• The Journal of the Korea Contents Association
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• v.22 no.8
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• pp.258-273
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• 2022

This study examines the effect of SNS tourism value (economic, social) and social capital (bonding, bridging) on SNS tourism satisfaction using SNS and the effect of SNS tourism satisfaction on reuse intention. In addition, in the relationship between SNS tourism satisfaction and reuse intention, a future-oriented time perspective variable was applied to investigate the moderating effect. We verified 326 people who had accommodation tourism experience using SNS. SPSS 25.0 and Smart PLS 3.0 were used to analyze reliability and validity. The study results are as follows. First, economic and social values had a positive effect on satisfaction. Second, it was found that bridging social capital had a positive effect on satisfaction, but bonding social capital had no effect. Third, satisfaction was confirmed to have a positive effect on reuse intention. Fourth, in the relationship between satisfaction and reuse intention, the future-oriented time perspective was found to have a significant moderating effect. The overall implications are presented through the research results, and it is expected that these will be used as basic data for the development plan of the tourism industry.

• Journal of Digital Convergence
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• v.14 no.5
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• pp.11-19
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• 2016

SNS users are continuously increasing and SNS is emerging as a major PR channel of government. In particular, SNS can be a useful tool, but also the challenges for risk communication. This study is examined how nuclear regulatory organizations' SNS management and visitors' responses to the facebook pages in Korea and U.S.. Results indicated that both organizations frequently used information-oriented posting. Concerning the types of PR, NSSC tended to mainly use 'Relationship-Management PR', NRC mainly use 'Image PR.' In addition, our analyses on visitors' responses showed that visitors usually in response to participational and visual(ex. video, card news) typed contents. Based on its' results, this study provides practical suggestions for government's future SNS management strategies.

• Journal of the Korea Society of Computer and Information
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• v.20 no.1
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• pp.255-263
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• 2015

In this paper, we suggest a plan to take advantage of the SNS data to proactively identify the information on crime risk factor and to prevent crime. Recently, SNS(Social Network Service) data have been used to build a proactive prevention system in a variety of fields. However, when users are collecting SNS data with simple keyword, the result is contain a large amount of unrelated data. It may possibly accuracy decreases and lead to confusion in the data analysis. So we present a method that can be efficiently extracted by improving the search accuracy through text mining analysis of SNS data.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.38B no.5
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• pp.344-354
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• 2013

In this paper, In order to solve the traffic of the SNS to be executed on smartphone, we propose the design of the SNS integrated gateway server. Also, we capture the payload size in a variety of methods to send the MQTT protocol and QoS level of MQTT protocol for communication between the client and the Gateway. And we present the results and analysis of packet loss and end-to-end delay. By using analysis proposed, we present the results of the integrated SNS Gateway push notification protocol design.

• Journal of Digital Convergence
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• v.10 no.8
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• pp.119-133
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• 2012

Recent rise of social media channel is changing social and economic paradigm and is being used as an effective communication in marketing. The following research analyzes the most employed social marketing tools such as portal advertisement, blogs, and SNS channels to effectively execute social media marketing from performance indicator and ICSI perspective, analyzes each channel's characteristics and results based on Korea distribution companies' case studies and suggests a framework to effectively use each channel. Portal site advertisements are the most effective channel to draw customers with new information and are thus linked to profit by corporations with excessive budget and workforce. Blogs target a specific range of customers providing quality information and knowledge thus improving a corporation's and its product's trustworthiness, spread the word by allowing customers to scrap the information, form social groups and synthesize ideas, events, new contents and social involvement with loyal customers. SNS channels allow customers to get involved in real time information and events, grow through network by the power of customers, react immediately to customers' needs, and execute real-time market and customer reports. Though national corporations currently rely heavily on portal site advertisements, insightful marketing professionals are showing financial results with blog and SNS. In the future, based on a precise understanding of each channel's benefits and expected results, and with a focus on flexibility, timeliness and integrated use of each channel, a portfolio of dynamic marketing as a maximizing strategy could be synthesized.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.5
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• pp.277-294
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• 2020

This study analyzed the effect of internal marketing factors of agricultural enterprises on corporate performance by using SNS as a moderating variable for agricultural enterprises workers. Internal marketing factors were divided into education and training, communication and compensation system, and corporate performance was set as a sub-variable of financial performance and non-financial performance. 349 questionnaires collected from agricultural enterprises workers were used for empirical analysis. The results of the analysis using SPSS v22.0 and Process macro v3.4 showed that first, communication and compensation systems had a significant effect on financial performance and education and training did not have a significant effect on financial performance. Second, communication has a significant effect on non-financial performance, and education and training has a negative effect on non-financial performance., and compensation system had no significant effect on non-financial performance. Third, SNS utilization significantly moderated the relationship between internal marketing factors and financial performance. Fourth, SNS utilization significantly moderated the relationship between internal marketing factors and non-financial aptitude. This study has significance that internal marketing factors that affect general companies are different due to the characteristics of agricultural management organizations, and that internal marketing factors that affect the performance of agricultural management organizations have been discovered. In particular, it was found that communication must be dealt with importantly to expand the performance of agricultural management. As a follow-up study, it is necessary to study the mediating model formed by the discovery of mediators and to study the moderated mediating analysis through the conditional process model in which the mediators are introduced.

• Journal of Digital Convergence
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• v.19 no.3
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• pp.401-414
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• 2021

The purpose of this study was to examine the associations of Korean older adults' use of Social Network Service (SNS) and text messages with frequency of contact with 1) non-coresident adult children, 2) siblings and relatives, or 3) friends, neighbors, and acquaintances. Data were drawn from the 2017 Survey of Living Conditions and Welfare Needs of Korean Older Persons 65+ (N=8,392), and older adults were categorized into 4 groups depending on their familiarity with use of SNS and text messages. Ordinary Least Squares regression models were estimated for analyses. Results revealed that older users of both types of communication media reported frequent exchanges of calls, text messages, etc. with both family and friends. However, using SNS and text messages was consistently related to more face-to-face contact with non-family members. To conclude, older adults' familiarity with communication media could be key to exchanges of emotional and instrumental support with informal social network members and quality of life in the community. Overall, our results highlight the importance of information communication education targeting older adults for continued involvement with their informal social network members.

• Journal of Digital Convergence
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• v.17 no.9
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• pp.1-12
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• 2019

This study explored the factors affecting the acceptance of public recording in SNS post. Using SPSS 21.0 program and AMOS 21.0 program, major results were derived through exploratory factor analysis, confirmatory factor analysis, correlation analysis, and path analysis. The results are as follows: First, the risk of personal information leakage on SNS posting has a significant negative impact on the attitude toward SNS posting. Second, the security of the SNS posting has a significant effect on the attitude toward the SNS posting. Third, the concern about privacy of SNS posting has a significant negative impact on the attitude toward SNS posting. Fourth, the attitude toward SNS posting has a significant effect on the intention to accept the SNS posting. The above results suggest that the SNS post recording should be able to collect opinions of SNS users from a long-term viewpoint.

• Annual Conference of KIPS
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• 2012.04a
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• pp.1040-1042
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• 2012

본 논문에서는 SNS 플랫폼 기반의 버티컬가든 관리시스템을 개발하였다. SNS 플랫폼 기반의 버티컬 가든 관리시스템은 트위트나 페이스 북과 같은 모바일을 지원하는 SNS 플랫폼을 활용하여 재배할 식물(작물)과 사용자가 감성적인 소통을 수행할 수 있도록 하고, 그 소통되는 감성 정보를 이용하여 식물의 생장을 효과적으로 관리할 수 있도록 해준다.

• The Korean Journal of Archival Studies
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• no.64
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• pp.63-92
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• 2020

The SNS post records were not studied by some or essential characteristics of personal records. Until now, Studies on SNS post records have focused on research on technical characteristics, and studies on identity and online space have been rare. This study argued that SNS postings are records that reflect online identity and that SNS postings are meaningful in recreating events related to online and online. This study also suggested the composition of self-history from an epic self-image of events experienced by individuals from their own historical point of view, and argued that SNS post records perform an important role in the process. To this end, the media characteristics of SNS and the way individuals are used were analyzed together.