• Journal of Digital Convergence
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• v.12 no.1
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• pp.273-280
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• 2014

This study deals with the digital policy proposal through the study about the relation of the sustainable use and the addiction to social media such as facebook. Researcher tried to figure out the antecedents and consequence factors about the service addiction recognized by the social media users and to obtain the measures for the sustainable use of service and the implications for the prevention of addiction. Research results showed that 1) the individual innovation had an effect on the service satisfaction, the addiction, and the sustainable use, 2) the service satisfaction influenced on the addiction and the sustainable use, 3) the perceived service addiction had a reverse effect on the sustainable use. This is described that user's addiction recognition is the obstacle of sustainable growth in service. The proposed policy of this research is summarized as the following two. 1) When the users act the addictive using behavior, service provider has to pay attention to user's withdrawal from the service because of their addiction. 2) The government should offer healing facilities, service etc. for the addicted users and the prevention of the service addiction when they recognized their discomfort.

• The Research Journal of the Costume Culture
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• v.28 no.4
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• pp.446-462
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• 2020

The objectives of this study are to explore the information source, assessment, and preferred styles of 3D virtual influencers(VI), to investigate the expected impact of advertisements with 3D VIs on brands, and to explore ways of expanding the use of 3D VIs. In-depth interviews with 40 males and females in their 20s and 30s were conducted and qualitative data were analyzed. The study results are summarized as follows. First, the information source of the 3D VI was SNS, acquaintances, and broadcasting. Second, 3D VIs were considered positively due to their attractive appearance, wide utilization, innovative use, freshness, separation from private identity, and time and cost savings, while considered negatively due to their unrealistic appearance and antipathy against replacing a person's role. Third, the preferred appearance styles of the 3D VI differed according to the level of virtuality although the majority of interviewees preferred similar looks to real people with low virtuality. Fourth, diverse image qualities such as innovative, differentiated, trendy, high-value, professional, and future-oriented were considered as transferred to the brand advertised by 3D VIs. Fifth, advertisements with 3D VIs may help build positive perceptions of advertised brands that may lead to purchase behaviors for some consumers. Lastly, to expand the use of 3D VIs, the specific advantages of virtual models should be maximized with consideration of how to implement a variety of body types and images of models. Findings present an important foundation to generate strategies to better apply 3D VIs to the fashion market.

• Journal of the Korea Convergence Society
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• v.9 no.10
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• pp.599-607
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• 2018

The purpose of this study was to identify the influence of job esteem and empathy on customer orientation of college nursing students in the convergence society. The participants were 213 college nursing students, data were collected between July to August, 2018. Data were analyzed using t-test, ANONA, Pearson Correlation, Multiple regression. The factors influencing customer orientation were empathy, job esteem, communication with patients, and perception of customer orientation. These factors explained 32.0% of variance in customer orientation. Therefore, in order to improve the customer orientation of nursing students, education courses and intervention for improving cognitive empathy and finding ways to improve job esteem are needed.

• The Journal of the Korea Contents Association
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• v.19 no.2
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• pp.438-449
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• 2019

This study explored the perception of internet media credibility and influencing factors among college students who are routine users of internet-based media. Media literacy competences are of primary interest among others in that users' media literacy such as information evaluation, critical understanding of media, and information sharing are assumed to be related to media credibility. The results of analysis revealed critical understanding ability to be statistically significant and consistently influencing factor. Users with more critical view on media ownership, represented reality, commercial intention of media seemed less likely to trust internet media. Whereas media use motive for information was found to be a strong predicting factor, motive for pleasure showed no relationship with credibility. Based on the findings, suggestions for new research and limitations of the study were discussed.

• The Journal of the Korea Contents Association
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• v.21 no.5
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• pp.11-21
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• 2021

The purpose of this study is to explore and analyze how the Covid-19 pandemic has affected the reporting practices and news production of the reporters working with Korean media over the past one year. To this end, this study has conducted in-depth interviews with reporters working with daily newspapers, news agencies, and broadcasting companies. The analysis of the interviews resulted in the following generalizations. The reporters are working at home, which was never experienced before the Covid-19 pandemic, and they have difficulties in covering their reporting beats because they have little or no access to contact points. The reporters rely heavily on indirect coverage and online briefings via phones or SNS because they have difficulties in meeting news sources in person. As a result, the diversity of news contents and the media's on-site monitoring functions has been severely weakened. In addition, the reporters have no chances to both exchange ideas with fellow reporters and to transfer the know-how of collecting news items to their juniors. This paper has also discussed the disruption of practices that the ongoing Covid-19 has brought to the media ecosystem from a variety of perspectives.

• The Journal of the Korea Contents Association
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• v.22 no.3
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• pp.121-133
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• 2022

The main purpose of this paper is to examine the efficacy and future potential of a newly-emerging concept of a metaverse in online education environment. In order to achieve this goal, this paper showcases various scenes that happened in the metaverse classes using the ifland app. Through an in-depth analysis of theoretical grounds and preliminary survey findings of 32 university students, this study suggests that as students in a metaverse space are engaged in the interactive learning process and environment with an avatar that projects oneself, it can be an effective educational platform coming from the benefits of gamification and edutainment. In addition, a metaverse space provides existential encounters and hands-on experiences, which in turn increases the level of 3D learning immersion. It may overcome the shortcomings of online live streaming platforms such as Zoom or Webex that provide 2D experiences. Based on the findings, this paper further suggests a blueprint for online education suitable for the transition to a digital society.

• Journal of radiological science and technology
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• v.46 no.5
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• pp.435-444
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• 2023

The purpose of this study was to analyze the factors that demographic factors, radiation knowledge level, and radiation awareness could be affecting the benefits of radiation. From July 2022 to July 2023, after receiving consent to participate by using the link of Naver through Social Network Service (SNS) for the general public, 312 people were surveyed by self-registration method without collecting personal information. The questionnaire consisted of a total of 25 questions following demographic factors (5 questions including age group by life cycle, sex, monthly household income, residence), radiation knowledge level (8 questions including basic physical, biological effects, radiation protection technology), radiation awareness (12 questions including risk, management, benefit). Independent sample T-test and ANOVA tests were performed for significant differences in the average radiation awareness between variables, and hierarchical regression was performed to identify influencing factors on radiation benefits. As a result, the benefit of radiation was significantly high among the radiation awareness, but the awareness of the danger of radiation was insufficient to the level of recognizing it as safe. Men had significantly higher awareness of radiation management and benefits than women, and the awareness of radiation management was significantly higher in the middle class with a monthly household income of 4.31 million won or more. The higher the knowledge level of radiation, the higher the awareness of the benefits of radiation. The factors that had a positive effect on radiation benefits were the high level of radiation knowledge and awareness of radiation management.

• Journal of Information Technology Services
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• v.19 no.1
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• pp.55-69
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• 2020

The Internet cyber space has become more important as it enters the intelligent information society of the 4th Industrial Revolution beyond the information age through the development of ICT, the expansion of personalized services through mobile and SNS, the development of IoT, big data, and artificial intelligence. The Internet has formed a new paradigm in human civilization, but it has focused only on the efficiency of its functions. Therefore, various side effects such as information divide, cyber terrorism, cyber violence, hacking, and personal information leakage are emerging. In this situation, facing the intelligent information society can lead to an uncontrollable chaos. Therefore, this study classifies the cyber dysfunction of intelligent information society and analyzes social cognition, suggests cyber dysfunction standard of intelligent information society, and examines the seriousness of dysfunction, and suggests technical research directions for future technologies and services. The dysfunctional classification of the intelligent information society was classified into five areas of cyber crime and terrorism, infringement of rights, intelligent information usage culture, intelligent information reliability, and social problems by FGI methodology. Based on the classification, the social perception of current and future cyber dysfunction severity was surveyed and it showed female is more sensitive than male about the dysfunction. A GAP analysis confirmed social awareness that the future society would be more serious about AI and cyber crime

• Proceedings of the Korean Information Science Society Conference
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• 2012.06d
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• pp.106-108
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• 2012

스마트TV는 스마트폰과 달리 가족이 사용하는 디바이스로 인식되고 있다. 그러나 스마트TV도 SNS(Social Networking Service), 웹 서비스 등 가족인 아닌 개인 단위로 사용하는 앱(application)뿐만 아니라 각 개인마다 선호하는 게임을 포함한 앱(application), VOD 리스트, TV 채널 등이 다르다고 볼 수 있다. 그리하여 스마트TV에서도 개인 맞춤형 사용자 인터페이스가 필요하다. 이에 따라 본 논문에서는 스마트TV 환경에서 기존 윈도우 로그인 시스템처럼 개인만의 맞춤형 사용자 인터페이스를 제시한다. 그리하여 각각의 사용자들은 개인만의 환경에서 앱(application)을 실행하거나 TV를 볼 수 있다. 기존 연구되고 있는 채널 네비게이션 기법을 토대로 VOD list, 게임을 포함한 앱(App)을 개인 맞춤형 인터페이스로 보다 편리하게 사용할 수 있는 방법도 제시한다. 채널 네비게이션은 로그인한 각 자신만의 환경에서 사용자가 과거에 시청한 TV 채널을 조사하여 많이 시청한 TV 채널을 보여 주게 한다. 그리하여 보다 자신이 선호하는 채널을 쉽게 시청할 수 있다. 이와 더불어 VOD 리스트와 게임을 포함한 앱(application)을 과거에 시청하거나 사용했던 패턴을 분석하고 선호하는 VOD 리스트와 앱(application)을 예측하여 보여주어 개인의 맞춤형 인터페이스에서 보다 빠르게 접근이 가능하며 편리하게 사용할 수 있다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2016.11a
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• pp.134-136
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• 2016

최근 TV시청은 다양한 매체를 통해서 이루어지고 있으며, 특히 스마트폰을 통한 시청률이 늘고 있는 상황이다. 광고시장에서도 TV시청 중에 스마트기기를 함께 이용하는 멀티태스킹 사용자가 급증하고 있으며 특히 10~30대의 사용이 적극적이다. TV시청 중 스마트 기기의 사용분야는 메신저, 정보검색, SNS 순이며 스마트 기기사용 내용 중 69%는 시청하던 TV 시청과 관련된 것이었다. 이 중에 75%는 TV에 등장한 제품, 브랜드, 장소에 관한 것이다[1]. TV를 시청하는 상황에 스마트기기의 소셜 활동의 문자를 분석하는 것은 사용자 의도를 파악할 수 있는 의미가 있으며, 시청자의 현재 위치를 파악함으로써 시청자의 의도에 반영되는 상황을 파악할 수 있다. T-Commerce 구매 의도는 사용자의 현재 상황에 대한 순간 의도를 파악하는것이 중요하며, 이와 같은 구매의도를 파악하기 위해서 본 연구에서는 GPS와, Wi-Fi 기반 Fingerprinting 측위기법을 사용하여 특별한 도구나 장비의 설치 없이 현재위치와 멀티태스킹 데이터를 분석하여 구매의도를 파악한다. T-Commerce 소비환경 패턴이 바뀜에 따라, 다양한 소비 환경 데이터 분석은 효율적인 광고 제공과 만족도를 높일 것으로 기대된다.