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http://dx.doi.org/10.14400/JDC.2016.14.5.11

An Analysis on SNS Management and Visitors' response of Nuclear Regulatory Organizations : Focus on the Comparison about facebook page between NSSC and NRC  

Choi, Hyun-Joo (The Graduate School of SungKyunKwan University)
Shim, Eun-Jung (Nuclear Safety and Security Commission)
Publication Information
Journal of Digital Convergence / v.14, no.5, 2016 , pp. 11-19 More about this Journal
Abstract
SNS users are continuously increasing and SNS is emerging as a major PR channel of government. In particular, SNS can be a useful tool, but also the challenges for risk communication. This study is examined how nuclear regulatory organizations' SNS management and visitors' responses to the facebook pages in Korea and U.S.. Results indicated that both organizations frequently used information-oriented posting. Concerning the types of PR, NSSC tended to mainly use 'Relationship-Management PR', NRC mainly use 'Image PR.' In addition, our analyses on visitors' responses showed that visitors usually in response to participational and visual(ex. video, card news) typed contents. Based on its' results, this study provides practical suggestions for government's future SNS management strategies.
Keywords
SNS; government PR; risk communication; regulatory agency; nuclear; SNS strategy;
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Times Cited By KSCI : 11  (Citation Analysis)
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