1 |
Keller, K. L., Strategic brand management: Building, measuring, and managing brand equity. Upper Saddle River, NJ: Prentice Hall. 1998.
|
2 |
Ferguson, M. A., Building Theory in Public Relations: Interorganizational relationships, A paper presented to the Association for Education in Journalism and Mass Communication, Gainsville, FL., 1984.
|
3 |
Bruning, S. D.,. Ledingham, J. A., Perceptions of relationships and evaluations of satisfaction: An exploration of interaction. Public Relations Review, Vol. 26, No. 1, pp. 85-95, 2000.
DOI
|
4 |
Gruning, J. E.,. Huang, Y., From organizational effectiveness to relationship indicators, Hillsdale, NJ: Lawrence Erlbaum Associates, Inc. Marketing, Vol. 31, No. 4, pp. 22-27, 2003.
|
5 |
Jung-Ho, H.. Sam-Sup, J., The Effect of Organization-Public Relationships and Corporate Reputation on Public's Perception of Corporation and Behavior in case of Corporate Crisis, Korean Journal of Journalism & Communication Studies, Vol. 53, No. 3, pp. 82-100, 2009.
|
6 |
Hon, L. C.. J. E. Grunig., Guidelines for measuring relationships in public relations. Gainesville, FL: Institute for Public Relations, Commission on PR Measurement and Evaluation, 1999.
|
7 |
Kernis, M. H., Toward a conceptualization optimal self-esteem, Psychological Inquiry, Vol. 14, pp. 1-26, 2013.
|
8 |
Bandura, A., Social foundations of thought and action: A social cognitive theory. Englewood Cliffs, N. J. : Prentice-Hall. 1977.
|
9 |
Lindenmann, W. K., Guidelines for measuring the effectiveness of PR programs and activities. Gainesville, FL: The Institute for Public Relations, 2002.
|
10 |
Kernis, M. H., Toward a conceptualization of optimal self-esteem, Psychological Inquiry, Vol. 14, pp. 1-26, 2003.
DOI
ScienceOn
|
11 |
Ledingham, J. A., Bruning, S. D., Thomlison, T. D., & Lesko, C., The applicability of interpersonal of an organization-public relationship. Public Relations Review, Vol. 24, pp. 55-65. 1997.
|
12 |
Hutton, J. G., The definition, dimensions, and domain of public relations. Public Relations Review, Vol. 25, No. 2, pp. 199-214, 2003.
DOI
|
13 |
Y. Kim, Search for the organization: public relationship. Journalism and Mass Communication Quarterly. No. 78, pp. 799-815, 2001.
|
14 |
Moorman, Deshpande,. Zaltman, Factors Affecting Trust in market relationships. Journal of Marketing, No. 57, pp. 45-62, 1993.
|
15 |
MGotsi, M. Wilson, M. Corporate requtation : seeking a definition, Corporate communication, Vol. 6, No. 1, pp. 24-30, 2001.
DOI
ScienceOn
|
16 |
Wan-Soo, L.. Jung-Yul, J, A Longitudinal Study Of Korean Government's New Communication Policy and Encroachment, Korean Journal of Communication & Information, Vol. 37, pp. 171-203, 2007.
|