Strategic Planning through analyzing the factors affecting the foodservice management contract)

  • 이보숙;양일선;박진영;김현아
    • 한국식품조리과학회지
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    • 제20권5호
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    • pp.423-435
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    • 2004
  • The purposes of this study were to compare, through a factor analysis, the perceived level of importance of 4 categories of features relating to food service management between salespeople and clients, to establish an effective marketing strategy for successful contracting. To obtain data on the perceived level of importance level of the factors affecting foodservice management contracts, questionnaires were developed using the Delphi technique, which were modified by apilot test. The questionnaires consisted of 4 categories and 19 items on the factors affecting foodservice management contracts, with the importance level of these factors measured on a 5 point-Likert type scale. Between March 12 and April 13 2003, the self-administrative questionnaires were mailed to the 60 salespeople and 280 clients. A total of 50 clients (25%) and 48 salespeople(77%) responded to the questionnaires. As a result, forprivate contracts and in competitive biding, the differences of the perceived importance level between the salespeople and clients of the 3 categories (the appropriateness of foodservice operation plan, sales ability, the conditions and costs of the contract) were significant. For the 5 items relating to private contracts, Field trip, Menu Management Plan, Sanitation and Safety Management, Cost per meal and Food Cost per meal, both the salespeople and clients perceived high levels of importance for all these items. For competitive biding, both the salespeople and clients perceived high levels of importance for the 6 item the Foodservice operation supportive system, Field trip, Menu Management Plan, Renewal plans for interior and environment, Cost per meal and Food Cost per meal.

판매 프랜차이즈 가맹본부의 관계지향적 노력이 가맹점의 관계품질과 재계약의도에 미치는 영향 (Impact of Sales Franchisor's Relationship-oriented Efforts on Relationship Quality and Recontract Intentions: From the Franchisee Perspective)

  • 황재광;양인석;이윤복
    • 한국프랜차이즈경영연구
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    • 제5권2호
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    • pp.25-49
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    • 2014
  • 본 연구는 판매(도소매 포함) 프랜차이즈 가맹본부의 관계지향적 노력(유연성, 문제해결지원, 고객화, 정보교환, 그리고 슈퍼바이저 특성)이 가맹점의 관계품질(만족, 신뢰, 몰입)과 재계약의도에 미치는 영향을 분석하기 위한 것이다. 연구모형을 검증하기 위해서 233명의 판매 가맹점으로부터 데이터가 수집되었으며, 수집된 데이터는 SPSS/PC 18.0 and AMOS 18.0을 이용하여 분석되었다. 각 연구단위들에 대한 단일차원성과 법칙타당성을 검증하기 위해서 신뢰도 분석과 확인요인분석이 실시되었다. 분석 결과는 다음과 같다. 첫째, 관계지향적 노력은 관계품질(만족, 신뢰, 몰입)에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 만족은 신뢰에 정(+)의 영향을 미치나, 재계약의도에는 영향을 미치지 않는 것으로 나타났다. 셋째, 신뢰는 몰입과 재계약의도에 각각 정(+)의 영향을 미치는 것으로 나타났다. 마지막으로, 몰입은 재계약의도에 정(+)의 영향을 미치는 것으로 나타났다. 논문의 마지막에 관리적 시사점과 향후 연구방향이 제시되었다.

이러닝 분야의 빅데이터에 관한 인식과 영향에 관한 융합적 분석 (Convergence Analysis of Recognition and Influence on Bigdata in the e-Learning Field)

  • 노규성
    • 디지털융복합연구
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    • 제13권10호
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    • pp.51-58
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    • 2015
  • 교육 분야에서의 빅데이터 활용이 선진국을 중심으로 확산되고 있다. 그러나 국내의 경우 이와 관련된 실험적 접근만이 있을 뿐 관련 연구나 현장의 서비스는 아직 나타나지 않고 있는 실정이다. 따라서 이러닝 업계에서 빅데이터의 응용이 저조한 이유를 파악하고 이를 개선할 연구와 대안 모색이 시급한 상황이다. 연구 결과, 이러닝 산업계에서는 빅데이터의 이해 수준이 높으면 빅데이터가 이러닝에 미치는 영향이 크다고 인식하고 있으며, 매출 규모가 큰 업체일수록 영향이 크다고 인식하고 있는 것으로 종합되었다. 이에 본 연구는 매출규모에 따라 다른 빅데이터에 관한 교육 및 활용 지원 정책을 펼 것을 제언하였다.

과거 치과치료의 통증 경험이 치과공포에 미치는 영향 (Influences of Previous Pain Experiences during Dental Treatment on Dental Fear)

  • 박소영;원영순
    • 보건의료산업학회지
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    • 제6권1호
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    • pp.141-151
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    • 2012
  • In this study a survey was conducted of a total of 187 insurance sales workers from 10 branches of S Insurance Company located around Korea to gather information on causes of dental fear. Results revealed that the group who had experienced direct dental pain in the past showed higher fear levels than the group without such experience. With respect to indirect dental pain, the group with such experience showed higher fear levels in 'fear of dental appointments' and 'fear of antiseptic smells than the group without such experience. Concerning gender, higher fear levels were observed among females than among males. It was also found that the majority of the respondents seldom go for a regular dental check-up regardless of whether they had experienced direct or indirect pain during dental treatment. In addition, there was positive correlation among all the items in the Dental Fear Survey Scale at a significance level of 0.1%. Twenty of all the DFS items were found to be related to causes of dental fear, meaning that most of the elements involving the dentistry may contribute to the development of dental fear among dentally fearful people.

An Empirical Analysis of the Valley of Death: Large-scale R&D Project Performance in a Japanese Diversified Company

  • Osawa Yoshitaka;Miyazaki Kumiko
    • 기술혁신연구
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    • 제14권2호
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    • pp.93-116
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    • 2006
  • The purpose of this study is to contribute reference material that provides insight into innovative process management that increases R&D output in commercializing new products. A model of a process from research to commercialization with the cumulative profit and loss curve is put forward and hypotheses related to success and failure are developed at the stages up to product launch. Seventeen large projects that have resulted in successful product launches have been examined from the initial research stage to commercialization. Prefect duration, standardized cumulative R&D expenditures and research resource concentration are analyzed in terms of statistical method and patterns in cumulative profit and loss curves after product sales, as well as the reasons for and other aspects of success/failure are investigated and analyzed. Consequently, valuable information on future management tasks has been obtained such as: (1) project duration differs depending on market sectors, product types and presence/absence of materials research (2) cumulative profit and loss curves can be categorized into four patterns (3) reasons for failure can be divided into technological and market problem categories and (4) these factors have an impact on product sales.

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맘퀴스트 생산성지수를 이용한 수산물 가공식품 도매업의 생산성 분석에 관한 연구 (Productivity Analysis in Fisheries Processed Wholesale Products Using Malmquist Productivity Index)

  • 표희동;김종천
    • Ocean and Polar Research
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    • 제32권4호
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    • pp.387-396
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    • 2010
  • This paper estimates changes in the total factor productivity and technical efficiency change index and the technical change index using the Malmquist productivity index (MPI) in fishery-processed wholesale products over the time period spanning 2006-2008. The model considers a number of employees and operating costs as input factors, and sales and EBIT (earnings before tax and interest) as output factors. The results demonstrate that, between 2006 and 2007, there has generally been no technical progress, although a small improvement in productivity was detected in the sales scale of 10 billion won-50 billion won. Between 2007 and 2008, there was technical progress in the majority of DMU, except within the range of 20 million won-10 billion won. Wilcoxon's rank-sum test, however, demonstrates no statistically significant differences in productivity between the two periods.

품질경쟁력(品質競爭力) 우수기업(優秀企業)의 경영성과(經營成果)에 관한 실증적(實證的) 연구(硏究) (An Empirical Study on the Management Performance of Excellent Quality Competitiveness Enterprise)

  • 유영철;배영주;김광수
    • 대한안전경영과학회:학술대회논문집
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    • 대한안전경영과학회 2009년도 추계학술대회
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    • pp.231-249
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    • 2009
  • The 'Excellent Quality Competitive Enterprises' selection system began with the government's selection and announcement of 'Top 100 Excellent Quality Competitive Enterprises' in 1997 in accordance with Article 6 of the Quality Management and Safety Control of Industrial Products Act and Article 5 (Selection of excellent quality management enterprises, etc.) of the Act's Enforcement Decree. The content of the research and analysis results is summarized as follows: 1. The participation and confidence of enterprises in the differentiation of the assessment system for the excellent quality competitive enterprises selection system is high: from the initial year to the present, 10% of enterprises have participated in the system for over 10 years and since 2000 participating enterprises have been on a steady rise. 2. The distribution of participating enterprises is not limited to any specific region but is spread nationwide, while the participation scale and business types also are being evenly distributed. 3. From the perspective of management performance, as compared with the average of domestic manufacturing businesses or that of U.S. manufacturing businesses, an analysis found that among management results, the excellent quality competitive enterprises achieved far higher sales growth and operating profit rate on sales, however their own capital ratio and debt to equity ratio appeared to be slightly higher.

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안전문화와 효율적 안전경영 방안 연구 (A Study on the Safety Culture and Effective Management System)

  • 이관형;오지영
    • 대한안전경영과학회지
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    • 제7권3호
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    • pp.1-15
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    • 2005
  • Recently in Korean Society, risk and safety has become a central discourse in not only the social and natural science but also political decision making. The efficient organizational management contributes to controlling the risk factors in the workplace. For the management is influenced and improved by the organizational culture, the alternatives more than simply improving the work environment or enforcing the education of safety on each workers are required. This study was the status of safety culture in organizational members(managers and workers, and specialist) including the attitude on the safety atmosphere and risk perception, and experiences, knowledges, motivation etc. For this part, the method of questionnaire and statistical analysis are mobilized. The degree of safety commitment of organization members appears relatively high (3.97 in five scale estimation), but there are variations in this results according to socio-demographic characteristics. At the same time, managers and professionals actively participation in the program related to safety than workers in production/sales. The higher income level and career is the more attention to the safety is. Based on this survey, we make an rough suggestion of several tasks to the policy -makers: improvement of communication on the risk and safety is required and in particular, the workers in the relatively low level in production/sales. The education system about safety which is, with one-side, provided by government or managers turns out to be inefficient. Rather, small group performance of the organizational members which they participate in the communication with interaction in the various discourse are able to provoke the safety mood in workplace.

재무비율분석에 기초한 한국 전시컨벤션센터의 재무적인 경영성과 개선전략 (Strategies for Improving Financial Management Performance of Exhibition and Convention Centers in Korea Based on Financial Ratio Analysis)

  • 김용석
    • 무역학회지
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    • 제46권4호
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    • pp.1-16
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    • 2021
  • This study suggests improvements in the management performance of the five largest exhibition and convention centers in Korea through financial ratio analysis. For this research, the financial ratios of each center were compared to the average of the centers as well as to the overall industry average during the past five years. According to the analysis results, the stability and growth ratios of the centers were excellent, but the profitability and activity ratios were poor. In particular, the ratios of profitability were in state of urgent need for improvement because they were at the level of severe deficits. It was analyzed that sales increase can be the key factor to improve centers' operation income and net profit to improve profitability. This study recommends measures to increase sales by using centers' facilities and their functions. The first is to actively host large-scale international meetings and conventions that only exhibition and convention centers can accommodate. The second is to attract brand exhibitions through strategic alliances with global Professional Exhibition Organizers (PEOs). Lastly, it is to organize sports and cultural events that are appropriate for incentive tours of associations and corporations.