Korean Journal of Organic Agriculture (한국유기농업학회지)

Korean Association of Organic Agriculture (한국유기농업학회)
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A Study on the Perception and the Anchoring Effect for the Food Period

식품기한에 대한 인식 및 앵커링 효과에 대한 연구

  • 양성범 (단국대학교 환경자원경제학과)
  • Received : 2023.01.14
  • Accepted : 2023.02.09
  • Published : 2023.02.28
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Abstract

The purpose of this study is to help operate and manage the new food period, use-by-date by investigating consumer perception of various food periods, and change of purchasing and consumption period by food period label. Compared to the purchasing period of sell-by-date, the ratio of the purchasing period also increased as the proposed period of the use-by-date and the best before date increased. The use-by-date should be set at least 15 days to reduce food waste as the consumption period is the same as the sell-by-date. This can be said to have an anchoring effect that changes the purchasing and consumption period of consumers depending on how much the food period is indicated even for the same product. In order to reduce consumer confusion and food waste due to sell-by-date, it is considered to label the sell-by-date and use-by-date or use-by-date and best before date in parallel.

Keywords

Acknowledgement

본 연구는 2021학년도 단국대학교 대학연구비 지원으로 연구되었음.

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