• 패션비즈니스
• /
• 제16권5호
• /
• pp.74-87
• /
• 2012

The service industry will be essentially extended during the economic growth and industrial development. Especially, the role of workers meeting the customers in service industry is very important from the view point of purchase intention. So many companies in service industry endeavor to increase the work efficacies of workers through the various prizes and incentives, and improve the job performance by additional education. Recently, the incentive tours are comprehensively accepted as an efficient tool to promote the loyalty and job performance of workers. The incentive tours enable the worker to gain the cultural experiences. They will experience not only the natural heritages and antiques, but also the local life culture and arts culture. The culture marketing for worker as the internal customer increase the worker's loyalty and the ties among workers, and therefore, their job performance will be increased. The empirical results (162 workers surveyed) showed the incentive tours have improved both the individual and group's job performance at a cosmetic sales organization. So it is recommend to plan the organization specific incentive tour in order to improve the productivity of the service organization.

• 한국의상디자인학회지
• /
• 제4권3호
• /
• pp.33-42
• /
• 2002

The purpose of this study was to find out criteria for classifying fashion brand from consumer point of view in order to develop strategy of fashion brands and to manage brand effectively and systematically, and to suggest theoretical frame for application of these criteria. Survey was used as a research method. Subject were 422 age of 20-30 women living in and near Seoul. Questionnaires was developed to based on 37 classification criteria, and SPSS package program were used to analyze data. The results of this study were as follows: First, factor analysis considering 37 classification criteria identified 8 factors as classification criteria. They were the level of brand form, the level of product concept, the level of management item, the level of brand sales ability, the level of customer management, the level of brand advertizing and awareness, the level of brand value, the level of product lead ability. Second, the most important factor was the level of customer management, but comparatively factor of the level of brand sales ability the level of brand value was less important. Third, consumer cognized difference of criteria for classifying fashion brands. And the level of product lead ability was the most important factor in women's wear category and the level of brand form was in general casual wear category.

• 한국경영과학회지
• /
• 제32권1호
• /
• pp.105-124
• /
• 2007

CRM (Customer Relationship Management) becomes a crucial paradigm as the environment of the market changes. About the CRM actively maintaining and managing customers that have been already acquired, the research has been done as a plan to lure loyal customers who bring lucrative profits in the long term for the company in order to increase the value to the customers. However, in practice, the focus is on putting spurs to attracting new customers in a short term rather than retaining existing customers who give profitable revenues. If the company puts high emphasis on drawing the new customers, in a CRM's point of view in relation to the value of the customers, it can incur a loss in the long run. The reason is that if the firm conducts discriminative sales promotion, the existing clients with high loyalty will feel relatively treated inappropriately and they will have negative feelings such as being betrayed from the company they prefer. This occurrence of negative emotion can in-crease the possibility of highly profitable clients' secession. In consequence, this paper focusing on the process of the client segmentation at the mobile telecommunication services shows that the sales promotion strategy for the new customer attraction can lead to negative effect on the loyalty of the existing customers.

• International Journal of Fuzzy Logic and Intelligent Systems
• /
• 제16권1호
• /
• pp.72-80
• /
• 2016

Re-auction happens when a bid winner defaults on the payment without making second in-line purchase declaration even after determining sales permission. This is a process of selling under the court's authority. Re-auctioning contract price of real estate is largely influenced by the real estate business, real estate value, and the number of bidders. This paper is designed to establish a statistical model that deals with the number of bidders participating especially in apartment re-auctioning. For these, diverse factors are taken into consideration, including ratio of minimum sales value from the point of selling to re-auctioning, number of bidders at the time of selling, investment value of the real estate, and so forth. As an attempt to consider ambiguous and vague factors, this paper presents a comparatively vague concept of real estate and bidders as trapezoid fuzzy number. Two different methods based on the least squares estimation are applied to fuzzy regression model in this paper. The first method is the estimating method applying substitution after obtaining the estimators of regression coefficients, and the other method is to estimate directly from the estimating procedure without substitution. These methods are provided in application for re-auction data, and appropriate performance measure is also provided to compare the accuracies.

• 한국항해항만학회지
• /
• 제33권3호
• /
• pp.207-213
• /
• 2009

본 연구는 미시적 관점에서 해상부분에 대한 부산항 컨테이너화물 처리에 따른 부산지역 경제기여도를 분석할 수 있는 업종별 원단위(TEU당 발생비용)를 산정하였다. 이를 위해 12개 업종의 매출액 및 거래실적 등을 파악하기 위하여 업체 인터넷 및 설문조사를 실시하였다. 컨테이너화물과 관련되는 해상부분 업종들에 대한 전체 TEU당 원단위는 238,230원/TEU으로 산정되었다. 본 연구결과를 통해 컨테이너 처리 관련 해상부분의 업종별 TEU당 원단위는 새로운 지표로서 부산항의 컨테이너 화물 처리에 따른 부산 지역경제 기여도 분석에 활용할 수 있다.

• Industrial Engineering and Management Systems
• /
• 제9권2호
• /
• pp.107-120
• /
• 2010

In today's uncertain economic environment, the evaluation of safety for investment alternatives is of practical importance in manufacturing companies. This paper examines a method of quantitatively evaluating profitability and risk for multiple alternatives using the total-cost unit-cost domain. The paper assumes such factors as unit sales price, sales and production volume, unit variable cost, fixed cost, and yield for each alternative. The paper incorporates the relationship between production capacity and demand, distinguishing between cases of production capacity surplus and shortage for each year over the entire planning horizon. The paper investigates the case in which the values of each factor independently move in the direction of decreasing profit each year, and clarifies the procedure of comparing safety among multiple investment alternatives on a single consolidated total-cost unit-cost domain. The difficulty of the problem lies in the method of consolidating multiple total-cost unit-cost domains into a single domain since the combination of years of capacity surplus and shortage depends upon the change values in each factor under consideration. A systematic method of evaluating profitability as well as risk is presented, and the validity of the proposed method is verified using a numerical example.

• 융합경영연구
• /
• 제2권2호
• /
• pp.1-9
• /
• 2014

This study investigated solutions of not only weak organization but also poor communication with customers from point of view of SNS such as Naver blog, Naver band, Kakao Talk and Facebook to promote local business market. The study gave strategies: First, SNS marketing strategy shall be used to do public relations and communicate in accordance with features of each SNS. Naver Blog that is opened SNS shall be used to do public relations and to invite new customers, and Kakao Talk that is closed SNS shall be used to increase customers having high loyalty, and Facebook that has both properties of SNS, that is to say, openness and closure, shall be used to raise effects of word-of-mouth to make use of new sales window. The communication can find out customers' needs to provide customers with customized services. Second, Naver Band and/or cafe shall be opened to increase link and friendliness and to have community consciousness realizing common goal and to destroy merchants' helplessness and individualism and to make change of the market for the place of community. Changes among the merchants may get better ideas to do events continuously and to get more SNS marketing effects and synergy. Third, the merchants shall make change not momentarily but continuously by making efforts steadily. Good communication in and out of the market may create inherent brand value to differ from super chain and/or SSM and to increase sales as well as traditional market image and to attain customers' loyalty.

• 동아시아식생활학회지
• /
• 제14권4호
• /
• pp.319-337
• /
• 2004

The purpose of this study was to investigate the dietary life about Kimchi of the housewives. Self-administrated questionnaires were completed by 322 housewives in Wonju area. The results were as follows: In the point of housewives' domestic duties, over 50% of housewives took care of their domestic duties alone, and the rate who learned how to manage domestic duties from their mothers before marriage decreased as the age got younger. 77.6% of housewives responded that both man and woman could manage a dietary life at home in the future, and the rate of such response was higher as their educational careers were higher and they were younger. In the point of housewives' basic situation about Kimchi, the rate of housewives who knew how to prepare kimchi was high as they were older, and the holding rate of a refrigerator for Kimchi was high as much as 72.4%. In the point of preparation for Kimchi, the rate who made Kimchi by themselves was high, but the rate of preparing Kimchi by their parents for them was higher in the twenties. Frequency of making Kimchi, an amount or a kind of Kimchi were notably different according to housewives' age, a type of their family, the number of their family, and their having a job or not. Housewives' opinion of a market kimchi was that it was expensive, and not sanitary, and rate of purchasing Kimchi was also low. In the point of the prepartion method of Kimchi for the winter, the rate who gained Kimchi from their parents was higher as they lived in an apartment, and had a nuclear family, and had the lesser family members. In an amount of Kimchi prepared for the winter, 11∼22 heads were 23.9% and 21∼30 heads were 21.9%. In the point of the method preparing Kimchi in the future, 53.8% of housewives responded that they would make by themselves, and 28.0% answered they would prepare or purchase. 77.4% of housewives answered that they would teach how to make Kimchi to their children. In conclusion, in housewives of Wonju area, wanted to make Kimchi by themselves and wanted their children to learn how to make Kimchi.

• 한국산림과학회지
• /
• 제82권4호
• /
• pp.311-318
• /
• 1993

본(本) 연구(硏究)는 우리나라 양봉농가(養蜂農家)의 경영개선(經營改善)과 육성시책(育成施策)의 수립(樹立)에 필요한 기초자료(基礎資料)를 제공(提供)하기 위하여, 50개소(個所)의 양봉농가(養蜂農家)를 대상(對象)으로 경영실태(經營實態), 경영성과(經營成果)와 적정규모(適正規模)를 분석(分析)하였으며, 그 결과(結果)를 요약(要約)하면 다음과 같다. 1. 양봉농가(養蜂農家) 경영주(經營主)의 연령(年齡)은 50세(歲) 이상(以上)이 64%였고, 고졸(高卒) 이상(以上)이 48%로 나타났다. 또한 사업년수(事業年數)는 10년(年) 이상(以上)이 76%로 나타나서, 경영주(經營主)의 대부분은 고령(高齡), 고학력자(高學歷者)였으며, 오랜 사업경험(事業經驗)이 있는 것으로 나타났다. 2. 종사형태(從事形態)는 부업(副業)이 62%이었고, 전업(專業)이 38%로 나타났으며, 부업종사자(副業從事者)의 대부분(大部分)은 농업(農業)과의 겸업형태(兼業形態)였다. 3. 양봉농가(養蜂農家)의 종사인원형태(從事人員形態)는 가족노동(家族勞動)이 60%로 대부분 가족경영형태(家族經營形態)였으며, 연간(年間) 가족노동량(家族勞動量)은 6.4개월(個月)을 투입(投入)하는 것으로 나타났다. 경영방식(經營方式)은 이동방식(移動方式)이 44%, 고정방식(固定方式)이 56%로 나타났다. 4. 1991년(年) 한 해에 있어서, 재래종(在來種) 꿀벌의 벌통수는 2.94통이 감소(減少)되었지만, 개량종(改良種) 꿀벌의 벌통수는 13.79통이 증가(增加)되었다. 농가당(農家當) 전체(全體) 벌통수에서는 12.66통이 증가(增加)된 것으로 나타났다. 5. 주요(主要) 비용항목(費用項目)의 크기는 종봉구입비(種蜂購入費), 먹이구입비(購入費), 감가상각비(減價償却費), 인부임(人夫賃) 등(等)의 순으로 나타났다. 연간(年間) 수익률(收益率)은 평균(平均) 29.4%로 나타났다. 6. 벌꿀의 매출액(賣出額)을 기준(基準)으로 한 농가당(農家當) 손익분기점(損益分岐點) 매출액(賣出額)은 약(約) 3백만(百萬)원으로 나타났다. 적정매출규모(適正賣出規模)는 52.2l로 나타났으며, 이때 평균생산비(平均生產費)가 53,800원으로 추정(推定)되었다.

• 지능정보연구
• /
• 제24권3호
• /
• pp.89-117
• /
• 2018

본 연구는 2개년 중소기업 기술통계조사에 근거하여 기업의 기술특성, 기업역량, R&D 활동에 해당하는 요인들이 R&D를 통한 매출액에 어떠한 영향을 미치는지에 대해 조절회귀 분석을 수행하였다. 아울러 개발 방식에 따라 각 요인의 영향력 변화를 확인하고, 29개 산업에 대하여 동일한 분석을 진행하였다. 주요 연구결과는 다음과 같다. 첫째, 분석 결과 12개 요인이 매출액에 유의한 영향을 미치는 것으로 나타났다. 둘째, 기술개발 방식에 따른 요인의 영향력 변화를 분석한 결과, 4개의 요인에서 유의한 변화가 확인되었고, 이들 각의 요인에서 기술개발 방식에 따른 성과 창출에 서로 다른 조절효과가 확인되었다. 셋째, 매출액 영향 요인을 산업별로 검증한 결과, 산업별 최대 9개까지 성공요인을 보유하며, 산업별 개발방식에 따른 요인의 영향력 변화 분석 결과 산업별 최대 8개까지 유의한 변화가 확인되었다. 본 연구는 다음의 시사점을 가진다. 첫째, 중소기업은 기술개발 관련 의사결정시 해당 기업이 속한 산업에서 매출 증대 요인이 무엇인지 파악하여 집중할 필요가 있다. 또한 개발하는 기술의 특성, 기업의 역량, R&D 활동수준 등을 고려하여 기술개발방식을 결정하여야 한다. 둘째, 중소기업을 지원하는 기관에서는 관련 예산을 효과적으로 집행하기 위해 지원 기업 평가 시, 지원과제 및 지원목적에 따라 평가항목을 달리하는 상황별 가이드라인을 수립해야 한다. 특히 도출된 결과를 토대로 개방형 혁신 기업에 대한 맞춤형 지원 등을 통해 정책 효과성을 제고할 필요가 있다.