• Title/Summary/Keyword: SNS social media

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Influencing Factor on Self-control by Usage Motivation of SNS among Middle School Female Students (여자 중학생의 SNS 이용동기가 자기통제력에 미치는 영향)

  • Shin, Gisoo;Cho, Mi-Kyoung
    • Journal of the Korean Society of School Health
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    • v.29 no.3
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    • pp.180-188
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    • 2016
  • Purpose: The purpose of this study was to identify the correlation between the motivations to use social media and self-control among female middle school students. Methods: This study is a cross-sectional descriptive study. To collect the data, 300 female students of S and E middle school in S city responded to a self-administered questionnaire asking about their motivation for social media use and self-control. The data were analyzed through descriptive statistics, independent t-test, one way ANOVA, Scheffétest, Pearson's correlation, and stepwise multiple regression, using the SPSS/WIN 21.0 program. Results: The average time spent on social media was 3.70 hours. The mean scores of social media usage motivation and self-control were 48.15 and 58.47, respectively. The more average time spent on social media, the higher was the motivation to use social media. The scores of motivation to use social media were higher in students with low satisfaction of their school and family life. Students with low satisfaction of their school life had higher scores in some subcategories of self-control; preference to simple task, egocentrism, and stroppiness. Motivations to use social media showed a significant positive correlation with self-control. Self-control was affected by motivations to use social media and this variable explained 11.6% of self-control among female middle school students. Conclusion: The results of this study suggest that we should develop programs which help improve students' self-control and prevent the side effects of social media use among female middle school students.

A Study on China's SNS Opinion Leader through Social Data (소셜 데이터를 통한 중국의 여론 주도층에 관한 연구)

  • Zheng, Xuan;Lee, Jooyoup
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.6 no.9
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    • pp.59-70
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    • 2016
  • The rapid development of the Chinese version of Twitter, the groom Weibo has become an important communication means for Chinese SNS users to obtain and share information. As a result, in China, the phenomenon of the power shift has emerged from the traditional opinion leaders to SNS opinion leasers. The relationship analysis of demographic variables of the Chinese SNS users and their Information on the relationship between keywords was made by utilizing the centrality analysis using Social Network Program NetMiner. China's SNS opinion leaders have general interest in daily activities with their families or friends rather than in social issues. And in case of SNS opinion leaders of high betweenness centrality, it was analyzed that general users was a key mediator role that organically out lead to the adjacent information. These properties are not independent of demographic variables, such as professional, therefore, the demographic characteristics of SNS opinion leaders showed a significant effect on the parameters of betweenness centrality. This study analyzed the characteristics of SNS users, especially opinion leaders in China by looking at the aspects of Chinese social phenomenon in terms of information. Through this study, we expect to provide basic information about the social characteristics of China through collective communication.

A Study on the receptivity to Social Computing in International Trade (국제무역의 소셜 컴퓨팅 수용 가능성에 관한 연구)

  • Lim, Jae-Wook
    • International Commerce and Information Review
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    • v.13 no.3
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    • pp.55-74
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    • 2011
  • Web Service applications based on the social relation such as Social Network Service(SNS), Social Medias are making strong blast. Social Computing which is widely spreading to worldwide is affecting to our life including policies, economies, societies and culture. Based on Web 2.0, various services like as Social Collaboration, Social Publishing, Social Feedback are supplied, more evolved social computing services, Social Connection, Augmented Reality, will be served for the next days from now. These network based services, Social Network Service or Social Media frequently used terms, are not defined exactly and their characteristics are not gotten to the bottom yet. Theoretical and systematic studies on these themes are not made also. Applications to business area, especially the receptivity to social computing in international trade is barely made to these days. This study focuses on the concepts, characteristics and sorts of social computing and purposes to consider its possibilities of application of social computing to international trade. Considering the advantage of Social network service, it can be used in international trade, a kind of B2B transaction, while existing social network is mainly applied to B2e transaction.

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Adoption Strategy for Social Network Service in Enterprise (기업의 성공적인 SNS 도입 전략)

  • Suh, Yoon-Kyo;Kim, Ju-Wan;Cho, So-Yun
    • Information Systems Review
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    • v.13 no.3
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    • pp.1-14
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    • 2011
  • In recent years, SNS (Social Network Service) has spread globally and general corporate' utilization of SNS is gradually increasing. Accordingly, the scope of utilizing SNS is expanding not only as a simple publicity of products and services but also as a communication tool among the company members, the customer service and the product development, etc. This study is examining the related cases classified by the premier activities and the supportive activities of the private companies' viewpoints of utilizing the SNS. Based on this study results, we are proposing the strategic considerations for the private companies' SNS adoption by synthesizing the results of the analytical researches of the SNS cases that support the companies' value chain and the considerations of companies' utilization of the SNS that are proposed by the various private companies' research laboratories.

The Effects of SNS Appearance-Related Photo Activity on Women's Body Image and Self-Esteem (SNS 외모 관련 사진활동이 여성의 사회·심리적 외모 관련 태도, 신체만족도 및 자아존중감에 미치는 영향)

  • Lee, Minsun;Lee, Hyun-Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.41 no.5
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    • pp.858-871
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    • 2017
  • The present study purported to understand the relationships between SNS appearance-related photo activity, body image and self-esteem among young women. Objectification Theory and Social Comparison Theory explain the process how young women's SNS appearance-related photo activity influence their body satisfaction through a perceived media pressure, objectification of their own bodies and appearance comparison. These process ultimately affect the self-esteem of young female users. A research model was proposed and related hypothesis were examined. We collected an online questionnaire from 400 female participants in their 20's. Data were analyzed using SPSS 23.0 and AMOS 18.0. Structural equation modeling analyses suggested that the proposed research model provided a good fit to the data and supported most hypothesis. The results indicated that the level of SNS appearance-related photo activity significantly influences young female user's body satisfaction and self-esteem. The findings of this study were consistent with previous literature on media and body image. Limitations and future research suggestions were also described.

A Study on SNS Records Management (기록관리 대상으로서 SNS 연구)

  • Song, Zoo-Hyung
    • The Korean Journal of Archival Studies
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    • no.39
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    • pp.101-138
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    • 2014
  • This study examined the influence and meaning of SNS as the hot topic of our time from the archival perspective and also studied the 'SNS records management'. The many users mean a high accessibility and utilization of SNS, which increase the influence and value of SNS as a record. Politically, SNS is a tool that strengthens the communication among the voters, politicians and the public while economically, it is a window to accept the complaints of the customers and a marketing tool. In addition, the voices of social minorities are also recorded unlike in the traditional media, which makes the SNS record a method to gain the social variety and diversity. SNS is a place of formation of collective memory and collective memory itself. Furthermore, it can play the role of public sphere. It also is a place for generation of 'big data' in an archival sense. In addition, this study has classified the SNS records management into primary and secondary management that include record management entities, subjects, periods, methods, and causes. This study analyzed the history, status, and the meaning of SNS to assess the values and meanings as the preliminary study for the future SNS record management studies.

Exploring Differing Communication among Generation in a Social Network Age (소셜 네트워크 시대의 세대 간 소통 증감 인식차이에 대한 탐색적 연구)

  • Park, Kiho
    • Journal of Information Technology Applications and Management
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    • v.24 no.1
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    • pp.11-24
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    • 2017
  • Due to development of smart and network technologies, social network service (SNS) has become popular in daily life. With increasing use of SNS, the scope of communication has been widened. Lots of activities can be easily shared daily on SNS. Differing with opinions about more activated communication on SNSs, some people have viewpoints that, in some cases, communications may be decreased among SNS users. This research is to investigate whether there may be the differences among generations in the social network age. Major concerns of study are as follows. First, there may be differences in age related to the decrease of communication activities. On the other hand, there may be differences among generations related to the increase of communication. Two research steps have been adopted that the FGI (focus group interview) was to understand. Defining actual communication status was the first step, and an empirical approach, a survey to verify hypotheses, was performed as the second step. Key findings of the study were that older generations perceived communication has been decreased. Research results can provide implications regarding characteristics of SNS communication.

A Study on the Important Application Fields of the Smart Media (스마트미디어의 중요 응용분야에 대한 연구)

  • Park, Chun-Myoung
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2018.05a
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    • pp.513-514
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    • 2018
  • In this paper, we discuss the smart media tendency which is the hot issue of recently important Information Communication Technology(CIT). Also we discuss the important application fields, SNS(Social Network Service) of the smart media.

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A Study on the Social Commerce in Smartphone Environment (스마트폰 환경에서 소셜커머스 사용에 대한 연구)

  • Ahn, Hyunchul;Lee, Hyoung-Yong
    • Journal of Information Technology Services
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    • v.14 no.1
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    • pp.145-158
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    • 2015
  • Currently, Social Commerces have increasingly gained popularity with the growth of Social Network Services (SNS). As the applications of smartphones are being applied in widespread areas, social commerces in the smartphone environment have entered a new chapter. The applications of social commerces on smartphones are widely used, which has increased the market share of social commerces exponentially. Thus, we tried to find out factors which may affect the user acceptance of social commerces in the smartphone environment. We develop a research model to examine how social commerces in the smartphone environment are accepted by users based on the academic factors-switch costs, trend-seeking tendency, richness in media. The theoretical model is validated through an survey of social commerce users in the smartphone environment from the undergraduates and the graduates in Seoul, Korea. The structural equation analysis is conducted based on the partial least square (PLS) approach. The results reveal that the switch cost will have positive mediating influences to the intention to use social commerce in the smartphone environment. We also find that the perceived usefulness of the smartphone is affected by the media richness. The results also suggest that the trend-seeking tendency has no influences to the users of social commerces in the smartphone environment. Also, theoretical and practical implications are discussed. The findings are believed to increase our understanding an interesting mobile phenomenon, as well as making contributions.

Impact of Social Networks Safety on Marketing Information Quality in the COVID-19 Pandemic in Saudi Arabia

  • ALNSOUR, Iyad A.;SOMILI, Hassan M.;ALLAHHAM, Mahmoud I.
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.12
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    • pp.223-231
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    • 2021
  • The study aimed to investigate the impact of social networks safety (SNS) on the marketing information quality (MIQ) during the COVID-19 pandemic in Saudi Arabia. The study examines the statistical differences in social networks safety SNS and marketing information quality MIQ according to the demographics such as age, sex, income, and education. For this study purpose, information security and privacy are two components of social networks safety. The research materials are website resources, regular books, journals, and articles. The population includes all Saudi users of social networks. The figures show that active users of the social network reached 25 Million in 2020. The snowball method was used and sample size is 500 respondents and the questionnaire is the tool for the data collection. The Structural Equation Modelling SEM technique is used. Convergent Validity, Discriminate Validity, and Multicollinearity are the main assumptions of structural equation modeling SEM. The findings show the high positive impact of SNS networks safety on MIQ and the statistical differences in such variables refer to education. Finally, the study presents a set of future suggestions to enhance the safety of social networks in Saudi Arabia.