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A Study on e-Business Establishment Model : Furniture Industry  

Lee, Young-Min (협성대학교 경영정보학과)
Ju, Sang-Ho (협성대학교 경영정보학과)
Publication Information
Journal of Information Technology Services / v.1, no.1, 2002 , pp. 67-80 More about this Journal
Abstract
This study aims to explore the ways of reinforcing the competitive edge and substance of company through e-business in furniture industry by presenting the e-business model of furniture industry which faces the opportunity of challenge in the course of industrial restructuring. e-business model can take various types depending on the environment, feature and competitive edge that each company faces. For example, it is general in the fields of manufacturing company to study the model by dividing into Sell Side for sales to the customers, and Buy Side for purchase of raw materials, Integrating both sides. In furniture industry, Sell Side has the feature of giving a priority in the quality and price rather than brand image in the purchase type of consumer. Especially, it shall not be overlooked that majority of furniture is delivered to the consumer indirectly through the construction company. As such, e-business should be promoted in a way to expand the point of contact for consumers, rather than to construct its own point of contact for consumers. The percentage of importation of raw lumber is high and the standardization was insufficient in Buy Side.
Keywords
e-Business; B2C(Business to Consumer); B2B(Business to Business); Buy Side; Sell Side; e-Marketolace; Standardization;
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