• Title/Summary/Keyword: SNS 콘텐츠

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Development of SNS-based resident participation contents using satellite image situation board linkage and display system (위성영상 상황판연계·표출시스템 적용 SNS 기반 주민참여 콘텐츠 개발)

  • Sang Min Lee;Eun Jeong Kim;Mi Rae Kim
    • Proceedings of the Korea Water Resources Association Conference
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    • 2023.05a
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    • pp.456-456
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    • 2023
  • 본 연구에서는 위성영상 상황판연계·표출시스템 적용을 위한 SNS 주민참여 콘텐츠를 개발하고, 재난대응 표준위기관리절차 기반의 주민참여정보 활용방안을 제시하고자 하였다. 재난상황관리에 있어 SNS의 활용을 통한 주민참여 확대적용 방안을 모색하고자 재난 대비·대응 관련 공공 및 정부부처에서 활용 중인 SNS 채널을 조사하였으며, 상황관리에 SNS를 적용한 선행사례를 분석하였다. 이를 기반으로 SNS를 적용한 예방안전 및 피해복원 확대 적용 방안을 제시하였으며, 신속한 위기대응을 위한 보조적인 의사결정 지원도구로서의 콘텐츠를 제안하였다. 먼저, 예방안전 및 피해복원 확대 적용을 위해 SNS에 주민들이 작성한 게시글을 웹 크롤링과 데이터 마이닝을 통해 분석하여 재난 상황인지와 상황판단 및 피해범위 추정에 활용하는 방안을 제시하였고, 이를 상황판연계·표출시스템에서 표출하기 위한 예시화면을 설계하였다. 또한, 연구 1차년에 수행했었던 위성영상을 활용한 재난상황대응 표준위기관리절차 중 위성영상정보에 주민참여정보를 연계·중첩하여 재난의 전조감지 단계부터 확산양상 및 피해범위를 확인하고, 재난기록을 분석하여 추후 발생된 재난에 선제적으로 대비할 수 있는 방안을 제시하였다. 그러나, 주민참여 기반 SNS 콘텐츠 적용을 위한 우선 해결사항으로는 재난상황판단 시, 정보의 정확성과 신뢰성 측면에서 의사결정을 위한 보조도구로서 활용을 할 것인지에 대한 중앙재난안전상황실과의 충분한 협의가 필요하며, 상황실에서 해당 콘텐츠를 활용하게 될 경우, SNS 정보의 행정망 방화벽 허용가능여부에 대한 추가 분석설계가 필요한 상황이다. 이를 위해 금년 연구수행에서 상황실 실무자 수요조사를 통해 SNS 정보 활용에 대한 반영여부를 결정할 예정이다.

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The Influence of Usage Intentions of Social Network Services in MICE Industry: Focused on the Gender Differences (MICE 산업의 SNS 이용의도에 미치는 영향: 성별차이를 중심으로)

  • Jang, Sung-Hee
    • The Journal of the Korea Contents Association
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    • v.20 no.3
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    • pp.506-514
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    • 2020
  • The purpose of this paper is to examine the factors influencing usage intentions of Social Network Services (SNS) in MICE (Meeting, Incentive travel, Convention, and Exhibit and Event) and moderating effects of gender. This model tests various theoretical research hypotheses relating to MICE industry, SNS characteristics, and Technology Acceptance Model (TAM). The target population of this study is SNS users with MICE participation experience. The results of hypothesis testing are as follows. First, information provision, convenience, service quality and SNS usage experience positively influence attitudes toward SNS. Second, attitude positively influences usage intention of SNS. Finally, information provision and service quality to attitudes toward SNS for males are significantly large than those for females. Convenience and SNS usage experience to attitudes toward SNS for females are significantly large than those for males. And attitude to usage intention toward SNS for males are significantly large than those for females. The results of this study will provide various implications to improve usage intentions of SNS in MICE industry.

A Study on the Elements of Interface Design of Audio-based Social Networking Service (오디오 기반 SNS의 인터페이스 디자인 요소 연구)

  • Kim, Yeon-Soo;Choe, Jong-Hoon
    • Journal of the Korea Convergence Society
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    • v.13 no.2
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    • pp.143-150
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    • 2022
  • Audio-based SNS also needs a visual guide to reach the contents desired by the users. Therefore, this study investigates visual interface design elements that influence the experience of using audio contents in audio-based SNS. Prior researches have identified that the generally acknowledged interface design elements are important for the usability of audio contents. Through the analysis of the currently launched audio-based SNS, the influence of general interface elements were again confirmed, and via the analysis of other audio content services, a new interface evaluation element was explored. Accordingly, with five general interface evaluation elements-layout, color, icon, typography, graphic image, multimedia elements are newly defined and proposed as crucial factors in evaluating the UI of audio-based SNS.

The Effect of Perceived Social Support on the SNS Interactions and Expected Level of Perceived Information Authenticity (SNS상에서 지각한 사회적 지지가 SNS 상호작용과 자기정보의 진정성 평가 기대에 미치는 영향)

  • Kim, Dong-Tae
    • The Journal of the Korea Contents Association
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    • v.16 no.5
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    • pp.259-268
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    • 2016
  • The purpose of this study is to investigate the effect of perceived social supports(PSS) in SNS on SNS interactions. In addition the present study aims to look for the effect of SNS interactions on the expected level of information authenticity perceived by information users. The results show that the effect of PSS on the desire for self-identity presentation is significant(Hypothesis 1 accepted). It also reveal that the desire for self-identity presentation positively affect SNS interactions (Hypothesis 2 accepted). And the effect of PSS on the SNS interactions is positively significant(Hypothesis 3 accepted). Finally, the degree of SNS interactions positively affect the expected level of information authenticity perceived by information users(Hypothesis 4 accepted). The significance of this study is to extend scope of research which is related with PSS. Especially, present study emphasize the difference between offline PSS and online PSS. And this study make clear the cause-and-effect relationship is at work between online PSS and SNS interactions, unlike preceding researches.

Design and Implementation of Video Seminar System based on SNS-Web Platform (SNS-웹 플랫폼 기반 영상세미나 시스템의 설계 및 구현)

  • Kim, Hee-Dae;Kim, Hyeong-Il;Yoon, Min;Oh, Young-Man;Park, Yeo-Sam;Chang, Jae-Woo
    • The Journal of the Korea Contents Association
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    • v.12 no.5
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    • pp.40-51
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    • 2012
  • In this paper, we design and implement a SNS-web platform based video seminar system which supports effective information sharing and cooperation. The proposed system has 3 characteristics. First, a user can take part in Web-based video seminar without installing a specific hardware or software because our system has been developed with Java Web Start. Secondly, our system can be executed on various operating systems and internet web browsers. Thirdly, our system can support the expert knowledge sharing and cooperation among experts who are connected on SNS because the system operate on SNS-web platform. Finally, we show from our performance analysis that our system is efficient in terms of average delay time.

A Study on the Influence of SNS Advertisement Attributes on Purchase Intention and Brand Attitude - Focusing on the Moderating Effects of Persuasion Knowledge - (SNS 광고속성이 구매의도 및 브랜드 태도에 미치는 영향 - 설득지식의 조절효과를 중심으로 -)

  • Na, Yun-Bin
    • The Journal of the Korea Contents Association
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    • v.19 no.8
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    • pp.58-68
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    • 2019
  • Recently SNS product reviews are excessively increasing. However, many SNS reviews are under feeble regulation than how big and powerful that their awarenesses are. This problem leads to consumers' discontentment on product reviews on online. This study aims to analyze how SNS product reviews characteristics: informativeness, entertainment, reliability and familiarity attribute on consumers' purchase intent and brand attitude. However, at this time, consumers' high discontents (stored-knowledge) expect to have negative affect on product reviews thus I put this as a regulation effect. This study is consisted of 240 examinee who check SNS product reviews before buying products.

A Study on the Relationship Between the Characteristics of the Tourism Information of the MZ Generation's SNS Content, Tourist Destination Reputation, and the Intentions of Traveling Behavior: Focusing on Jeju Special Self-Governing Province (MZ세대의 SNS 콘텐츠 관광정보특성, 관광지이미지, 관광행동의도 간 영향 관계 연구 : 제주특별자치도를 중심으로)

  • Lee, Jong-Hyun;Kim, Woo-Jeong
    • The Journal of the Korea Contents Association
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    • v.22 no.9
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    • pp.328-338
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    • 2022
  • This study aims to identify the influential relationship between the characteristics of tourism information of the MZ generation's SNS content, tourist destination reputation, and intentions of traveling behavior with a focus on Jeju Province. To achieve the purpose of this research, this study was conducted on 270 tourists who had recently traveled to Jeju Island after being exposed to characteristic tourism information on SNS within the last year among the MZ generation through a commissioned survey company. A total of 270 results were collected and used for empirical analysis. The results of the research are as follows. First, it was found that the reliability, usefulness, timeliness, and interactivity factors of SNS tourism information had a significantly positive (+) effect on the reputation of the tourist destination. Second, it was found that the reliability, usefulness, timeliness, and interactivity factors of SNS tourism information had a significantly positive (+) effect on the intentions of traveling behavior. Third, it was found that the tourist destination reputation has a positive (+) effect on the intentions of traveling behavior. This study discussed the future tourist destination reputation formation and future behavioral decision process of the MZ generation tourists who are constantly seeking tourist destinations. In addition, the theoretical implications presented in this study were discussed.

Effect of SNS Characteristics on Consumer Satisfaction and Purchase Intention of Agri-food Contents (SNS 특성이 농식품 콘텐츠의 소비자만족과 구매의도에 미치는 영향)

  • Shin, Mi-Hae;Oh, Sang-Heon;Hwang, Dae-Yong;Seo, Su-Seok;Kim, Young-Chul
    • The Journal of the Korea Contents Association
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    • v.12 no.11
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    • pp.358-367
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    • 2012
  • Recently, The development of information and communication technologies is having a very strong effect on the agri-food industry. Especially, agri-food content utilizing social network services such as Facebook and Twitter led to direct communication with consumers stirred into a new distribution channel. The purpose of this paper is to provide way to successful utilization of agri-food contents and improvement of purchase intention. The results of analyzing the relation between the three characteristics of SNS-social presence, conversation and interaction frequency-, consumer satisfaction and purchase intention are summarized as follows. First, characteristics of SNS of social presence and conversation have a positive effect on consumer satisfaction. Second, the interaction frequency does not have positive effect on consumer satisfaction. Finally, the consumer satisfaction has a positive effect on purchase intention.

Improved Feature Extraction Method for the Contents Polluter Detection in Social Networking Service (SNS에서 콘텐츠 오염자 탐지를 위한 개선된 특징 추출 방법)

  • Han, Jin Seop;Park, Byung Joon
    • Journal of the Institute of Electronics and Information Engineers
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    • v.52 no.11
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    • pp.47-54
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    • 2015
  • The number of users of SNS such as Twitter and Facebook increases due to the development of internet and the spread of supply of mobile devices such as smart phone. Moreover, there are also an increasing number of content pollution problems that pollute SNS by posting a product advertisement, defamatory comment and adult contents, and so on. This paper proposes an improved method of extracting the feature of content polluter for detecting a content polluter in SNS. In particular, this paper presents a method of extracting the feature of content polluter on the basis of incremental approach that considers only increment in data, not batch processing system of entire data in order to efficiently extract the feature value of new user data at the stage of predicting and classifying a content polluter. And it comparatively assesses whether the proposed method maintains classification accuracy and improves time efficiency in comparison with batch processing method through experiment.

A Study on the Gamification of SNS Challenge Contents (SNS 챌린지 콘텐츠의 게이미피케이션 연구)

  • Oh, Yoon-Ji;Lee, Jin
    • The Journal of the Korea Contents Association
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    • v.22 no.1
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    • pp.1-9
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    • 2022
  • The purpose of this study is to comprehensively consider the challenge contents enjoyed based on SNS through the concept of Gamification and MDA framework. Regardless of the top-down and bottom-up divisions, in common, the participants show an active figure leading the creation and enjoyment of contents. As a result of analyzing the challenge contents using the MDA framework, the mechanics of 'relative level', 'challenge with expressive purpose', and 'Paidia rules' were found. This leads to the dynamics of participants who express an inner sense of achievement such as 'selection and competition for better expression' and 'selflessness and superiority', creating an environment where they can continuously participate in the challenge contents. Lastly, looking at the aesthetics of the challenge contents, it can be seen that participants are actively forming a play culture that leads the creation and enjoyment of contents. This phenomenon has resulted in breaking down the hegemony of content creation and distribution, which was the responsibility of society in the field of information transmission and commercial advertising.