• Title/Summary/Keyword: SWOT요인

Search Result 80, Processing Time 0.03 seconds

Development Strategy and Priority Analysis of Korean Fabric Mills in Indonesia Using SWOT/AHP Analysis Theory (SWOT/AHP분석을 통한 인도네시아 진출 한국 섬유원단업체의 발전전략과 우선순위분석)

  • Jo, Myoung Rae;Lee, Min Jung
    • The Journal of the Korea Contents Association
    • /
    • v.19 no.11
    • /
    • pp.288-296
    • /
    • 2019
  • The Korean textile industry faces a crisis, and overseas expansion is increasing. Indonesia, the third trading partner in the Korean textile industry, is the fifth largest country in terms of Korea's direct investment. This study intends to suggest a development strategy for Korean fabric mills to advance into Indonesia. First, the SWOT representative factors of the fabric mills considering the circumstances of Indonesia were derived through literature research and expert meeting. In order to derive the priority among these, AHP analysis was performed to derive the final weight and priority of the SWOT factors. Through this, I would like to suggest a management strategy that can be helpful to companies that have already entered Indonesia and are planning to enter the country in the future.

A Study on Design of SWOT Analysis System Using Database (데이터베이스를 이용한 SWOT분석 시스템 설계에 관한 연구)

  • Chung-Gil Jeong;Jeong-Mo Yeo
    • Proceedings of the Korea Information Processing Society Conference
    • /
    • 2008.11a
    • /
    • pp.611-614
    • /
    • 2008
  • 기업이 자체적으로 기업환경분석을 하는 방법에는 여러 가지가 있다. 그 중에서 외부요인과 내부요인에 대해 수집된 정보를 통합하고 포괄적으로 분석하는 SWOT분석기법이 많이 사용된다. 그러나 기업이 직접 SWOT분석을 하기가 쉽지 않아 컨설팅 기관을 많이 이용하고 있는 것이 현실이다. 따라서 본 연구에서는 데이터베이스를 활용한 SWOT분석을 통해 기업이 자체적으로 기업환경 분석을 할 수 있도록 돕고자 한다. 현재 SWOT분석에 대한 연구는 많았지만 실제로 데이터베이스를 구축하여 결과를 도출하는 방법의 연구는 많지 않다. 그러므로 본 연구에서는 많은 정보를 수집하여 데이터베이스를 구축하고 넓은 산업분야에 적용시켜 기업의 의사결정에 도움이 될 수 있도록 연구하고자 한다.

Critical Success Factor of Construction CALS using SWOT Analysis (SWOT분석을 이용한 건설CALS의 성공요인(CSF))

  • Jung, In-Su;Kim, Nam-Gon
    • Proceedings of the Korean Institute Of Construction Engineering and Management
    • /
    • 2007.11a
    • /
    • pp.337-340
    • /
    • 2007
  • Construction CALS contributed to informatization of public construction sector and to settle construction leaders' mind on informatization of construction project, however, the effect of Construction CALS has reduced as the CALS system has been aged and a plan for spread-out of existing systems has not been established. It is necessary to maximize the effect by developing a future plan after recognizing the current state. This study provided key factors that Construction CALS should take for the bright future by using SWOT Analysis, an useful method to develop a strategy. Considering interior and exterior environments surrounding Construction CALS through investigating existing studies, this study deduced twenty five strength, weakness, opportunity and threat points, and finally this study proposed fourteen critical success factors. The results of this study made a significant contribution to decision of the milestone that Construction CALS should take.

  • PDF

SWOT/AHP Analysis Prototype Model for Construction CALS (건설CALS의 SWOT/AHP 분석 프로토타입 모델)

  • Seo, Myung-Bae;Jung, In-Su;Kim, Nam-Gon
    • Proceedings of the Korea Information Processing Society Conference
    • /
    • 2007.11a
    • /
    • pp.505-508
    • /
    • 2007
  • 건설부문의 정보화를 선도한 건설CALS의 긍정적인 효과가 있는 반면 단점이 있다는 전제 하에 본 연구에서는 이를 보완하기 위하여 고려해야 할 요인을 파악하였다. 이를 위해 SWOT분석을 사용하여 건설CALS의 25개의 강점, 약점, 기회와 위협요인을 도출하고 각 요인들의 우선순위를 부여하기 위해 SWOT/AHP분석을 적용하는 프로토타입 시스템을 제시하였다. 프로그램을 사용하여 향후 전략계획을 수립할 때 고려해야 할 요인들의 상대적인 중요도를 용이하게 식별할 수 있었다.

  • PDF

A Study on Establishment of AI Development Strategy for Ground Operations innovation Applying PEST - 7S - SWOT (PEST-7S-SWOT 방법론을 적용한 지상작전 혁신을 위한 인공지능(AI) 발전전략에 관한 연구)

  • Bae, Kyungyeol;Cho, Jungkeun;Yoo, Byung Joo
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.22 no.6
    • /
    • pp.67-74
    • /
    • 2021
  • Ground Operations Command (GOC) has studied various methods using artificial intelligence (AI) in order to accomplish ground missions more effectively and to strongly respond to variable strategic situations with advancements in fourth industrial revolution technology. As the result of various literature reviews, PEST-7S-SWOT is considered the most appropriate methodology for promoting strategies and for task development. These procedures consist of three stages. Phase 1 is analysis of external environmental factors from applying PEST procedures. We analyzed external environmental factors to determine opportunities and risk factors. Phase 2 is the analysis of internal environmental factors from applying 7S strategies. We analyzed the current state of an organization to find strengths and weaknesses. Phase 3 is SWOT analysis. It is based on the opportunities and risk factors from Phase 1 and the strength and weakness factors from Phase 2. We derive promotional strategies and tasks through SWOT analysis. In this study, four strategies and 11 tasks were derived for GOC AI systems. Those are promotion of policies and systems, reinforcing organizations, building an AI base, increasing expertise and capabilities, and validating PEST-7S-SWOT methodologies.

A study on Establishing Strategic Tasks for Social Economic Organizations through SWOT Analysis: Focusing on Chungnam Region (SWOT분석을 통한 사회적 경제조직의 전략과제 정립에 관한 연구: 충남지역을 중심으로)

  • Kim, Moon-Jun
    • Industry Promotion Research
    • /
    • v.5 no.2
    • /
    • pp.9-17
    • /
    • 2020
  • This study analyzed SWOT based on existing literature data to establish strategic tasks and strategic directions for revitalization of social economic organizations (Chungnam region). First, as a result of SWOT analysis of social economic organizations, a total of 16 factors were derived from the factors for strength (S), weakness (W), opportunity (O), and threat (T), with 4 factors each. Second, for strategic factors for social economic organizations, 16 strategic tasks were derived from SO strategy, ST strategy, WO strategy, and WT strategy through SWOT Matrix Mapping for factors established through SWOT analysis. Strategic direction 1 was established as a strategic direction to improve self-sufficiency by establishing a sustainable management body as a "advancing the support policy base of social economic organizations". Strategic Direction 2 is "Creating a Growth Foundation for Social Economic Organizations", which means a strategic direction for social economic organizations to grow and develop on their own. Strategic direction 3 is "discovering and fostering social economic organizations," which means a strategic direction for sustainable growth by discovering and fostering organizations that meet local characteristics so that social economic organizations can solve various problems in the region. Strategic direction 4 was 'promotion and promotion of social economic organizations', which means strategic directions for promotion of social economic organizations and promotion of education for employees.

A Study on Development Strategy of Korean Hidden Champion Firm Utilizing the SWOT/AHP Technique (SWOT/AHP 기법을 이용한 한국형 히든챔피언 기업의 발전전략에 관한 연구)

  • Chung, Youn-Kyaei;Lee, Sang-Suk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.8 no.3
    • /
    • pp.97-111
    • /
    • 2013
  • This study reviews preceding research for detailed factors to establish development strategies for Korean Hidden Champion firms and classifies strategy factors into internal ones and external ones through specialists' opinions to draw strengths, weaknesses, opportunities and threats of each factor. It also sets hierarchical model to draw up a survey, distributes the survey to groups of specialists and enterprises respectively and then examines consistency ratio. Fifty-four copies of survey whose reliability on responses is secured through examining the consistency ratio are evaluated with their relative importance in factors by using SWOT/AHP technique and their order of priority is determined. Based on their results, development strategies for Korean Hidden Champion firms are established. SWOT/AHP analyses results show that external factors are with the opportunity of industry growth and the threat of intensified competition and market uncertainty and internal factors are with the strength in order of technological competence, construction competence in customer relation and marketing competence. The weakness in the lack of funds, lack of brand awareness in order. This result suggests that external environments of enterprises that more emphasis should be put on the industry growth and aggressive strategies cannot help but be adopted even in a global competition getting fiercer every day are seen more important. Then, it also seems to be thought that the technological competence including R&D and specialization, construction competence in customer relation and marketing competence should internally chosen for strategies to support strategies. The order of priority in development strategies for Korean Hidden Champion firms is drawn as; (i) aggressive S/O strategy which utilizes opportunities by taking advantage of strengths, (ii) W/O strategy which utilizes opportunities by supplementing weaknesses, (iii) diversified S/T strategy which utilizes strengths to make up for threats and (iv) defensive W/T strategy which supplements weaknesses to overcome threats.

  • PDF

A Study on the Strategic Development Plan of the Freight Forwarding Industry in Korea (복합운송주선업의 전략적 발전방안에 관한 연구)

  • Bae, Bag-Sig;Moon, Seong-Hyeok;Baek, In-Hum
    • Journal of Navigation and Port Research
    • /
    • v.31 no.5 s.121
    • /
    • pp.369-375
    • /
    • 2007
  • The purpose of this study is to suggest the strategic development plan of the freight forwarding industry in Korea. In order to do this, 20 derailed factors were identified both from previous studies and from brainstorming professionals of the freight forwarding industry and these made info a 3 level hierarchy structure. SWOT/AHP technique identifies the relative weight of each level and composite relative weight of detailed factors. As a result, the strategic development plan of the freight forwarding industry priority in Korea has been proposed.

Research on Digital Music Industry of Korea through SWOT Analysis (SWOT분석을 통한 한국 디지털 음악산업에 관한 연구)

  • Oh, Han-Seung
    • The Journal of the Institute of Internet, Broadcasting and Communication
    • /
    • v.9 no.6
    • /
    • pp.239-244
    • /
    • 2009
  • Digital Music Industry of Korea has had its dominance over existing Record-based Music Industry since the year 2000 influencing the entire music industry. This implies the perspective for this emerging field by defining various factors based on environmental analysis. SWOT analysis, mostly used for setting up the marketing strategy is very useful analytic tool for this manner. The potentials and possibilities were saught for this emerging Digital Music Industry to have connectivity with other Media and Entertainment Industry, focusing on its strength, weakness, opportunities and threats, four variables of SWOT analysis.

  • PDF

A Strategic Development of Incheon Port Authority Using SWOT/AHP Method (SWOT/AHP 방법을 이용한 인천항만공사의 발전 방안에 관한 연구)

  • Kim, Seong-Cheol;Ryoo, Dong-Keun;Lee, Dong-Hee
    • Journal of Navigation and Port Research
    • /
    • v.32 no.3
    • /
    • pp.193-198
    • /
    • 2008
  • To increase port productivity and efficiency and also to avoid disadvantages of public port management, a port authority system h1s been introduced worldwide. The Korea Port Authority Act was enacted in 2003 and Incheon Port Authority was established in July 2005. The objective of this paper is to develop a strategy of Incheon Port Authority using SWOT/AHP method Research findings show that possibilities of business expansion and growth as well as geographical advantages of Incheon Port are identified as its strength The opportunities of Incheon Port Authority are continuous increase of cargo handling volumes in the Yellow sea rim and expansion of Free Trade Zone. A government two-port policy and growing its dependence on China and rapid growth of more competitors in domestic and overseas are considered to be threat. Its weaknesses include superannuated Incheon port facilities and port hinterland shortages. Based on SWOT analysis combined with AHP method this paper suggests S/O strategy, W/O strategy, S/T strategy, and W/T strategy as a strategic development plan of Incheon Port Authority.