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http://dx.doi.org/10.21219/jitam.2021.28.5.061

Exploring the Effect of Overload on the Discontinuous Intention of SNS: The Moderating Effect of Gender  

Yu Xiang Xia (Department of Economics, Jiujiang University)
Seong Wook Chae (Department of Digital Business, Hoseo University)
Publication Information
Journal of Information Technology Applications and Management / v.28, no.5, 2021 , pp. 61-70 More about this Journal
Abstract
With the proliferation of smartphones and 5G networks, mobile social network service (SNS) has become an indispensable part of people's daily lives. However, with the use of SNS, fatigue and withdrawal behavior gradually emerged. Based on The Transactional Theory of Stress and Coping (TTSC), we explored the mechanism of SNS overload on users' discontinuous intention under the framework of "stressor-strain-outcome". And we also investigated the moderating effects of gender in this process. We hope that through our research, we can help SNS users to reduce unnecessary fatigue, and provide better suggestions for platform designers to adjust product design to improve user experience.
Keywords
Social Network Service; SNS Fatigue; SNS Overload; Transactional Theory of Stress and Coping; Discontinuous Intention;
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