• Journal of Digital Convergence
• /
• v.14 no.4
• /
• pp.163-171
• /
• 2016

This study derived the policy implications and market strategies by analysis the e-book companies requirements & the CPND value chain structure, in order to revitalize the e-book market in Korea. Specifically, we examined the prospect of e-book market in Korea, current situations of production and distribution, awareness of service utilization and requirements for support policy with targets of 30 companies. As a research, the most needed item for e-book companies is 'PR and marketing support to enter and open the markets'(27%), which is the highest. 'Financial support such as labor costs and business expenses', 'support for retraining personnel to develop the expertise in respective fields' are followed and they account for 22%. Currently, the most effective support item is the external support program(35%) and funding power(30%) is followed. Unlike a paper book market, e-book is turned into a platform business in terms of the value chain. Based on these research content, e-book market activation and corporate competitive strategy was derived as follows : 1)literacy reinforcement about SNS marketing and e-pub3 authoring tool. 2)statistical DB construction of retail sales channels. 3)diversification of the billing system. 4)The quality of the e-book content certification.

• Journal of the HCI Society of Korea
• /
• v.13 no.3
• /
• pp.5-15
• /
• 2018

The biggest characteristic of Social Network Game(SNG) is that games are played through competition and cooperation with the actual acquaintances based on SNS. Even though such competition and challenge spirit have been dealt importantly as preceding factors having influence on the flow in games in the existing game area, it is rare to find researches deeply considering the characteristics of ranking competition between acquaintances in SNG. Moreover, it was not considered that such acquaintances could be the targets of competition and also challenge at the same time in SNG. Therefore, this study examined the achievements(big differences in ranking, small differences in ranking) of the targets for comparison and closeness(strong ties, weak ties) with the targets for comparison as factors having influence on competition and challenge spirit, and also empirically analyzed the influence of such factors and interactions between factors on players' competition and challenge spirit in the ranking competitive society, by analyzing the characteristics of ranking competition between acquaintances in the mobile puzzle, SNG based on SNS through the analysis on the preceding research on the self-evaluation maintenance model of the social comparison theory. In the results, when preferentially exposing competitors with small difference in ranking and also exposing competitors with stronger ties, players' competition is stimulated, so that it can improve their challenge spirit. Such results of this study can be expected to a lot contribute to the actual design work of SNG ranking table contents.

• The Journal of the Convergence on Culture Technology
• /
• v.8 no.4
• /
• pp.11-17
• /
• 2022

Currently, the income and funds of the local economy are flowing out to the metropolitan area, and talented people, the driving force for regional development, also gather in the metropolitan area, and the local economy is facing a serious crisis. Local currency is issued by local governments and is a currency with auxiliary and complementary functions that can be used only within the area concerned. In order to revitalize the local economy, as local governments have focused their attention on the introduction of local currency, studies on the issuance and use of local currency are continuously being conducted. In this study, by using big data from data materials such as portals and SNS, the consumer image of local currency issued in local governments was identified through big data analysis, and based on the research results, the issuance and operation of local currency was conducted. The purpose is to present implications for The results of this study are as follows. First, by inducing local consumption through the policy issuance of local currency, it is showing the effect of increasing the economic income of the region. Second, local governments are exerting efforts to revitalize the economy and establish a virtuous cycle system for the local economy by issuing and distributing local currency. Third, the introduction of blockchain technology shows the stable operation of local currency. With academic significance, it was possible to grasp the changed appearance and effect of local currency through big data analysis and the policy direction of local currency.

• Information Systems Review
• /
• v.21 no.3
• /
• pp.1-26
• /
• 2019

Now we are facing with a possibility of having crimes, which have been only possible offline, in cyber spaces as well.Especially, a recent growth in the use of SNS, promoted by popularization of smart phones, also has led an abrupt increase in cyber crime. It would be important to have a understanding of cyber crime and its characteristics by type as well as factors associated with each type of cyber crime in order to devise appropriate preventive measures against cyber crime. However, most of the previous studies on cyber crimesolely made through literature review or indirect approaches. Therefore, this study has been designed to conduct the interview with actual suspects(criminals) of cyber crime to address factors of cyber crime and to devise specific preventive measures and countermeasures against cyber crime. Especially, among various types of cyber crime, this study aims at addressing the 'trades' and 'financial transaction' of crimes committed using the information and communication network and the 'cyber libel/insult'of crimes committed using unlicensed contents, which have been soared recently and become significant issues. The findings of this study could be beneficial for the society since it has managed to conduct the interview and reveal relationships among major factors of cyber crime. The findings of this study could be used for devising and developing proper preventive and countermeasures against cyber crime, in turn reducing and preventing its damage.

• Cartoon and Animation Studies
• /
• s.33
• /
• pp.597-616
• /
• 2013

Character industry is not only knowledge-based industry chiefly with copyrights but also motive power for creative economy to take a role functionally over the fields of industries because it has industrial characteristic as complement product to promote sale value in manufacturing industry and service industry and increase profit on sales. Since 2003, the national policy related to character has aimed to maximize effect among connected industries, extend its business abroad, enforce copyrights through the improvement of marketing system, develop industrial infrastructure through raising quality of character products. With the result of this policy, the successful cases of connected contents have been crystallized and domestic character industry has stepped up methodically since 2007. It is needed to reset the scales of character industry and industrial stats because there are more know-how of self industry promotion and more related characters through strategy of market departmentalization starting with cartoon, animation, games, novels, movies and musicals. Especially, The Korea government set our target for 'Global Top Five Character Power' since 2009 and has started to carry out to find global star characters, support to establish network among connected industries, diversify promotion channels, and develop licensing business. Particularly, since 2013, There have been prospered the indoor character theme park with time management just like character experimental marketing or Kids cafes using characters, the demand market of digital character focusing on SNS emoticon, and the performance market for character musical consistently. Moreover, The domestic and foreign illegal black markets on off-line have been enlarged, so we need another policy alternative. To prepare for the era of exploding character demand market and diversifying platform, it is needed to set up a solid strategy that is required the elements of policy changes in character industry to vitalize character industry and support new character design and connected contents. the following shows that the elements of policy changes related to the existing policy, the current position of market. Nowadays, the elements of policy changes in domestic character industry are that variety of consumers in the digital character market according to platform diversification, Convergence contents of character goods for the Korean waves, legalization of the illegal black contents market, and controling the tendency of consumers in departmentalized market. This can help find the policy issue entirely deferent with the existing character powers like US, Japan or Europe. In its final analysis, the alternatives are the promotion of models with contract copyrights of domestic and foreign connected contents, the diversification of profit models of platform economy, the additive development of target market related to enlarging the Korean waves, and the strategy of character market for the age-specific tendency according to developing character demand market.

• Journal of the Korea Convergence Society
• /
• v.9 no.8
• /
• pp.135-141
• /
• 2018

The purpose of this study is to analyze the user experience and suggest the necessary improvements, in the blockchain based social platform Steemit. First, I investigated what is the blockchain and the characteristic of social platforms based on blockchain system. The honeycomb model was used to investigate and analyze the Steemit user experience, and the quantitative and qualitative data were analyzed through questionnaires and in-depth interviews. As a result of the research, the voting function, which is core function of the service in use, has high usefulness. Improvements suggestion that the editing tools and the abuse of voting function should be improved. I hope that this study will be used as a basic research material to improve the user experience of blockchain based social platforms.

• The Journal of Information Systems
• /
• v.25 no.2
• /
• pp.131-152
• /
• 2016

Purpose Mobile phones increase the frequency and speed of communication. The most popular mobile application in Korea is KakaoTalk, one of the mobile instant messenger(MIM) services. Although studying mobile services such as SMS, SNS and SNG suggests drawing upon theories in marketing, consumer behavior, psychology to investigate their personal use, research on MIM is scarce. We designed this paper to fill this gap. More specifically, this study is focused on the relationships among consumers psychological variables related to purchase intention to emoticons in context of MIM. Design/methodology/approach Data was obtained from 310 KakaoTalk users in Korea via questionnaire. The data was analyzed by structural equation modeling in order to verify the relationship between variables in the model. Specifically, this study is designed to examine the structural relationships among perceived benefits, perceived risks, trust in messenger service, system quality, trust in platform, and emoticons purchase intention. Findings The findings of this study are as follow. First, perceived benefits and perceived risks had a significant impact on trust in MIM service(e.g. KakaoTalk). Specifically, while perceived benefits had a positive effect on trust in MIM service, perceived risks had a negative effect on trust in MIM service. Second, trust in messenger service also had a positive impact on system quality. Third, trust in messenger service and system quality had a positive effect on trust in platform(e.g. Kakao platform) directly. Lastly, trust in platform had a positive influence on emoticons purchase intention in KakaoTalk messenger.

• Journal of Information Technology Services
• /
• v.16 no.4
• /
• pp.177-195
• /
• 2017

Traditionally, news was consumed only through printed newspapers and broadcasting media, such as radio and television. However, the Internet has enabled people to consume news content online. Since most of online news content has been provided for free, it is not easy for news providers to charge the fixed subscription fee for online news content. Therefore, as an alternative strategy, some online news providers have tried to adopt the Pay-What-You-Want (PWYW) pricing model, which allows users (readers) to pay as much as they want after consuming news content. As this pricing model shows some possibility to grow and replace the unsuccessful monetization strategy of online news content, we therefore examined the comparative importance of seven heuristic attributes (i.e., article evaluation, article share, article comment, article information design, article length, writer SNS, and writer information) affecting readers' voluntary payment behavior through a conjoint analysis with 379 news articles collected from online news Website (i.e., Ohmynews.com) where the PWYW model has been working successfully. This study found that article share and article length are the most important factors which affect online news content users' voluntary payment. Finally, two major and eight minor propositions are suggested based on the findings of the study. This study would suggest guidelines for how to create online news content which induces much more voluntary payment.

• Journal of Digital Convergence
• /
• v.9 no.5
• /
• pp.99-111
• /
• 2011

Nowadays, the rapid progress and worldwide use of smart-media(SNS) has resulted in coming of the smart media convergence age. In practice, however, the effectiveness of smart media convergence society is limited by the difficulties of using it, which include accessibility, waiting for loading, clutter, old information, privacy risks, expensive communication, etc. The conquest of these difficulties must be policy target of broadcasting and telecommunication for high quality of communication life. From this perspective, this paper proposes a new policy of broadcasting and telecommunication based on the dynamic quality of life for the smart media convergence society. This smart convergence policy will not promote only the development and production of smart media contents but also its stable supply and it will secure the accessibility and privacy. In conclusion, this paper reveals that the components of quality of life are important elements of broadcasting and communication policies which will eventually lead to the popular use of smart media and enhance its quality.

• Journal of Digital Convergence
• /
• v.18 no.3
• /
• pp.333-339
• /
• 2020

The lifestyle of the new consumer class of people with diversified social structures and tastes is affecting society as a whole. As of now, emerging lots of complex cultural space with unique sensibility and individuality, this paper is about proposing the branding of a complex cultural space. I selected Sounds Hannam as a cultural complex and conducted in-depth interviews about brand experience and Ethnography. The study found that Sounds Hannam needs sense of hearing and smell because the sensory factors of the Sounds Hannam are concentrated in the visual field, and also, there is a need to create an appropriate communication channel through SNS. The Sounds Hannam had the characteristic factors of sensibility, relaxation and content based on a diversity different from the existing one. Throughout research, it was derived that planning space as a place to inspire people through spatial composition that triggers behavior and creative thinking is the goal of a complex cultural space and at the same time, an effective way to reflect the lifestyle of those in 20s.