• 한국정보시스템학회지:정보시스템연구
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• 제25권4호
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• pp.1-21
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• 2016

Purpose The study analyzed the factors affecting continuance use and self-disclosure in the SNS(social networking service) context based on a dual-factor model. As SNS users have concerned privacy for a long time, privacy concern affects continuous use and self-disclosure. In details, concern over privacy may have a stronger effect on self-disclosure than on continuance use as users' personal information can be more exposed during posting their dailies and photos. Design/Methodology/Approach SNS benefits, trust in SNS providers, and social influence are served as the key enablers and privacy concern as the inhibitor. Moreover, the relative impacts of SNS benefits and privacy concern on continuance use and self-disclosure were analysed in this study. From the data of 327 Facebook users, the researchers tested proposed theoretical model by using PLS. Findings Users' continuance intention and self-disclosure behavior are differently affected by different antecedents. Trust in SNS provider had a significant effect on self-disclosure intention, while it has no significant effect on continuance intention. Concern over privacy was negatively related to self-disclosure intention, while it was positively associated with continuance intention.

• 한국학교보건학회지
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• 제25권1호
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• pp.22-30
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• 2012

Purpose: Purpose: The aim of this study was to identify the condition to use social networking service and mental health among nursing college students. Methods: In this study, 277 college students were selected by a convenience sampling method. Data were collected through personal interviews in the form of questionnaires from May 23 to 31, 2011 and analyzed using SPSS/PC Win 12.0 program. Results: The mean scores of SNS addiction and mental health were $1.34{\pm}0.30$and $2.25{\pm}0.39$. The SNS addiction of the nursing college students was significantly different according to the time of SNS and the reason of internet use. The mental health of the nursing college students significantly differed according to the method of SNS. The SNS addiction and mental health showed the significant negative relationship. The factors influencing mental health were SNS addiction score and method of SNS use. Conclusion: Therefore, it is necessary to offer controlling method of SNS use time a day for nursing college students through regular curriculum.

• Journal of Information Technology Applications and Management
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• 제24권4호
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• pp.215-227
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• 2017

The development of information technology are leading to the rapid evolution of SNS (Social Networking Services) in various directions and industries. Initially, SNS have been used as the form of networking between user's groups. Currently SNS has been developed towards multiple purposes and platforms such as the promotion and the advertising of a company. There are many SNSs including QQ, Weibo, and Wechat and so on in China. However, the use of companies in terms of advertising and information sharing with the customers do not meet the trend in China. Especially, there were little researches for Chinese travel agencies how to utilize SNS for attracting new customers and making them contribute to the firm's performance. In this study, we try to investigate the impact of the firm's characteristics and the usage of SNS on the performance of Chinese travel agencies. Based on Top 100 China travel agencies in 2009, we analyzed the relationships between firm's characteristics and the usage of SNS, and firm's performances in 2013. We expect that our study can contribute to the increasing academic and practical needs on the empirical evidence of the impacts of the SNS utilizations on the firm's performance.

• 한국정보시스템학회지:정보시스템연구
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• 제29권2호
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• pp.111-130
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• 2020

Purpose SNS (Social Network Service) is one of new promising marketing tools which allow marketer to do two-way communication and social interaction. Three characteristics of SNS marketing including informativeness, interactivity, and playfulness are distinguished from traditional marketing. The purpose of this study is to examine the relationships between three characteristics of SNS marketing, brand image, and purchase intention. Design/methodology/approach The present study proposed a research model integrating SNS marketing characteristics, brand image, and purchase intention represented by structural equation modelling and four hypotheses. A total of 20 questionnaire items for five variables were developed and measured by using five point Likert scale. 199 valid data were collected and used to test four hypotheses using SmartPLS. Findings Three hypotheses that the characteristics of SNS marketing such as informativeness, interactivity, and playfulness have a positive influence on brand image were supported at the significance level of 0.05 and 0.001 respectively. The hypothesis regarding the relationship between brand image and purchase intention was also supported at the significance level of 0.001. Brand image plays a significant mediating role in the relationship between SNS marketing and purchase intention. In particular, the result of research that playfulness of SNS marketing affects brand image significantly suggests a new future research theme regarding spiritual marketing. Implications for academics and practitioners were suggested.

• 아태비즈니스연구
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• 제9권1호
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• pp.123-139
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• 2018

As the number of Social Network Service (SNS) users has rapidly grown, SNS has become a core tool of the communications in daily life. SNS has also penetrated a variety of decision makings and communications of employees' life in their organizations. In this study, we tried to identify the relationship between the satisfaction of the horizontal-communications and the organizational effectiveness focusing on the characteristics of SNS usages. We analyzed the survey-data from 225 of Mongolian employees who utilize the organizational SNS in their companies. In doing so, we found the followings. First, the characteristics of SNS usages have positive effects on the satisfaction of the horizontal-communications. Second, the organizational effectiveness is positively influenced by the satisfaction of the horizonta-communications. Third, the relationship between the satisfaction of the horizontal-communications and the organizational effectiveness is moderated by the frequency of SNS usage.

• 한국의류학회지
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• 제47권6호
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• pp.996-1011
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• 2023

This study introduces an effective marketing strategy for fashion SMEs and small designer brands utilizing Instagram as a social networking platform. The research compared the impact of two information delivery types (native advertisements vs. live streaming after native ads) and two types of promotional messages (scarcity vs. price discount) on SNS consumption value, and product attitude toward fashion designer brands. The study involved surveying 251 Korean women aged 25-55 with experience in buying designer products and using SNS. Data analysis was conducted using SPSS 26.0 and Process Macro v3.5. Results indicated that both native advertisements and live streaming enhance economic and social values in SNS consumption. Live streaming with price discount messages generates higher perceived SNS consumption values compared to scarcity messages. Consumers showed a more favorable attitude toward designer brand products when watching the live streaming of price discount messages rather than scarcity messages. The findings emphasize that the broadcast host actively induced participation to reveal viewers' social presence through comments or emphasized discount messages such as ultra-special prices during live streaming on Instagram.

• 감성과학
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• 제26권1호
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• pp.87-100
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• 2023

본 연구는 초기 성인의 조건부 자아존중감이 열등감에 미치는 영향에서 SNS 상향비교와 SNS 이용동기가 어떠한 역할을 하는지 탐색하고자 하였다. 선행연구를 토대로 각 변인들의 관계에 대한 연구모형을 설정하여, 조절된 매개 효과를 검증하고자 하였다. 이를 위하여 온라인 설문지를 구성한 후, SNS를 이용하는 초기 성인 400명을 대상으로 설문조사를 실시하였으며, 최종적으로 총 351부를 분석에 활용하였다. 본 연구의 주요 결과는 다음과 같다. 첫째, 조건부 자아존중감, SNS 상향비교, SNS 이용동기, 그리고 열등감은 모두 정적 상관을 나타내었다. 둘째, 조건부 자아존중감이 열등감에 영향을 미쳤으며 SNS 상향비교는 완전 매개하였다. 셋째, SNS 상향비교와 열등감의 관계에서 SNS 이용동기의 조절을 확인하였다. 마지막으로, 조건부자아존중감이 SNS 상향비교를 매개로 열등감에 미치는 간접효과를 SNS 이용동기의 영향으로 조절하는 것을 확인하였다. 본 연구 결과를 바탕으로 초기 성인이 열등감을 경험하는 것과 관련하여 심리적이고 정서적인 함의를 제시하였다.

• 가정과삶의질연구
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• 제35권2호
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• pp.1-16
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• 2017

The purpose of this study was to investigate adolescents' individual and microsystem variables including relationships with parents and friends affecting adolescents' experiences of mobile social networking site (SNS) cyberbullying based on the human ecological perspective. Data came from 344 middle school students who lived with both their parents in the Seoul and Gyunggi areas. A multiple regression analysis showed that adolescents' characteristics, relationships with parents, and friends were associated with their experiences of mobile SNS cyberbullying. These findings suggest that good relationships with parents could be protective factors for adolescents to reduce mobile SNS cyberbullying. However, adolescents' characteristics including aggression, depression, and delinquent peers were positively associated with adolescents' experiences of mobile SNS cyberbullying. This study highlights that various environments are closely related to adolescent development.

• Asia pacific journal of information systems
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• 제31권3호
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• pp.392-414
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• 2021

Social networking services (SNS) is an indispensable method in order to obtain information of the Internet participants. The study identified three variables of social media communication, sharing culture, and online trust in terms of social capital theory (SCT) and reviewed intention& behavior variables in terms of theory of planned behavior (TPB). The data were collected from 330 samples of SNS user, and were involved, and the research model uses AMOS to make confirmatory factor analysis. The findings confirmed our hypothesis that social media communication, sharing culture, and online trust affect individuals' behaviors to sharing information. This study emphasizes that not only social media communication but also sharing culture to SNS can stimulate information sharing. while previous research has predominately focused on personal cognition or social network, the study examines the integrated influence of communication, culture and trust on information sharing in SNS. In sum, by explicating the unique role of social capital, this paper aims at contributing to the continued development and success of SNS in general.

• Journal of Information Technology Applications and Management
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• 제28권5호
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• pp.61-70
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• 2021

With the proliferation of smartphones and 5G networks, mobile social network service (SNS) has become an indispensable part of people's daily lives. However, with the use of SNS, fatigue and withdrawal behavior gradually emerged. Based on The Transactional Theory of Stress and Coping (TTSC), we explored the mechanism of SNS overload on users' discontinuous intention under the framework of "stressor-strain-outcome". And we also investigated the moderating effects of gender in this process. We hope that through our research, we can help SNS users to reduce unnecessary fatigue, and provide better suggestions for platform designers to adjust product design to improve user experience.