• Title/Summary/Keyword: Sales Size

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Information Components of Social Commerce Websites -Focusing on Product, Price, Service, and Seller Information- (소셜커머스 웹사이트의 정보구성요소 -상품, 가격, 서비스, 판매원 정보를 중심으로-)

  • Park, Minjung
    • The Journal of the Korea Contents Association
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    • v.13 no.9
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    • pp.369-381
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    • 2013
  • The purpose of the study was to divide social commerce websites' information into components of product, price, service, and seller information, and to systematically analyze each component of information. A content analysis was used as a research methodology, and 100 webpages from social commerce websites were analyzed. As results, the social commerce websites provided basic information (front view, fabric contents, country of origin, care, color, size) for product information and emphasized price information, including discount rates, sales dues, product quantity, and the amount of products sold. They basically provided expected delivery date, delivery company, Q&A, and return/refund service for service information. In addition, they basically presented brand logo and brand name but need to add information about brand concepts, history and volume as seller information. This study suggested diverse theoretical and practical implications of social commerce information.

Developing Room Pricing Marketing Strategy of the National Recreation Forest Using Price-Sensitivity Measurement (가격민감성분석을 이용한 국립자연휴양림 객실가격 마케팅 전략 개발)

  • Han, Sang-Yoel;Kim, Jae-Jun
    • Journal of Korean Society of Forest Science
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    • v.97 no.1
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    • pp.118-126
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    • 2008
  • This research was conducted to develop pricing strategy based on understanding about customer perceived value of lodging facilities in national recreation forest. The technique known as PSM (price-sensitivity measurement) was used for analysis of price sensitivity for two kinds of lodging (log-cabin and forest-hotel) and for room sizes (4, 5, 6, 7 persons). PSM questionnaire for on-site survey were distributed to 236 customers on their visit to the six national recreation forests. The main results of this study were as follows: the price sensitivity of big size was higher then small, also, the price sensitivity of log cabin was higher then forest-hotel. Present prices were within the range of acceptable prices except prices of the use of 6 and 7 person of log-cabin. From the result of this study, it was concluded that price adjustment or price promotion strategy would effective for increase in sales and marketing strategies to enhance consumers' perceptions of value should be conducted for two room types by situations.

Analysis of an M/M/1 Queue with an Attached Continuous-type (s,S)-inventory ((s,S)-정책하의 연속형 내부재고를 갖는 M/M/1 대기행렬모형 분석)

  • Park, Jinsoo;Lee, Hyeon Geun;Kim, Jong Hyeon;Yun, Eun Hyeuk;Baek, Jung Woo
    • Journal of Korea Society of Industrial Information Systems
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    • v.23 no.5
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    • pp.19-32
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    • 2018
  • This study focuses on an M/M/1 queue with an attached continuous-type inventory. The customers arrive into the system according to the Poisson process, and are served in their arrival order; i.e., first-come-first-served. The service times are assumed to be independent and identically distributed exponential random variable. At a service completion epoch, the customer consumes a random amount of inventory. The inventory is controlled by the traditional (s, S)-inventory policy with a generally distributed lead time. A customer that arrives during a stock-out period assumed to be lost. For the number of customers and the inventory size, we derive a product-form stationary joint probability distribution and provide some numerical examples. Besides, an operational strategy for the inventory that minimizes the long-term cost will also be discussed.

A Study on Life Style and Clothing Purchasing Behaviors of Female Consumers - Focused on Comparison with Adolescence, Middle Age, and Senescence - (여성 소비자의 라이프 스타일과 의복 구매 행동에 관한 연구 - 청년층, 중년층, 노년층을 대상으로 -)

  • Jeon, Kyoung-Ran;Lee, Mi-Sook
    • The Research Journal of the Costume Culture
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    • v.16 no.3
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    • pp.444-460
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    • 2008
  • The purposes of this study were to investigate life style and various clothing purchasing behaviors of female consumers, and to analyze the differences of life style and clothing purchasing behaviors by 3 age groups(adolescence, middle age, and senescence). The subjects were 750 adult women aged from twenties to sixties who live in Daejeon and Chungnam province. The research method is a survey and research instruments consisted of life style questionnaire, clothing purchasing behaviors questionnaires, and demographic attribution. Data were analyzed by factor analysis, variance analysis, Duncan's multiple range test and $X^2$ test, using SPSS program. The research results are follows. First, 6 factors were emerged in life style(appearance-oriented, achieve-oriented, social life-oriented, economic- oriented, equality of sexes-oriented, and leisure- oriented). Second, 5 factors were emerged in shopping orientation(resonable shopping, conspicuous shopping, voluptuous shopping, devoted shopping, and convenient shopping). Third, clothing purchasing behaviors of adult women showed many differences by age groups. Adolescence women considered more criterion including design, price, and color or pattern, purchased their clothing by psychological reason such as fashion change, and used internet as important source of clothing, whereas senescence women purchased by physical reason such as body size change and functional trouble, used friend and sales person as important source of clothing, and purchased clothing at department store and old style market.

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Estimating Construction Cost for Small-Sized Apartment Unit (소형공동주택의 적정건축비 추정방안 연구)

  • Lee, Yoo-Seob;Kang, Tae-Kyung;Cho, Hun-Hee;Huh, Young-Ki
    • Korean Journal of Construction Engineering and Management
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    • v.7 no.5
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    • pp.94-104
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    • 2006
  • The changed Korean government law associated with the public apartment housing supply, so called the $^{\circ}{\AE}$Apartment Sales Price $Cap^{\circ}{\phi}$, requires new system for estimating construction cost in order to set appropriate price. A model apartment project was carefully designed and its construction cost were analyzed in many different ways. Based on the analyses outcomes, 1,028,000 Won/m2 (excluding cost for underground parking lot) is the most appropriate Price Cap for a smaller than $85{\beta}{\geq}$ apartment unit. Further, it was revealed that the price have to be adjusted reflecting such factors as underground size; structural system; external complex quality; and consumer preferences. Findings from this study will enable the Korean government to realize faster and better application of the related laws. The methodology for obtaining appropriate apartment construction cost will also benefit for future researchers.

An Study on the Product Purchase Patterns using Association Rule (연관규칙을 활용한 상품 구매 패턴분석에 관한 연구)

  • Jung, Yong Gyu;Park, Jeong Kwon;Lee, Jeong Chan;Choi, Eun Young
    • Journal of Service Research and Studies
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    • v.2 no.1
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    • pp.39-46
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    • 2012
  • It is growing in size of database in companies. This caused to develope data mining techniques to predictive information from the large database. Costs and other effects can give variety of sales exploding through the analysis of the differences. Analysis of the various classification techniques, various angle can be analyzed point of view of the area information. The analysis of rules and patterns associated with a large amount of useful information from the database can be analyzed effectively. Goods store were analyzed using association rules, one of the data mining analysis techniques. Through this type of existing products according to analyze customer buying patterns, data mining has been studied to establish strategic marketing analysis.

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Impact Factor upon Consumer Buying Behavior (소비자 구매행동에 미치는 영향변수에 대한 연구)

  • Jung, Yong Gyu;Won, Jae Kang;Park, Jeong Gu;Cho, Sung Ho
    • Journal of Service Research and Studies
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    • v.2 no.1
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    • pp.29-37
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    • 2012
  • Recently, the market size of hypermarkets in the domestic retail market accounts for a high percentage. The domestic retail market after the opening of the market for the past 1996 and grow to the spread of hypermarkets. However, events such as tasting events were increased due to intense competition among business condition as to attract more customers beyond price competition. Under these circumstances, it is important to examine the relationship of the factors associated with tasting events on consumer buying behavior. The impact on consumer buying behavior in order to verify factors tasting event by setting product standards study the relationship between variables was set up as a model. As result, only one came out significantly to pay the hypothesis of various products depending on the origin of the factors that increase the amount available. This is seen as a supermarket tasting event at the origin of products, and transparency, but also for recently imported foods for consumers who have negative thoughts, mainly domestic product tasting events Mart's sales continue to increase to attract more customers shall be deemed to be one way.

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The Task of the Fashion Designer in Different Types of Domestic Women's Apparel Brands - Focusing on the Fashion Merchandising Process -

  • Kwon, Hae-Sook;Lee, Eun-A
    • Journal of Fashion Business
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    • v.8 no.6
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    • pp.90-102
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    • 2004
  • The purpose of this research is to identify the phases of the fashion merchandising process and the range of the fashion designer's work as well as performing degree at each stage according to the brand types of domestic women's apparel. The preliminary research was conducted with the chief designers of five woman's apparel manufactures located in Seoul and the questionnaires were collected from 192 fashion designers. They were measured by the five point Likert-type scales. For a data analysis, the Pearson's Correlation, ANOVA, Sheffe Test, MANOVA were used with SPSS V. 11.0. The results are as follows; 1. The steps which fashion designers of domestic apparel brand take in fashion merchandising process have been identified in 7 stages- Environment Information, Target Market Planning, Design Planning, Design Development, Price Settlement, Presentation & Line Release, Production. 2. The task achievement level of fashion designers in fashion merchandising process differs in brand types as well as in fashion merchandising stages. In NB, the designer's work was conducted in order of Design Planning(M=4.58)$\to$Presentation & Line release(M=4.31)$\to$ Environment Information(M=3.83)$\to$Target Market Planning(M=3.13). In DB, in order of Price Settlement (M=4.80)$\to$Production(M=4.33)$\to$Design Development(M=4.27)$\to$Design Planning(M=3.77)$\to$Presentation & Line release(M=3.20)$\to$Environment Information (M2.70). In GB, in order of Production(M=4.38)$\to$Design Planning(M=4.22)$\to$Price Settlement(M4.16)$\to$Environment Information(M=3.83)$\to$Merchandising Target Market (M=3.72)$\to$Design Development(M=3.65). 3. Considering the other factors such as sales, the amount of owning shops, item amounts that are related to the company size, this study shows that only the brand type affects designer's task achievement.

The Study concerning the Process of Textile Planning for Domestic Textile Converter (국내 소재 컨버터의 소재 기획 프로세스에 대한 연구)

  • Choi, Hyosook;Rhee, YoungJu
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.1
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    • pp.41-53
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    • 2017
  • The purpose of this paper was to figure out the status quo of development of textiles in fashion industry by analyzing through in-depth interview with domestic women's wear converters on the process of textile planning. Professionals in top3 domestic women's wear converters were selected and interviewed in-depth on actual work process of textile development. The result of the research is as follows. First, the interviewed converters were having transactions with entire domestic target market of women's clothing and also exporting to China. Second, production of textile was mostly domestic, with some from China. Third, the number of textile development was 20 - 50 items per season accordingly to size of converter, and the number was larger if taking into account the sourcing development, the special finished fabric development and the print design development. Fourth, for methods to gather information, converters got ideas through overseas exhibitions, overseas color swatch books, fashion-related web sites and market research. Fifth, when setting up direction of textiles, it was investigated that they had motif from in-trend material or on previous season's best-selling material. Sixth, textile planning map did not start from early in season but prefers in-progress board map. Seventh, ways for many method types for textile planning were found depending on sales type of converter and textile production price.

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An Analysis of he Foreign Exchange Exposure and Determinants (개별기업의 환노출과 결정요인에 관한 연구)

  • Lee, Hyon-Sok
    • The Korean Journal of Financial Management
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    • v.21 no.2
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    • pp.65-98
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    • 2004
  • This paper analyzes the foreign exchange exposure and the influence of determinants on the significant exposure under various return horizons of US dollar and the Japanese yen. Also this research is extended to the existence of asymmetric exposures to foreign exchange risk. The exchange rate exposures exhibit significant time variations that are very large to represent changes in cash flow sensitivities, but the relation of the significant exposures and time variations is not monotonically increasing. The extent to which a firm is exposed to exchange rate fluctuations can be explained by the level of the growth potential, nm size and leverage. For the various return horizons, firms with a higher growth potential tend to have higher exposures. And the larger firms' exposures tend to be smaller. The influences of the level of export ratio and leverage vary with return horizons and each periods. It is found that the exposures of fins are asymmetric. The asymmetry is mainly explained by the market share hypothesis. The level of export ratio commonly influences the asymmetric exposures to the US dollar and the Japanese yen.

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