• 제목/요약/키워드: SELL-IT

검색결과 312건 처리시간 0.024초

중고시장의 고객만족경영: 셀잇(Sell-it) 사례를 중심으로 (Customer Satisfaction in Secondhand Market : Case Study of SELL-IT)

  • 김영석;전다영;오주선;김나연;전원길;최지은
    • 서비스연구
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    • 제6권3호
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    • pp.123-139
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    • 2016
  • 기업 간의 경쟁이 격화된 상황에서 고객 만족을 향상하는 것은 매우 중요하다. 많은 기업은 각자의 방식을 통해 고객 만족 경영을 실현하려 한다. 본 사례연구에서는 중고거래시장에 초점을 맞추어, 중고거래에서 고객들이 봉착하게 되는 문제점들을 해결하고 고객 만족을 향상하고자 한 셀잇의 고객 만족 경영을 살펴보고자 한다. 셀잇은 기존 중고거래시장의 고질적인 문제점으로 지적되었던 커뮤니케이션 문제나 시스템 문제를 해결하고자 하였으며, 이러한 문제점을 해결함으로써 고객 만족 경영을 실현하고자 하였다. 본 사례연구에서는 이러한 셀잇의 사례를 통해 중고거래시장의 고객 만족을 향상하기 위한 실질적 방안을 제공하고자 한다.

식품기한에 대한 인식 및 앵커링 효과에 대한 연구 (A Study on the Perception and the Anchoring Effect for the Food Period)

  • 양성범
    • 한국유기농업학회지
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    • 제31권1호
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    • pp.63-77
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    • 2023
  • The purpose of this study is to help operate and manage the new food period, use-by-date by investigating consumer perception of various food periods, and change of purchasing and consumption period by food period label. Compared to the purchasing period of sell-by-date, the ratio of the purchasing period also increased as the proposed period of the use-by-date and the best before date increased. The use-by-date should be set at least 15 days to reduce food waste as the consumption period is the same as the sell-by-date. This can be said to have an anchoring effect that changes the purchasing and consumption period of consumers depending on how much the food period is indicated even for the same product. In order to reduce consumer confusion and food waste due to sell-by-date, it is considered to label the sell-by-date and use-by-date or use-by-date and best before date in parallel.

인공지능 머신러닝 기술을 이용한 주식 종목 매수/매도 추천시스템의 분석 및 설계 (Analysis and Design of Stock Item Buy/Sell Recommend System using AI Machine Learning Technology)

  • 조병호
    • 한국인터넷방송통신학회논문지
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    • 제21권4호
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    • pp.103-108
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    • 2021
  • 주식이 오를지 내릴지를 예측하는 것은 주식의 불확실성으로 매우 어렵다. 인공지능 기술을 이용한 주가예측 방법에 대한 연구가 오랫동안 이루어져왔다. 최근에는 증권 회사에도 로봇 어드바이저라는 이름으로 인공지능 기술을 이용한 주식 매수/매도 추천 프로그램이 사용되고 있다. 본 논문에서는 인공지능 머신러닝 기술을 이용한 매수/매도 추천 시스템을 개발하기 위하여 여러 가지 기술적 분석 방법의 결과를 활용하는 이 시스템의 핵심인 엔진을 설계한다. 또한 객체지향 분석 방법을 이용한 요구사항 분석 및 플로우차트, 화면 설계 등을 보여여줌으로써 효과적인 인공지능 머신러닝 기술을 이용한 매수/매도 추천 시스템의 소프트웨어 분석 및 설계 방법을 제시하고자 한다.

e-비즈니스 구현 모델에 관한 연구 : 가구산업 중심으로 (A Study on e-Business Establishment Model : Furniture Industry)

  • 이영민;주상호
    • 한국IT서비스학회지
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    • 제1권1호
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    • pp.67-80
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    • 2002
  • This study aims to explore the ways of reinforcing the competitive edge and substance of company through e-business in furniture industry by presenting the e-business model of furniture industry which faces the opportunity of challenge in the course of industrial restructuring. e-business model can take various types depending on the environment, feature and competitive edge that each company faces. For example, it is general in the fields of manufacturing company to study the model by dividing into Sell Side for sales to the customers, and Buy Side for purchase of raw materials, Integrating both sides. In furniture industry, Sell Side has the feature of giving a priority in the quality and price rather than brand image in the purchase type of consumer. Especially, it shall not be overlooked that majority of furniture is delivered to the consumer indirectly through the construction company. As such, e-business should be promoted in a way to expand the point of contact for consumers, rather than to construct its own point of contact for consumers. The percentage of importation of raw lumber is high and the standardization was insufficient in Buy Side.

셀슈머(Sell-sumer)로 진화한 인플루언서의 새로운 유형과 소셜미디어에서의 세일즈 전략 (Sell-sumer: The New Typology of Influencers and Sales Strategy in Social Media)

  • 신하진;김수림;홍만의;황봄님;양희동
    • 지식경영연구
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    • 제22권4호
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    • pp.217-235
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    • 2021
  • 전 세계 인구의 49%가 소셜미디어 플랫폼을 사용하면서 소셜미디어 내에서의 소통과 콘텐츠 공유가 그 어느때보다 활발해지고 있다. 이러한 환경 속에서 1인미디어 시장이 빠른 속도로 성장하고 여론을 형성하면서 셀슈머(Sell-summer)라는 새로운 트렌드가 등장했다. 본 연구는 인플루언서의 상업적/비상업적 키워드의 주제 집중도와 상업적 포스팅의 비율이 매출에 미치는 영향 분석하여 제품 카테고리별 인플루언서의 새로운 유형을 정의하였다. 이는 소셜미디어 내에서 활동하는 인플루언서가 셀슈머로 변모하며 구사하는 새로운 세일즈 전략에 도움이 될 것으로 희망한다. 본 연구의 방법은 파이썬 환경에서 인플루언서의 상업적/비상업적 포스팅으로 분류하고, 이를 KoNLPy를 이용하여 텍스트 마이닝 한 후 FastText 기반 단어 간의 유사도를 계산하였다. 그 결과, 인플루언서의 상업적 포스팅의 키워드 주제 집중도가 높을수록(narrow) 매출이 높아진다는 것을 확인하였다. 또한, 군집분석을 통해 제품 카테고리별 인플루언서 유형을 4가지로 분류하고 매출에 따른 집단 간의 차이가 유의함을 확인하였다. 즉, 본 연구의 시사점은 소셜미디어에서 활동하는 인플루언서들과 이를 마케팅 도구로 활용하고자 하는 마케터들에게 소셜미디어 세일즈 전략의 실증적인 해법을 제시할 수 있을 것이다.

시스템 트레이딩에서 진입시점과 델타에 따른 스트래들 매도의 성능 분석 (The Profit Analysis of Straddle Sell by Entry-Time and Delta at System Trading)

  • 고영훈;김윤상
    • 디지털산업정보학회논문지
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    • 제6권1호
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    • pp.151-157
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    • 2010
  • This paper proposes the Pyramid strategy which is based on the straddle sell. The Pyamid strategy has multi-entry features with starting date and delta parameters. And It is hedged against a loss by mutual trades and dynamic ripples. This paper analyzes the profit and MDD(maximum draw down) of the Pyramid strategy on system trading. The portfolio tool is used for the experiment which is one of the Multicharts' package. The Multicharts is a good trading system of recent years. For the experiment, three call options and three put options are used at october in 2009. Two parameters are used which are the starting date from first October to twentieth October in 2009 and delta from eight percent to fifty percent. As a result, the profit of composite option is about 3 million won. If the strategy starts before the beginning of option month, investors feel uncomfortable because of a large MDD. If a delta belows 20%, it shows high profit and the ratio of profit and MDD builds up a low value. However a low delta makes frequent trades and results in a loss unless increasing entry levels which mean more amount of investment. This work provides a safer trade system than native option trades. It is important how much levels of multi-entry are acceptable. And an amount of investment with appropriate levels of multi-entry is a subject of a future study.

식품 소비기한에 대한 소비자 인식 및 개선에 대한 연구 (A Study on the Consumers' Perception and the Improvement for the Use-by-Date of Food)

  • 박미성;홍연아;양성범
    • 한국유기농업학회지
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    • 제30권3호
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    • pp.335-350
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    • 2022
  • The purpose of this study is to help operate and manage the new food period system by investigating consumer perception of sell-by-date and use-by-date, and change of purchasing and consumption period by food period label. Although they have opinions that fit the purpose of introducing the system, such as the need to introduce a use by date, extending the food intake period, and reducing food waste, they still lack an accurate understanding of the system, so education or publicity is needed. In addition, no matter what form of use by date is introduced, products with food expiration date are still likely to be returned or discarded. Therefore, it is desirable to adjust the setting criteria or safety factor for each deadline rather than changing the food period labeling method. In order to reduce consumer confusion and food waste, it is judged that the parallel marking of the sell by date and use by date is appropriate.

CISG상의 매수인의 손해경감의무에 관한 고찰 (A Study on the Buyer's Duty to Mitigate Seller's Damages in CISG)

  • 하강헌
    • 무역상무연구
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    • 제66권
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    • pp.1-23
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    • 2015
  • A party who relies on a breach of contract must take such measures as are reasonable in the circumstances to mitigate the loss, including loss of profit, resulting from the breach. Appropriate measures are those aimed at lessing the loss as far as reasonably possible. Such measures will typically be a resale of the goods by the seller or a cover purchase by the buyer. The measures the injured party is expected to take in order to mitigate the loss must be reasonable in the circumstances. Article 77 will be applied to the difference between the amount by which the loss should have been mitigated under Article 77. A reduction of damages is the only remedy available to the party in breach in cases covered by Article 77. If the buyer has received the goods and intends to exercise any right under the contract or this Convention to reject them, he must take such steps to preserve them as are reasonable in the circumstances. If goods dispatched to the buyer have been placed at his disposal at their destination and he exercises the right to reject them, he must take possession of them on behalf of the seller. Article 86(1) requires that the buyer manifest his intention at the moment of receipt of the goods. Article 86(2) envisages that the goods have been dispatched to the buyer and that they have been placed at his disposal at their destination. Article 87 allows him to deposit them in the warehouse of a third person. It is not necessary that the warehouse by public, or that it be a general warehouse for storage. A party who is bound to preserve the goods in accordance with articles 86 may sell them by any appropriate means taking possession of the goods or in taking them back or in paying the price or the cost of preservation. If the goods are subject to rapid deterioration or their preservation world involve unreasonable expense, a party who is bound to preserve the goods must take reasonable measures to sell them. A difference exists between paragraph Article 88 (1) which grants the right to sell, and paragraph (2 )which imposes the duty to take reasonable measures to sell the goods. According to Article 88(2), the party who wishes to sell must give notice to the other party of such intention, to the extent possible.

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게임이론을 이용한 제조업체의 직접마케팅 진입전략 분석 (Game Theoretic Analysis of the Direct Marketing Channel Strategy of a Manufacturer)

  • 이민호;조형래
    • 산업경영시스템학회지
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    • 제32권3호
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    • pp.168-177
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    • 2009
  • The proliferation of the internet and electronic commerce has given the manufacturers the opportunity of direct marketing. This study analyzes the decision of manufacturers regarding whether to sell the products through independent sales company or to sell the products to the consumer directly. To do this, a new demand function is proposed and sub and super games are modeled and analyzed based on the demand function. By analyzing the Nash equilibria, it is shown that the manufacturers' decision of direct or indirect marketing not only depends on the competitiveness between the products but the absolute and relative marketing capabilities of the manufacturers. It is also shown that, in some cases, the manufactures have incentive to rise the competitiveness between the products to maximize the channel profit.

르네상스 수도원 체르토사의 공간 구성에 관한 연구 - 체르토사 디 파비아의 셀 공간을 중심으로 - (A Study on the Space Composition of Renaissance Monastery Certosa - Based on the Cell Space in Certosa di Pavia)

  • 임종엽
    • 한국실내디자인학회논문집
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    • 제34호
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    • pp.106-113
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    • 2002
  • Certosa, a representative Monastic Architecture of Renaissance era, has been well preserved. And it has worked as a symbol of the space form & style revealed by monad, sell, arcade and court, which are characteristic of a monastery. A court is divided into large court and small one, and it connects each units and each sells through the annex with clarifying each space identities. And arcade and pillar is not only to derive a unitary space from entire space, but also to try openness and extension applying a different height in spite of physical closure of style. Especially planned by monad and cell, the routine space of monks, a structure of rational space is a yardstick of moderation and frugality, showing affluent space which occupy essential areas without extra space. And the space appears self-sufficiency, honest poverty, and affluence with order and eternity based on elementary principles of the Cartusio order in composition and plan of the space. Keeping strong linking with entire sells in the monastery, Each sell symbolizes entire sells, and the inverse is the same. And it is the universe advocating eternity and it is also a small city which provides the monks with accurate modules and scales in the very recluse space.