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http://dx.doi.org/10.5762/KAIS.2021.22.6.67

A Study on Establishment of AI Development Strategy for Ground Operations innovation Applying PEST - 7S - SWOT  

Bae, Kyungyeol (Department of Industrial Management Engineering, Myongji university)
Cho, Jungkeun (Department of Military Science and Information, KongJu National University)
Yoo, Byung Joo (Ground Operations Command)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.22, no.6, 2021 , pp. 67-74 More about this Journal
Abstract
Ground Operations Command (GOC) has studied various methods using artificial intelligence (AI) in order to accomplish ground missions more effectively and to strongly respond to variable strategic situations with advancements in fourth industrial revolution technology. As the result of various literature reviews, PEST-7S-SWOT is considered the most appropriate methodology for promoting strategies and for task development. These procedures consist of three stages. Phase 1 is analysis of external environmental factors from applying PEST procedures. We analyzed external environmental factors to determine opportunities and risk factors. Phase 2 is the analysis of internal environmental factors from applying 7S strategies. We analyzed the current state of an organization to find strengths and weaknesses. Phase 3 is SWOT analysis. It is based on the opportunities and risk factors from Phase 1 and the strength and weakness factors from Phase 2. We derive promotional strategies and tasks through SWOT analysis. In this study, four strategies and 11 tasks were derived for GOC AI systems. Those are promotion of policies and systems, reinforcing organizations, building an AI base, increasing expertise and capabilities, and validating PEST-7S-SWOT methodologies.
Keywords
PEST; 7S; SWOT; AI; Ground Operations; Development Strategy;
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