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Adoption Strategy for Social Network Service in Enterprise  

Suh, Yoon-Kyo (u-Service Consulting Department, Market Solution Consulting Team, SK C&C)
Kim, Ju-Wan (u-Service Consulting Department, Market Solution Consulting Team, SK C&C)
Cho, So-Yun (u-Service Consulting Department, Market Solution Consulting Team, SK C&C)
Publication Information
Information Systems Review / v.13, no.3, 2011 , pp. 1-14 More about this Journal
Abstract
In recent years, SNS (Social Network Service) has spread globally and general corporate' utilization of SNS is gradually increasing. Accordingly, the scope of utilizing SNS is expanding not only as a simple publicity of products and services but also as a communication tool among the company members, the customer service and the product development, etc. This study is examining the related cases classified by the premier activities and the supportive activities of the private companies' viewpoints of utilizing the SNS. Based on this study results, we are proposing the strategic considerations for the private companies' SNS adoption by synthesizing the results of the analytical researches of the SNS cases that support the companies' value chain and the considerations of companies' utilization of the SNS that are proposed by the various private companies' research laboratories.
Keywords
SNS(Social Network Service); Social Media;
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