• Title/Summary/Keyword: SURVEY DESIGN

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Study of Virtual Goods Purchase Model Applying Dynamic Social Network Structure Variables (동적 소셜네트워크 구조 변수를 적용한 가상 재화 구매 모형 연구)

  • Lee, Hee-Tae;Bae, Jungho
    • Journal of Distribution Science
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    • v.17 no.3
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    • pp.85-95
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    • 2019
  • Purpose - The existing marketing studies using Social Network Analysis have assumed that network structure variables are time-invariant. However, a node's network position can fluctuate considerably over time and the node's network structure can be changed dynamically. Hence, if such a dynamic structural network characteristics are not specified for virtual goods purchase model, estimated parameters can be biased. In this paper, by comparing a time-invariant network structure specification model(base model) and time-varying network specification model(proposed model), the authors intend to prove whether the proposed model is superior to the base model. In addition, the authors also intend to investigate whether coefficients of network structure variables are random over time. Research design, data, and methodology - The data of this study are obtained from a Korean social network provider. The authors construct a monthly panel data by calculating the raw data. To fit the panel data, the authors derive random effects panel tobit model and multi-level mixed effects model. Results - First, the proposed model is better than that of the base model in terms of performance. Second, except for constraint, multi-level mixed effects models with random coefficient of every network structure variable(in-degree, out-degree, in-closeness centrality, out-closeness centrality, clustering coefficient) perform better than not random coefficient specification model. Conclusion - The size and importance of virtual goods market has been dramatically increasing. Notwithstanding such a strategic importance of virtual goods, there is little research on social influential factors which impact the intention of virtual good purchase. Even studies which investigated social influence factors have assumed that social network structure variables are time-invariant. However, the authors show that network structure variables are time-variant and coefficients of network structure variables are random over time. Thus, virtual goods purchase model with dynamic network structure variables performs better than that with static network structure model. Hence, if marketing practitioners intend to use social influences to sell virtual goods in social media, they had better consider time-varying social influences of network members. In addition, this study can be also differentiated from other related researches using survey data in that this study deals with actual field data.

Improvement of the Checklist for Residential Housing's Crime Prevention Accreditation Assessment (주거시설에 대한 CPTED 평가인증 기준 개선방안 연구)

  • Park, Hyeon-Ho;Kim, Kang-Il;Cho, Joon-Tag
    • Korean Security Journal
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    • no.55
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    • pp.117-141
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    • 2018
  • Police crime statistics report that residential housing such as apartment, low rise, detached houses is the second most vulnerable to crime, which is closely followed by the number of street crimes. Also residential houses are often exposed to quality-of-life crime, e.g burglary. It threatens the basic human rights of house residents in terms of safety and comfort within the urban living environment. This study examines related precedent studies regarding the vulnerability of residential housing including studios, multi-family housing from the viewpoint of crime prevention through environment design(CPTED), extracted the elements and items suitable for the safety of residential facilities and the certification evaluation indicators and check items to be the basis for the checklist are derived. Based on these evaluation indicators and inspection items, we conducted on-site surveys of residential facilities in three areas of Seoul, Yongin and Asan, and the final draft of the checklist was revised based on the results of the field survey. There are 43 items on the 7 fields of evaluation in the final version of checklist, 11 items in the management and operation, 20 items in the surveillance, 7 items in the access control, 1 item in the territoriality, 2 items in the activity support, and 2 items in the security and safety facilities. In addition, various points of interest were added to allow the administrator of the residential facility to earn points for special measures taken for safety. This checklist can be appropriately modified and utilized in consideration of the characteristics of each facility. Korean national police agency has CPOs to check the residential facilities in their jurisdiction using checklists and to certify excellent facilities with high level of safety.

A Study on Characteristics of Magnetism from Hydrothermal Vent Area on Esmeralda Bank in Mariana Arc (Mariana 해령 Esmeralda Bank 해저열수분출 지역에서의 지자기 특성 연구)

  • Kim, Ho;Kim, Chang-Hwan;Jeong, Eui-Young;Park, Chan-Hong;Kim, Jong-Uk;Park, Chung-Hwa
    • 한국지구물리탐사학회:학술대회논문집
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    • 2008.10a
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    • pp.27-32
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    • 2008
  • Detailed bathymetry and magnetic survey data for Esmeralda Bank obtained by R/V Onnuri of Korea Ocean Research & Development Institute in September 2007 were analyzed to estimate the locations of possible hydrothermal vents. The shape of Esmeralda Bank is caldera type opened in the western part. The summit is very shallow, about 50 meter b.s.l. and the bottom is about 1300 meter b.s.l. The western part of Esmeralda Bank is more steeper and topographic irregular than eastern part, and showed the valley made by erosion or collapse. The magnetic anomaly patterns of Esmeralda Bank located low anomalies over the north and high anomalies over the south. The magnetic anomalies are steep over the summits and gently smooth over the deep bottom. Two low magnetization zones are located in the summit and westside of Esmeralda Bank. The low magnetization zones of the summits of Esmeralda Bank suggest the possible existence of hydrothermal vent.

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Development of severity-adjusted length of stay in knee replacement surgery (무릎관절치환술 환자의 중증도 보정 재원일수 모형 개발)

  • Hong, Sung-Ok;Kim, Young-Teak;Choi, Youn-Hee;Park, Jong-Ho;Kang, Sung-Hong
    • Journal of Digital Convergence
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    • v.13 no.2
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    • pp.215-225
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    • 2015
  • This study was conducted to develop a severity-adjusted LOS(Length of Stay) model for knee replacement patients and identify factors that can influence the LOS by using the Korean National Hospital Discharge in-depth Injury Survey data. The comorbidity scoring systems and data-mining methods were used to design a severity-adjusted LOS model which covered 4,102 knee replacement patients. In this study, a decision tree model using CCS comorbidity scoring index was chosen for the final model that produced superior results. Factors such as presence of arthritis, patient sex and admission route etc. influenced patient length of stay. And there was a statistically significant difference between real LOS and adjusted LOS resulted from health-insurance type, bed size, and hospital location. Therefore the policy alternative on excessive medical utilization is needed to reduce variation in length of hospital stay in patients who undergo knee replacement.

A Study on the Difference of Career Barriers, Career Attitude Maturity, and Career Competencies based on Gender, Grade, and Fields of Major of Undergraduate students in the age of Convergence (융·복합 시대에 대학생 배경변인별 진로장벽, 진로태도성숙, 진로직업역량 차이분석)

  • Park, Sung-Hee;Ahn, Jae-Hee
    • Journal of Digital Convergence
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    • v.14 no.8
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    • pp.69-80
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    • 2016
  • The purpose of this study is to analyze the difference of career barriers, career attitude maturity, and career competency based on gender, grade, and major fields of university students. 320 students responded the survey and the data were analyzed through MANOVA. There were significant differences in a sub-components of career barriers and career attitude maturity according to gender. Female students were higher in 'lack of self-clarity' and 'interpersonal difficulty' while male students were higher in the 'independency'. Lastly, there were significant differences in sub-components of career competencies according to gender, grades, and fields of majors. Female students were higher in 'career exploration'. Also, sophomore students showed the lowest scores and senior year students showed highest scores in 'career exploration' and 'career performance'. Students in the field of the social science showed highest scores in the 'career design' and 'career performance'. Suggestions and ideas to develop employability of students were discussed.

Factors Related to Technological Pedagogical Content Knowledge(TPACK) of College Instructors: Focusing on the Epistemological Beliefs and the Social Support (대학 교수자의 테크놀로지 내용교수지식(TPACK) 관련 요인: 인식론적 신념과 사회적 지지를 중심으로)

  • Yang, Mi-Seok;Cho, Young-Sun;Kim, Ji-Suk
    • Journal of Digital Convergence
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    • v.14 no.11
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    • pp.1-12
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    • 2016
  • Rapid growth of information and communication technology and changes in college student characteristics require for university instructors to diversify instructional improvement efforts. Technological Pedagogical Content Knowledge (TPACK) is a capacity that instructors need to build for making instructional design based on consolidated technology. Accordingly this study explores instructors' awareness of the importance and performance of TPACK and to inquire into their relationships with epistemological beliefs and social support as relevant factors through a survey carried out with 264 instructors. The study has shown that there is a significant difference between college instructors' awareness of the importance of TPACK and their awareness of its performance. Furthermore, it has shown that the awareness of importance and performance of TPACK is significantly related to the social support, and that among the sub-factors of the social support, significant influences are observed from the emotional support on their awareness of the importance of TPACK and from the informational support on their awareness of the performance of TPACK. These results provide fundamental data for measures to develop and support TPACK capacity of college instructors, suggesting that it requires a teaching support strategy to enhance social support for instructors above all things.

The Development of a Sexuality Education Program and Its Effect on High School Girl Students (성 건강 교육프로그램 개발과 효과)

  • Lee, Young-Sook;Kim, Tae-Im
    • Korean Parent-Child Health Journal
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    • v.6 no.2
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    • pp.127-146
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    • 2003
  • The purpose of this study is to investigate the seven-hour sexuality education program for senior high school girl students and apply it to them to find out how this program affects their sex-related knowledge, sexual attitudes, and the self-efficacy of sexual behavior practice. The ultimate goal of this study is that high school girl students are to prevent unwanted pregnancy, STD and AIDS, after attending this sexuality education program. A non-equivalent control group pretest-post test design was used for this study. The number of experimental group consisted of 80 girl students and the control group was composed of 80 girls, too. A total of 160 freshmen from two commercial girls' high schools were selected by a convenience sampling method. This study was carried out in commercial high schools located in Daejeon, Korea from July 15th to October 31st, 2002. To discover the need for sexuality education, the researcher surveyed with a pre-designed questionnaire to 160 girls from the two different commercial high schools. The sex education curriculum was developed on the basis of the need of high school girl students for sex education survey results and literature review and a teaching-learning planning model and health belief model. The experimental group was taught the sexuality education program for seven hours from October 19th to 23rd, 2002 and each period continued for 50 minutes. The SPSS(10.0) Windows statistics software was used to analyze the data, along with frequency, percentage, $X^2$-test, t-test, and paired t-test. The instruments' internal consistencies were tested by Cronbach's alpha coefficient. The results of this study were as follows: 1. The increment of sex-related knowledge score after seven hour sexuality education was significantly higher in experimental group (t=-10.88, p=.000). 2. The increment of sex-related attitude score after seven hour sexuality education was significantly higher in experimental group (t=-2.67, p=.009). 3. The increment of the practice of self-efficacy of sexual behavior score after seven hour sexuality education was significantly higher in experimental group(t=-4.95, p=.000). In conclusion, sexuality education programs based on high girl students' educational desire, characteristics of development, a teaching learning planning model, a health belief model were effective to improve sex-related knowledge, sexual attitudes and the self-efficacy of sexual behavior practice of commercial high school girl students. This result can contribute to expand the school nurse's role in the sex education area and to develop theory-based school health nursing.

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Regional Broadcasting Program Factors Influence Public Relations for The Traditional Market Unity: Focused on (전통시장 융합을 위한 지역 방송 프로그램 요인이 공중관계성에 미치는 영향: 광주방송<시장이 좋다>를 중심으로)

  • Shin, Il-Gi;Choi, Yun-Seul;Shin, Hyun-Sin
    • Journal of Digital Convergence
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    • v.13 no.7
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    • pp.1-8
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    • 2015
  • To identify the satisfaction level towards Gwangju regional TV broadcasting company's program, "I Like the Market" and the effect of market vitalization on the market merchants' public relationships, this study carried out survey targeting 256 merchants who are residing at the region. The research results demonstrated that the satisfaction level towards the program and market vitalization via the program exert significant effect on the public relationships. Specifically, satisfaction level towards the program for the vitalization of regional broadcast exert effect in the following order; devotion, relationship and reliability. Meanwhile, market vitalization exert positive effect on the relationship, reliability and devotion, in the order mentioned. This implies that the development of quality program for the regional residents plays an important role in the convergence of regional broadcast and in increasing broadcasting company's brand image. Accordingly, positive interaction via regional vitalization when it comes to the formation of regional broadcast program going forth may be needed for regional broadcast policies.

A Study on Design of Ontologies for Wounded Heart Healing (대학생의 인성함양을 위한 마음과 행복 프로그램의 개발 및 평가)

  • Ko, Shi-Yong;Baek, Hyeon-Gi
    • Journal of Digital Convergence
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    • v.10 no.11
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    • pp.641-649
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    • 2012
  • The purpose of this study is to look into development and effects of Mind and Happiness Program for personality cultivation of college students. The program referred to previous studies on personality cultivation, personality cultivation guidelines for college students (Lee Joo Hee, Park Hee Hyun, Park Eun Min, 2010), and 'guidance and reality of personality development' (Kim Yeo Ok, 1999). This program was composed of 13 contents in order to be available in liberal arts selective courses within one semester, each content consisting of 50-minute lecture and 50-minute field activity program. 88 college students at W university in Jeollabukdo was the subjects of experiment group participating in personality cultivation program, which was conducted for 100 minutes once a week over 13 weeks. Degree of participants' satisfaction in the program was measured by the frequency and percentage of surveyed items. Mean difference between pre-test and post-test of participants' self-efficacy and life satisfaction was verified by t-test for comparison and Cohen's d for level of effect, respectively. This survey results in enhancing the self-efficacy and life satisfaction of collegians joined liberal arts selective courses thru personality cultivation program. Furthermore, the subjects after the program intended to recommend this program to other students.

Design of Operation Management Check Items of Efficient Information System for Improvement of Business Continuity based on ISO 22301 (ISO22301 기반 비지니스 연속성 증대를 위한 효율적인 정보시스템 운영감리 점검항목 설계)

  • Joo, Nak Wan;Kim, Dong Soo;Kim, Hee Wan
    • Journal of Service Research and Studies
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    • v.9 no.2
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    • pp.31-40
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    • 2019
  • In this paper, we have studied the improvement of operational control for the enhancement of business continuity of information system becoming more important with the development of information technology such as big data, Iot, and artificial intelligence. The operational management and audit guidance of the current information system, which is coming in the fourth industrial age, where various services, data and industries are converged, is based on the existing general information system pattern and needs to be improved. The provision of services at fixed times is linked to the survival of enterprises and countries and serves as a key element. Therefore, it is necessary to study the application of optimized check items of the operation audits to minimize the service interruption damage of the information system and to provide the stable service in terms of business continuity management. To accomplish this, the check items presented in the operational control of the information system were derived by combining the PDCA step contents and 8 resource requirements provided in ISO 22301. From the point of view of increasing the business continuity according to the derivation criteria of the inspection items, the operational inspection check items were derived by exemplifying the improved check items and review items of the information system operation audit and the products to be checked during the operational audit. The check items were divided into management audit improvement check items for service continuity management, and operational audit improvement check items for performance and availability management. The average score of the IT professionals' survey on the suitability of the proposed checklist was 4.63, which was concluded to be appropriate.