Asia-Pacific Journal of Business (아태비즈니스연구)

KNU The Institute of Management & Economy Research (강원대학교 경영경제연구소)
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The Effects of the Characteristics of SNS Usages on the Organizational Effectiveness in Mongolian Companies

SNS 활용 특성이 수평적 커뮤니케이션 만족과 조직유효성에 미치는 영향: 몽골 기업을 중심으로

  • Odmaa, Odmaa (Department of Business Administration, Kangwon National University) ;
  • Park, Sang-Moon (Department of Business Administration, Kangwon National University) ;
  • Kim, Myoung-Soo (Department of Business Administration, Kangwon National University)
  • 어드마 (강원대학교 경영대학원 경영학과) ;
  • 박상문 (강원대학교 경영회계학부) ;
  • 김명수 (강원대학교 경영회계학부)
  • Received : 2018.02.28
  • Accepted : 2018.03.28
  • Published : 2018.03.30
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Abstract

As the number of Social Network Service (SNS) users has rapidly grown, SNS has become a core tool of the communications in daily life. SNS has also penetrated a variety of decision makings and communications of employees' life in their organizations. In this study, we tried to identify the relationship between the satisfaction of the horizontal-communications and the organizational effectiveness focusing on the characteristics of SNS usages. We analyzed the survey-data from 225 of Mongolian employees who utilize the organizational SNS in their companies. In doing so, we found the followings. First, the characteristics of SNS usages have positive effects on the satisfaction of the horizontal-communications. Second, the organizational effectiveness is positively influenced by the satisfaction of the horizonta-communications. Third, the relationship between the satisfaction of the horizontal-communications and the organizational effectiveness is moderated by the frequency of SNS usage.

Keywords

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