• Proceedings of the Korean Society of Computer Information Conference
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• 2014.01a
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• pp.207-208
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• 2014

본 논문에서는 문헌연구를 바탕으로 SNS가 갖추어야 하는 바람직한 요인으로서 시스템특성, 서비스특성, 정보특성, 감성특성을 도출하는 동시에 이러한 SNS의 특성과 만족도간에 어떠한 관련성이 있는가를 실증적으로 파악하고자 했다. 또한, 이러한 SNS의 특성과 만족도간의 관련성이 응답자의 국가유형에 따라 달라지는가를 분석하고자 하였다. 본 연구의 목적을 달성하기 위하여 한국과 중국의 인터넷 사용자들을 대상으로 설문지 분석을 실시한 결과, SNS의 여러 가지 특성들이 SNS 만족도에 통계적으로 유의한 수준에서 긍정적 영향을 미치고 있음을 알 수 있었다. 또한, SNS의 특성과 만족도간의 관련성이 국가유형에 따라 차이가 존재하고 있음을 확인할 수 있었다.

• The Research Journal of the Costume Culture
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• v.26 no.1
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• pp.82-94
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• 2018

As the number of SNS(Weibo) users in China is growing rapidly, Chinese fashion brands are heavily dependent on SNSs as a fashion marketing communication tool. For this reason, the characteristics of SNS accounts and their influences on SNS users' responses need to be studied. Thus, the present study aimed to investigate the influences of the characteristics of Chinese fashion brands' SNS accounts(Weibo) on the perceived usefulness of and satisfaction with the SNS acount, and brand loyalty. Data were collected via a questionnaire survey of men and women living in Beijing or Shanghai aged from 18 to 49 with experience of SNSs(Weibo). After a pilot survey of 70 subjects, the preliminary questionnaire was revised and then translated into Chinese. The questionnaire translated into Chinese was back-translated into Korean to ensure the translation was correct. The final questionnaire was administered to 600 subjects. Exploratory and confirmatory factor analyses, reliability analysis, and structural equation model analysis were conducted for data analysis. The results of this study were as follows: Five factors were extracted for Weibo characteristics: interaction, information provision, information recency, information reliability, and information playfulness. The information reliability, information playfulness, and interaction of SNS accounts(Weibo) had significant influences on perceived usefulness. The information playfulness, information reliability, and information recency showed significant influences on satisfaction. The perceived usefulness exerted significant influences on satisfaction and brand loyalty. The satisfaction also had statistically significant influences on brand loyalty.

• Journal of Digital Convergence
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• v.10 no.8
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• pp.135-148
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• 2012

This work is intended to investigate how the factors of enterprise mobile SNS affect user satisfaction and continuous use intention through technology acceptance model proposed by Davis. To achieve the purpose, this researcher explored Information Systems Success model proposed by DeLone & McLean, Technology Acceptance Model proposed by Davis, and Model after Acceptance, and on the basis of the investigation, performed a study. For the data of this work, 9 enterprises, each of which has more than 100 employees and is located in Seoul, were chosen, and a questionnaire survey was conducted on their 276 employees who experienced enterprise mobile SNS. As a data collection tool, a structured self-administered questionnaire was used. For data analysis, SPSS 18.0 and AMOS 18.0 were used for applying Structural Equation modelling. According to the results of this work, three factors of enterprise mobile SNS-systematic factor (system quality, information quality, and service quality), user factor (personal innovation and personal familiarity), social factor (social effects and social interaction)-affected user satisfaction and continuous use intention through perceived availability, perceived easiness, and perceived enjoyment. Also, it was found that the direction of effects matched a theoretical prediction. And, it was revealed that the decision variables and mediating variables significantly affected user satisfaction and continuous use intention. Theoretical and practical meanings were discussed for the study result, and some suggestions were made for the issues of this work and future studies.

• Journal of Convergence for Information Technology
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• v.12 no.2
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• pp.1-16
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• 2022

Social network service (SNS) using mobile or web is growing rapidly, and the emergence of various platform services is causing innovative changes in social network service (SNS). This study is to identify the target relation factors of social network users and to empirically study the causal relationship of how much these factors affect user satisfaction through pleasure and self-efficacy. To present an effective and efficient development plan in. In order to empirically verify the research model of this study, a survey was conducted with the general public who had experience using social network services (SNS). Path analysis was performed. As a result, it was possible to verify the correlation of the object relational factors on user satisfaction through pleasure and self-efficacy.First, non-excluded had a significant effect on pleasure, but did not significantly affect self-efficacy. Second, stability attachment did not significantly affect both enjoyment and self-efficacy. Third, social ability did not significantly affect both enjoyment and self-efficacy. Fourth, self-centeredness did not have a significant effect on both enjoyment and self-efficacy. Fifth, pleasure had a significant effect on both self-efficacy and user satisfaction. Sixth, self-efficacy had a significant effect on user satisfaction.

• The Journal of the Korea Contents Association
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• v.16 no.12
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• pp.574-590
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• 2016

This research aims to examine the effects of various types of social comparison in SNS on users' life satisfaction. For this, this research posited four types of social comparison including upward contrast, upward identification, downward contrast and downward identification that might affect SNS users' life satisfaction. Several other factors including demographic variables, SNS usage time, offline social capital and social comparison orientation as control variables were taken into account and the moderating effects of social comparison orientation in the relationships between four types of social comparison and users' life satisfaction was also examined. An online survey was employed for collecting data and the date collected were analyzed with hierarchical regression analysis. The results showed that ages and marriage status have influences on SNS users' life satisfaction. It was proven that the degrees to which SNS users participate in family activities and club/group activities in which they are interested have correlations with their life satisfaction. The findings also revealed that only upward contrast and upward identification among four types of social comparison have influences on the life satisfaction and there is the moderating effect of social comparison orientation on the relationship between upward identification and life satisfaction. On the basis of the results, the necessity of new perspectives in understanding social comparison experience in SNS as compared to the existing literature were discussed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.7
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• pp.77-85
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• 2016

The present study evaluated the SNS addiction tendency, mental health, and the student's adjustment to college life to identify the correlations between each of these independent variables on the dependent variable, the adjustment to university life of undergraduate students. Data were collected from 197 subjects in K university of G city, using a self-administered questionnaire. Mental health was negatively correlated with the adaptation to university life. A significant influence of gender and mental health on the adjustment to college life was found in this sample. These findings are expected contribute to understanding and improving the adjustment to college life of undergraduate students. Based on these findings, it will be necessary to improve mental health and multidisciplinary interventions will be needed to support the adjustment to college life in undergraduate students. In addition, these findings would contribute to the development of programs for student's adaptation to college life.

• Journal of the Korea Society of Computer and Information
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• v.19 no.12
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• pp.287-298
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• 2014

This study is to identify how social capital is accumulated and used in SNS space, furthermore, is to examine the impact of structural and relational social capital on SNS user satisfaction, and continuous intention of information sharing. The empirical test showed that social interaction ties have a significant and positive impact on relational social capital(trust in SNS site, trust in SNS user, reciprocity). In addition, it was proven that trust in SNS site played a critical role in satisfying SNS user whereas trust in user and reciprocity was not related to SNS user satisfaction. Finally, trust in SNS site and reciprocity were proven to be key determinants of continuous information sharing intention, whereas trust in user was not related to continuous information sharing intention.

• The Korean Journal of Health Service Management
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• v.8 no.1
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• pp.15-25
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• 2014

This study is to confirm that SNS information characteristics have an effect on choosing hospital care and satisfaction on hospital. This study is conducted with a total of 301 respondents (150 of document investigation and 151 of mobile SNS research) from 16th January 2014 to 29th January. 168 respondents who have experience to collect SNS health information within 6 months recently was selected subject of analysis. In the results, we could confirm the followings. The reliability among SNS information characteristics has effect on convenience that is source of choosing hospital care. The reliability and agreement have effect on the professionalism among source of choosing hospital care. In the influence on having hospital satisfaction, the more reliable and agreeable, the more increasing of hospital satisfaction. In the influence between hospital choice element and hospital satisfaction, the more convenient and service available, the more increasing of hospital satisfaction. In conclusion, it is expecting to contribute SNS managers or marketer of medical institutions to taking out commitment on medical consumer's SNS.

• Asia-Pacific Journal of Business
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• v.9 no.1
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• pp.123-139
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• 2018

As the number of Social Network Service (SNS) users has rapidly grown, SNS has become a core tool of the communications in daily life. SNS has also penetrated a variety of decision makings and communications of employees' life in their organizations. In this study, we tried to identify the relationship between the satisfaction of the horizontal-communications and the organizational effectiveness focusing on the characteristics of SNS usages. We analyzed the survey-data from 225 of Mongolian employees who utilize the organizational SNS in their companies. In doing so, we found the followings. First, the characteristics of SNS usages have positive effects on the satisfaction of the horizontal-communications. Second, the organizational effectiveness is positively influenced by the satisfaction of the horizonta-communications. Third, the relationship between the satisfaction of the horizontal-communications and the organizational effectiveness is moderated by the frequency of SNS usage.

• The Journal of Information Systems
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• v.21 no.3
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• pp.23-44
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• 2012

The first purpose of this paper is to identify factors having an effect on the user satisfaction of the SNS(Social Network Services) users and to examine causal relationships among those factors. The second is to examine how the causal relationships between the factors could be changed in the service types in SNS, which would be divided into web based SNS and mobile SNS. For achieving the purposes, we established the research model and hypotheses based on Information Success and Technology Acceptance Model. The characteristics of the SNS users consist of Individual Innovation and Social Influence while the characteristics of the SNS system consist of Information Quality and System Quality. The hypotheses were verified by analyzing data, which was collected from survey research on users of the SNS, with AMOS 18.0 statistical package. As a result, the first, we observed that more important the SNS users would consider the social relation, more useful they would recognize the function of SNS. The second, we observed that faster and easier the users could obtain hourly information in diversity, more useful they would recognize the function of SNS. The third, we observed that more innovative the mobile SNS users would become, more negative they would consider the usefulness of SNS. The fourth, we observed that more important the web based SNS users would consider the social relation, more negative they would consider the usefulness of SNS.