DOI QR코드

DOI QR Code

The Effects of SNS Information Characteristics on Hospital Selection and Satisfaction Degree

SNS 정보 특성이 병원선택과 만족에 미치는 영향

  • Sagong, Mi (Department of Health Care Administration, Graduate School of Kosin University) ;
  • Jung, Sang-Hwan (Department of Health Care Administration, Graduate School of Kosin University) ;
  • Park, Jung-Sik (Department of Health Care Administration, Graduate School of Kosin University) ;
  • Cho, Kyoung-Won (Department of Health Care Administration, Kosin University)
  • 사공미 (고신대학교 일반대학원 보건과학과) ;
  • 정상환 (고신대학교 일반대학원 보건과학과) ;
  • 박정식 (고신대학교 일반대학원 보건과학과) ;
  • 조경원 (고신대학교 의료경영학과)
  • Received : 2014.02.28
  • Accepted : 2014.03.21
  • Published : 2014.03.30

Abstract

This study is to confirm that SNS information characteristics have an effect on choosing hospital care and satisfaction on hospital. This study is conducted with a total of 301 respondents (150 of document investigation and 151 of mobile SNS research) from 16th January 2014 to 29th January. 168 respondents who have experience to collect SNS health information within 6 months recently was selected subject of analysis. In the results, we could confirm the followings. The reliability among SNS information characteristics has effect on convenience that is source of choosing hospital care. The reliability and agreement have effect on the professionalism among source of choosing hospital care. In the influence on having hospital satisfaction, the more reliable and agreeable, the more increasing of hospital satisfaction. In the influence between hospital choice element and hospital satisfaction, the more convenient and service available, the more increasing of hospital satisfaction. In conclusion, it is expecting to contribute SNS managers or marketer of medical institutions to taking out commitment on medical consumer's SNS.

Keywords

References

  1. S.Y. Kim(2011), A Study on Medical Consumer's Life style patterns and Online Information Searching Behavior, Ewha Womans University master's thesis, p.2.
  2. M.H. Kim(2008), A Study on Effects of Customer Orientation Factors in Relation to Medical Services on the Values of the Services and Customer Satisfaction, The Korean Journal of Health Service Management, Vol.2(1);1-27.
  3. Y.M. Cha(2009), The Effects of Information Searching Behavior on Consumer Satisfaction and Loyalty doctoral thesis, p.1.
  4. E.G. May(1975), Practical applications of recent retail image research, The Journal of Retailing, Vol.50(4);15-20.
  5. Y.H. Lee(2001), A study on the criteria for selection of medical care facilities by outpatient, The Social Sciences Research Institute of konyang University, The Korean Journal of Social Sciences Research, Vol.5(2);195-210.
  6. D.S. Ku(2011), A study on the Application of Domestic social commerce company with marketing SNS(Social Network Service), Ajou University master's thesis, p.16.
  7. Korea Internet Security Field(2013). 2013 Survey on the Internet Usage, Available at http://www.kisa.or.kr
  8. S.H. Ju(2012), An influence of SNS usage and product involvement on SNS marketing of cosmetics, Chung-Ang University master's thesis, p.2.
  9. J.W. Kim(2013), A study on the Types of Hospital Information through Facebook and Intent to Use Information Thereof, Jeonbuk University master's thesis, p.2.
  10. H&HN(2014), Social Media : What your Hospitals Should Know, Available at http://www.hhnmag.com
  11. http://manhattanresearch.com/News-and-Events /Press-Releases/health-2-0-social-media-on-the-rise
  12. S.W. Lee(2013), Study on the Influence of the Characteristic Factors of SNS Information upon the Intention of Watching and Recommending Movies, Chung-Ang University master's thesis, pp.24-44.
  13. D.Y. Hong(2012), The impact of SNS characteristics on attitudes, purchase intention, and recommending behavior, Yonsei University master's thesis, pp.42-53.
  14. H.J. Lee(2012), A Study on Interaction affecting factor and information sharing and creation intention in Social Network Services, Seoul National University doctoral thesis, pp.108-110.
  15. K.A. Lee(2006), (An) Analysis of Hospital Selection Factors And Patient Satisfaction Improvement, Gachon Medical School master's thesis, pp.44-48.
  16. Y.O. Lee(2005), Selection factors of medical service facility from small urban residents, Sunchon National University master's thesis, p.28.
  17. O.J. Han(2005), The effects of hospital choice factors on the patients' loyalty, Yonsei University master's thesis, pp.14-15.
  18. S.S Oh(2013), A Study on the Effect of SNS Tourist Information towards the Characteristics of Tourist Destination and Satisfaction, Chonnam National University doctoral thesis, pp.52-54.
  19. H.J Lee(2009), The Study on Selection Factors of Ophthalmic Medical Institute and Habits of Information Searching, The Korean Journal of Health Service Management, Vol.3(1);47-58.

Cited by

  1. An Investigation on Consumer Value and Intention toward Social Media: Exploring Information Characteristics of SNS vol.18, pp.4, 2014, https://doi.org/10.17053/jcc.2015.18.4.002
  2. Study on Users’ Responses to Facebook Messages from Dental Clinics vol.22, pp.1, 2018, https://doi.org/10.12972/implantology.20180003
  3. SNS의 사회적자본이 건강정보 활용수준에 미치는 구조적 영향력 vol.14, pp.2, 2014, https://doi.org/10.12811/kshsm.2020.14.2.001