• Journal of the Korea Fashion and Costume Design Association
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• v.23 no.4
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• pp.1-17
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• 2021

This study was examined whether the experiential marketing factors proposed by Bernd Schmitt were applicable to the consumer behavior of active seniors. The study was analyzed the influence of SEMs have on value perception of brand and attitude formation as well as the behavioral intentions of active senior consumers and whether this effect differed between the level of commitment. For empirical analysis, frequency analysis, EFA, reliability, CFA, SEM, and multiple-group comparison analysis were performed. The results showed that sense and feel factor did not have a significant influence on the value perception of brand, while think factor had a positive effect on the value perception of brand. Act factor did not affect the value perception of brand; on the other hand, relate factor had a significant effect on the value perception of brand. The result of structural equation modeling also revealed that the value perception of brand had a positive influence on attitude formation and behavioral intentions. The result of multiple-group comparison analysis confirmed that the influence of act factor on value perception of brand differed according to the level of commitment, but the positive influence of act factor on value perception of brand was limited to the high-level of commitment group. As a result of the influence relate factor had on the value perception of brand, differences existed between the two groups, and the low-level of commitment group had a greater influence than the high-level of commitment group. So it will be effective for active senior consumers to form fashion communities and let them participate in to enhance positive consumer behavior toward fashion brands.

• The Journal of the Korea Contents Association
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• v.22 no.3
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• pp.331-342
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• 2022

The business environment of today's small and medium-sized manufacturing enterprises (SMEs) has a tendency to shorten the product life cycle due to the rapid technological change. Therefore, in this study, an empirical study was conducted to understand the influence of CEO type and technological innovation capability on management performance through technological innovation performance as a medium. The subject of the study was a survey focusing on executive level and above of small and medium-sized manufacturing companies in the southeast region, and the research results are as follows. Overall, it was verified that the structural causal relationship between the technological innovation performance and the management performance of the CEO type and technological innovation capability of small and medium-sized manufacturing enterprises is a relationship that has a significant influence with mutual correlation. These results indicate that higher performance can be achieved when technological innovation performance is combined with the effect of technological innovation capability on management performance according to CEO type. In this way, SMEs are trying to present the need for various innovative activities to discover excellent technologies and acquire competence, and to suggest a development direction that requires efforts to improve the technological competitiveness of enterprises.

• Industry Promotion Research
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• v.8 no.1
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• pp.69-82
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• 2023

This study verified the effect of R&D capabilities and resource allocation capabilities on technology commercialization capabilities and the effect of technology commercialization capabilities on product performance. The effect of technology commercialization capability was verified by using commercialization speed, market scope, and technology breadth as variables. A survey was conducted for employees of SMEs companies, and the model and hypotheses of the study were verified using SPSS 25 and Smart PLS 3.0. It was confirmed that R&D capabilities and resource allocation capabilities had a significant effect on technology commercialization capabilities, and technology commercialization capabilities had a significant effect on the company's product performance. Through the results of this study, strengthening a company's R&D capabilities and resource distribution capabilities from a resource-based perspective expands technology commercialization capabilities such as commercialization speed, market scope, and technology breadth, and strengthening technology commercialization capabilities affects product performance of a company. It is meaningful in providing implications for the commercialization performance of companies by revealing the impact.

• Asia-Pacific Journal of Business
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• v.14 no.4
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• pp.387-399
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• 2023

Purpose - The purpose of this study is to review the export support projects in Jeollabuk-do and to provide implications to the policy makers and to the local exporters. Based on this review, the study proposes future measures to enhance the efficiency of the current Jeollabuk-do export support project. Design/methodology/approach - This study reviews export support projects in Jeollabuk-do, d examines program types and utilization status, and subsequently summarizes the key aspects of Jeollabuk-do SMEs' export support projects. Findings - This study suggests that Jeollabuk-do's export support project can become more effective through active development of overseas markets and professional integration of marketing activities, particularly focusing on regionally specialized export products. Additionally, given the crucial roles played by the government, related agencies, and local offices in improving the export capabilities of SMEs in Jeollabuk-do, there is an emphasis on the need for continuous and systematic follow-up management and the establishment of export support projects and services. Research implications or Originality - While small and medium-sized enterprises (SMEs) in Korea account for a significant portion of export activities, their actual export performance and contribution are low. The export competitiveness of SMEs, particularly those located in regions other than Seoul and Gyeonggi Province, is not improving despite various export support projects being promoted. Under the circumstances, this study provide meaningful implications to the policy makers and to the local exporters.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.8
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• pp.3421-3429
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• 2011

This is an exploratory study intended to clarify any mutually influential relationship among the political skills, social network and entrepreneurial performance of SMEs entrepreneurs who are known to have the most important influence upon the business performance. The results of this study show that as entrepreneur's social competence, political skills have significant influence on both social network and entrepreneurial performance, and that only some sub-factors of social network have significant influence on entrepreneurial performance. Especially, it was found that the source of weak ties mediates completely political skills and entrepreneurial performance. The above-mentioned results are meaningful in the light of considering any relationship between the capabilities and performance of SMEs entrepreneurs who have critical influence upon performance creation, and also clarifying concretely the bridging role of entrepreneur's social network between his/her social competence, or political skills and entrepreneurial performance. In addition, it is considered that this study has made a theoretical contribution in the light of introducing a concrete and new antecedent variable of political skills and establishing the role of social network, as well as a practical contribution in the light of presenting the real-world information on development of entrepreneur's competence which corresponds to a preparatory stage for performance creation.

• International Commerce and Information Review
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• v.7 no.3
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• pp.287-300
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• 2005

The globalization of services is closely related to other economic problems facing the world today. These are: 1) the globalization of economic activities, 2) the servicization of economic activities. The world economy is now move interconnected than at any time in its history. Investment decisions, production processes, labor market regulations and even environmental legislation made by one country or company affect other economies, other companies and the lives of individuals. In fact, it is nearly impossible to think of a country that is not connected to the world economy in some form or another and it is no exaggeration to state that globalization is already an unassailable fact. The fabric of our economy and the way we do business are changing. This change is the transformation from a marketplace on goods to one focused on services. That is to say, we live and work in a service-centered, service-sensitive economy. As a result of the globalization an servicization of economic activities, services require the globalization, and services are increasing their international trade, foreign investment, agreements, alliances, mergers and collaboration networks. It is quite obvious that services are affected by globalization ; but raising the question by how much leads us to the paradox of service globalization, services represent 70% of the most advances economies but only account for less than 25% of international trade and almost half of direct investment; mergers and takeovers. These figures create a paradox that can be explained by two reasons. First; the natural(the service relationship) and artificial difficulties(barriers to trade) faced by the service sector that inhibits globalization. Second, the non-inclusion in official statistics of the share of internationalized goods that are due to services, for example intra-firm trade or the service value incorporated into exported goods. If these were taken into account the service trade figures would be extremely different. The first explanation can be subdivided into a number of elements. The OECD identifies six reasons:services cannot be stored; client-supplies interaction requires local presence; most service firms are SEMs; products are highly differentiated; cultural differences are especially important in this field; and, finally, trade barriers and restrictions on local operations exist. However, despite all of this, globalization produces clear advantages to suppliers. Therefore, the objective of this study is to explore the main forms of service globalization and differences between that of goods, and is to identify distinctive aspects of service globalization within the framework of the global economy.

• Journal of Distribution Science
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• v.13 no.12
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• pp.113-131
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• 2015

Purpose - In today's era of globalization, the competitive power of enterprises is growing fiercer, calling for organizations to be able to respond flexibly to survive and maintain predominance in competition. In turn, keen competition exists among enterprises for the systematic management of members' knowledge to secure predominance in such competition. Under such circumstances, SMEs must find and utilize positive causes for change that affect organizational performance. The objective of this study is to analyze the structural relationship between four factors known from prior research-a CEO's positive leadership, members' positive life positions, learning organization activities, and job engagement-and organizational performance. Research design, data, and methodology - To achieve this objective, this study established the following four research problems. First, do CEOs' positive leadership, members' positive life positions, learning organization activities, and job engagement affect organizational performance? Second, do CEOs' positive leadership, members' positive life positions, and learning organization activities affect job engagement? Third, do CEOs' positive leadership and members' positive life positions affect learning organization activities? Fourth, does CEOs' positive leadership affect members' positive life positions. Additionally, to achieve the objective of this study, the research model was selected on the basis of a documentary survey of 787 full-time employees at 100 SMEs, which was used to collect related data. Results - The following conclusions were drawn. First, a CEO's positive leadership directly affects members' positive life positions, learning organization activities, and job engagement. Second, positive leadership only indirectly affects organizational performance. That is, positive leadership has an indirect effect on organizational performance given the parameters of members' positive life positions, learning organization activities, and job engagement. Third, members' positive life positions directly affect learning organization activities and job engagement, but indirectly affect organizational performance with learning organization activities and job engagement as parameters. Fourth, learning organization activities directly affect job engagement and organizational performance. Additionally, learning organization activities indirectly affect organizational performance with job engagement as a parameter. Fifth, job engagement directly affects organizational performance. Conclusions - A CEO's positive leadership and members' positive life positions do not directly affect organizational performance but have a positive effect through learning organization activities and job engagement. In particular, CEOs' positive leadership was proven to be the major factor to affect members' positive life positions, learning organization attitudes, and job engagement, and learning organization activities and job engagement were found to be major factors that directly affect organizational performance. Considering these conclusions, the direct effect of a CEO's positive leadership on organizational performance is not statistically significant but seems to affect members' positive life positions, learning organization activities, and job engagement, which ultimately affects organizational performance. In addition, CEOs' positive leadership is an important factor that enhances the factors with the strongest effect on organizational performance-activities of learning organizations and job engagement.

• Korean Journal of Social Welfare
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• v.56 no.3
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• pp.37-59
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• 2004

Short Michigan Alcoholism Screening Test for Fathers(F-SMAST) and Mothers(M-SMAST) is to measure the presence of an alcohol use disorder in one's father and/or mother. The purpose of this study is to evaluate the Korean version of the F-SMAST and M-SMAST. A total of 241 college students, who resided in Seoul and two other cities, participated in this study. The internal consistency of the Korean version of the F-SMAST and M-SMAST was assessed using alpha coefficient. The alpha coefficient of both the F-SMAST and the M-SMAST was 0.82. Standard Errors of Measurement(SEM) were also computed. SEMs of the F-SMAST and the M-SMAST were quite low. With a cut-off score of 3, the F-SMAST correctly identified 91 percent of respondents who were presumed to be children of alcoholics and correctly identified 81 percent of respondents who were presumed not to be children of alcoholics. Sensitivity and specificity of the M-SMAST with a cut-off score of 1 are 0.33 and 0.81, respectively. Several variables were examined in relation to the F-SMAST and the M-SMAST to examine convergent and discriminant validity. It was found that the F-SMAST and the M-SMAST were significantly correlated with most of convergent variables(average amount of drinking per day, AUDIT, distress) and had not statistically significant relationships with discriminant variables(demographic variables). This study suggests that the Korean version of the F-SMAST and the M-SMAST be repeatedly assessed across different sample in order to confirm the findings of this study.

• Journal of Wetlands Research
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• v.23 no.4
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• pp.277-286
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• 2021

This study compares the long-term hydrological cycles of the Seolmacheon and Cheongmicheon basin by applying the structural equation model (SEM). These two basins are found different especially in their land-use pattern. Both basins have the actual evapotranspiration data measured by the eddy-covariance method as well as the rainfall and runoff data. The length of the data considered in this study is nine years from 2010 to 2018. The structure of the SEM is determined by considering the correlations among the data as well as the general knowledge on the hydrological cycle. As a result, a total of three SEMs are applied sequentially to analyze their fittings. As irony would have it, two basins are found to be similar in the application of one SEM, but different in the application of another. Especially, when considering the feedback process between precipitation and evapotranspiration, two basins are found to be very different. That is, the feedback process between precipitation and evapotranspiration is found to be significant in the Cheongmicheon basin where the portion of agricultural area (i.e., paddy) is more than 40%.

• International Area Studies Review
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• v.13 no.3
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• pp.501-525
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• 2009

Recent increase of academic interest in Born Globals has brought abundant researches, which accounts their causes and states, both in and out of the country. However, postulating that types of companies see the different perception of environment of global markets, and this difference will also bring different effects on enterprise capabilities and performance, this study implemented theoretical inquiry and evidential analysis. Technologically innovative SMEs, main subjects of this study, were categorized into Rapid Globals and Gradual Globals according to their internationalization speed, then followed by a CSA. This analysis has shown, regardless of corporate types, early perception of changes in global market environments, affects, in great amount, on marketing and R&D capabilities as well as performance. However, corporate types also showed difference in early perception of changes, marketing and R&D capabilities as well as performance. This evidential analysis provides enterprises pursuing internationalization in early stage with enforcement in their early perception of changes in global market environments.