• Title/Summary/Keyword: SERVQUAL 모형

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Development of Performance Model for EA Service and AHP Analysis of Quality Items (EA 서비스 성과모형 개발 및 품질항목별 AHP 분석)

  • Shin, Daul;Park, Il-Kyu
    • Journal of Information Technology and Architecture
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    • v.10 no.4
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    • pp.467-478
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    • 2013
  • The necessity of research for EA service and performance is surfacing while nation-level and individual agency level performances utilizing Government-wide EA information. In this study, performance model for EA service has been developed categorizing characteristic elements of EA as service. And weight differences between quality items that constitute performance model have been calculated using AHP analysis method. To achieve the stated, SERVQUAL applied performance model for EA service has been developed working through logical reasoning and a broad range of theoretical studies concerning EA service. Moreover, relative weight differences between quality items that constitute the model have been calculated. The results of weight analysis find that importance differences between quality items in order of significance are as follows: EA administrator > EA information > EA education > EA policy > EA operating system. This study, as the nation's first research to graft the public-sector EA service onto SERVQUAL Model that is capturing remarkable attention, has considerable practical and theoretical implications.

Measuring expectations by SERVQUAL scale in the assessment of nursing service quality (기대수준 측정방법에 따른 간호 서비스의 질 평가;제주 지역의 종합병원들을 중심으로)

  • Kim, Jeong-Hee
    • Journal of Korean Academy of Nursing Administration
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    • v.9 no.2
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    • pp.251-264
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    • 2003
  • Purpose : The expectations are defined as desired expectations in initial SERVQUAL scale(1985, 1988), but in modified SERVQUAL scale(1991), are defined as a feasible ideal point expectations. In assessment of nursing service quality by SERVQUAL scale, the definitions of expectations is important problem. The purpose of this study was to compare the feasible ideal point expectations with the desired expectations in assessment of nursing service quality using SERVQUAL scale. Methods : The subjects were 256 inpatients at 4 general hospitals in Jeju-do(123 for feasible ideal point and 133 for desired). The data were collected by two types of self-reporting questionnaires to measure the feasible ideal point and desired expectations. For data analysis, t-test, multiple regression, and comparative analysis of multiple Rs via Fishers Z transformation. Results : Compared with the SERVQUAL scores, the feasible ideal point expectations better explained the variations of the overall consumer satisfaction($R^2$=O.33) than the desired($R^2$=O.25). Conclusion : The feasible ideal point expectations were more suitable to the assessment of nursing service quality using SERVQUAL scale. It will be need to explore the conceptual definitions of expectations using SERVQUAL scale in different settings. Also, further study needs to be conducted to compare alternative service quality measurement scales.

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The structural relationships among Weblog service quality(wb-SERVQUAL), user satisfaction and loyalty (Weblog 서비스 품질(wb-SERVQUAL)과 사용자 만족도, 충성도에 관한 구조적 관계)

  • Kim, Su-Yeon;Yeo, Sang-Pyo;Hwang, Hyun-Seok
    • Journal of Korea Society of Industrial Information Systems
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    • v.11 no.5
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    • pp.67-77
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    • 2006
  • According to increasing activities in the cyberspace, various on-line services through the Internet have been offered, and many recent studies on the Internet services such as instant messenger, game, and portal site have been performed to evaluate quality of these services. However researches on weblog(blog), a personal online journal for general public consumption, have not been performed much yet. Therefore, we have conducted an empirical study on investigating the structural relationships among weblog service quality, satisfaction and loyalty in this study. After reviewing the related literatures, we have suggested a model for evaluating the service quality of weblog, wb-SERVQUAL(weblog-SERVQUAL), by modifying the conventional SERVQUAL model based on characteristics of weblog. Structural Equation Model(SEM) has been used to analyze the structural relationships among service quality of weblog, user satisfaction and customer loyalty. Managerial implications are also suggested for managing the weblog sites in conclusion.

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A Study on Evaluating Service Quality in Special Libraries (전문도서관의 서비스 품질평가에 관한 연구)

  • 김윤실
    • Journal of the Korean Society for information Management
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    • v.19 no.3
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    • pp.161-188
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    • 2002
  • The rapid change in almost every area of science at the turn of the 21s1 century have also affected libraries and information centers. Whatever the change, from the library users' perspective, the functions provided by the library, is perceived as "service" and the satisfaction of the users can only be measured by the quality of the service. The study adopted the SERVQUAL model and five factors of SERVQUAL. Tangibles, Reliability, Responsiveness, Assurance. and Empathy are used as parameter values. In measuring the parameter variable, both the users' expectations and their perceived service level were measured. The difference between the expectations and the perceived level was used as users' assessment of service quality. According to the results. all but re-investment dependence level among the five SERVQUAL levels, were linked in one way or another.r another.

Service Quality Model for Library and Information Center : Focusing on LibQUAL+ (정보 서비스 품질 평가모형의 적용 : 라이브퀄 플러스를 중심으로)

  • Kim, Yun-Sil
    • Journal of Information Management
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    • v.33 no.3
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    • pp.1-26
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    • 2002
  • The rapid change in almost every area of science at the turn of the 21st century have also affected libraries and information centers. Whatever the change, from the library users' perspective, the functions provided by the library, is perceived as "service" and the satisfaction of the users can only be measured by the quality of the service. The library and information center acting as a service provider aims to establish a framework for improvements in services by focusing on the user's perspective on service quality and classifying the factors that contribute to service quality. This study adopted the LibQUAL+ model, which is derived from SERVQUAL model for measuring quality of service in the field of Service Marketing.

Measuring learner satisfaction in e-learning using SERVQUAL (SERVQUAL을 이용한 이러닝 (e-learning) 학습자의 만족도 평가에 관한 연구)

  • Ku, Hee-Jin;Park, Young-Taek
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2010.04a
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    • pp.235-241
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    • 2010
  • 인터넷을 기반으로 시간과 장소에 구애 없이 학습 가능한 이러닝의 보급이 빠른 속도로 확산되고 있지만 이러닝 교육서비스의 품질을 높이기 위한 체계적인 평가와 개선은 상대적으로 미흡한 실정이다. 본 연구에서는 SERVQUAL모형을 이용하여 S대학에서 개설된 E과목에 대한 이러닝 교육서비스의 품질을 평가하였다. 동일한 E과목을 100% 온라인으로 수강한 학부생 79명, 대학원생 71명을 대상으로 성별, 연령별에 따라 SERVQUAL 조사결과를 비교하였다. 성별에 따른 서비스 격차점수에는 유의한 차가 없었지만, 연령별에 따라서는 서비스 격차 점수에 유의한 차이가 존재하였다. 연력별 차이의 원인으로는 연령이 높은 대학원생들의 경우 대부분이 직장을 가지고 있는 시간제(part-time) 학생들이기 때문에 학습내용의 현업 적용성을 상대적으로 중요하게 고려하기 때문으로 생각된다.

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Strategy development through Quality Assessments of Mobile Banking Service (모바일 뱅킹 서비스 품질 측정을 통한 전략 도출)

  • Yang, Ji-Youn;Yeo, Kyu-Hun
    • Journal of Korea Society of Industrial Information Systems
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    • v.13 no.2
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    • pp.35-46
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    • 2008
  • This research developed a strategy for mobile banking services based on the important factors deduced from quality assessment of mobile banking service that is experiencing rapid growth of user. SERVQUAL model and importance-performance tool were used. First, SERVQUAL model uses the important factors of mobile banking service selected from literature reviews. As a result, four dimensions that affect user satisfaction are found; assurance, customer orientation, tangibility, and reliability. Second, importance-performance analysis is to develop the strategy using the four factors. The final results revealed that assurance dimension had the strongest influence on user satisfaction. Assurance dimension of high expectation and yet low real performance needs immediate improvement. Customer orientation dimension of low expectation and performance should be reconsidered definition of satisfaction. On the other hand, tangibility dimension of higher performance than expectation is simply to maintain current level. Reliability dimension of high expectation and performance is recommended consistent management.

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Service Quality Measurement by Perception of A Day Care Service Users: Based on SERVQUAL Model (주·야간보호서비스 이용자 인지에 의한 서비스품질 측정: SERVQUAL 모형을 중심으로)

  • Lee, Jin Yong
    • 한국노년학
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    • v.31 no.3
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    • pp.691-709
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    • 2011
  • The purpose of this study is to measure the utilization of a day care service and service quality by SERVQUAL model, also to discuss policy implications based on this. The data analysis is conducted with 208 users of a day care service in Deajeon metropolitan city, Chungnam and Chungbuk area. The analysis result is as follows. First, it shows positive definiteness on tangibles, reliability, responsiveness, assurance, empathy in all categories because perceived level is higher than expectations. Perceived level after using the service is more highly rated than expectations before using it by most of seniors who use the service. Second, service quality is examined in accordance with demographic characteristics, but the difference is not statistically significant. Third, examining service quality in terms of characteristics of centers, it shows statistically significant difference in perceived level depending on management type of location, a number of provided programs per week, and the size of a facility and in expectations depending on established institution. Forth, as a result of examining service quality in accordance with characteristics of service users, there is no meaningful difference statistically.

A study on Evaluation and Measures of user-based Service Quality for Libraries (도서관의 이용자중심 서비스 질 평가와 측정에 관한 이론적 고찰)

  • Lee Sang-Bok
    • Journal of the Korean Society for Library and Information Science
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    • v.32 no.3
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    • pp.265-280
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    • 1998
  • The Current measures of library service quality do not adequately capture user's perceptions of service quality for libraries and information centers. The purposes of this study are (1) to develop a user-based concepts to measuring the quality of library service (2) to introduce a user-based service quality model and SERVQUAL instrument from service marketing areas and (3) to assess applicability of this model and instrument to libraries and information centers. The concluding section suggests several considerations for implementation of their applicability and future research.

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A Study on Nonlinear Measurement of Service Quality (비선형성을 고려한 서비스품질 측정 모형에 관한 연구)

  • 서창적;최순재;윤영진
    • Journal of Korean Society for Quality Management
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    • v.29 no.2
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    • pp.1-16
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    • 2001
  • The existing studies on measuring service quality have focused on moderating expectation. But one of real problems of measuring service quality is the assumption that customer's perceived quality is increased linearly by gap(performance-expectation). In this study, we assumed non-linearity of customer's perceived quality. The results of empirical study show that NL-SERVQUAL(suggested model in this paper) is better than SERVQUAL and SERVPERF.

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