• 한국의류학회지
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• 제33권2호
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• pp.276-287
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• 2009

Apparel professionals need to understand the customer to effectively develop, select, and promote apparel products. Analysis of consumer preferences can help in the creative design process. Therefore the purpose of this study was to identify consumer preference by gender in two segmented group; $20{\sim}34$ aged group and $35{\sim}49$ aged group toward men's apparel consumers, considering target customers and female influences on men's wear purchasing. We used questionnaires that were distributed to 600 males and females aged in their 20s to 40s, using stratified sampling method. Only 547 reliable questionnaires were selected for statistical analysis. Chi-Square and t-test were used to analyze the data, using SPSS program. We obtained the following results: 1. We found that there was a significant association between segmented age group and the preference of men's jacket style. Specially $20{\sim}34$ aged group had a significant association with styles of formal jacket, casual t-shirts, casual pants, but $35{\sim}49$ aged group had formal pants style. Looking at the general percentage, semi-formal jacket, slim fit t shirt, straight casual pants were the most favored styles. 2. Age has an significant effect on the preferences of formal menswear fabric patterns and shirt patterns. The results of t-test showed that there found to be significant by gender in character and check pattern of shirts. 3. In design details, the number of button had not significance by gender, and 2 buttons was th most favored by both age groups. The number of gather at the waist had an significant association in $34{\sim}49$ age group. $20{\sim}34$ age group prefer high waist of pants, while $35{\sim}49$ age group prefer low waist of pants. 4. For on time outfit, formal wear and tie ensemble was the most favored with significant difference by age and gender. Formal wear and no tie ensemble favored by about one third of respondents, and more favored by the younger group. For off time outfit, casual jacket and casual pants ensemble was the most favored.

• 대한가정학회지
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• 제35권1호
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• pp.263-276
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• 1997

The objectives of this study were to examine the differences in brand selection motives according to the domestic and foreign brand selection with shirts and jeans and to disclose the relationships between the brand selection and consumers' charcteristics; like their demographic variables sociability and superiority. Samples were 262 college women in Seoul Korea. The data were analyzed using t-test paired t-test χ2-test and discriminant analysis. The results of the study were the followings. 1. Purchasers of foreign brand were influenced by 'quality' 'wearing of others', 'reputation of brand', 'possibility of credit card use' more than those of domestic while purchasers of domestic brand were influenced by price. 2. Purchasers of foreign brand had more tendency to decide which brand to buy in advance than those of domestic. 3. 6 brand selection motives consumers' income and sociability contributed to discriminating the group of domestic and foreign brand purchase with shirts. The accuracy of the predicting the groups by the 8 variables was 75.95% Consumers high in sociability and income belonged to the group of foreign brand purchase. 4,6 brand selection motives consumers' age and superiority contributed to discriminating the group of domestic and foreign brand purchase with jeans. The accuracy of the predicting the groups by the 8 variables was 72.52% Consumers high in sociability and income belonged to the group of foreign brand purchase. 4. 6 brand selection motives consumer's age and superiority contributed to discriminating the group of domestic and foreign brand purchase with jeans. The accuracy of the predicting the groups by the 8 variables was 72.52% Consumers high in superiority and youngers belonged to the group of foreign brand purchase.

• 한국의류산업학회지
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• 제16권2호
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• pp.301-311
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• 2014

This study finds information about the image and improvements of hiking gear and examines the influence of heat moisture, psychology, tactile sensation, and mobility/pressure related properties on wear comfort. The relationships of the four related properties and personal characteristics (such as sex, age, BMI and sensitivity) were also checked. Questionnaires were distributed to 400 people in their 40s and 50s; subsequently, 260 were used for data analysis. The questionnaires were comprised of questions about the general hiking characteristics, images and improvements in hiking gear, influence of the four properties on wear comfort, and demographic characteristics. Data were analyzed by frequency analysis, correlation analysis, ANOVA, T-test using SPSS 21 IBM for Windows. The results of this study are as follows. It was shown that people in their 40s and 50s usually went hiking two to four hours with friends or family once to three times a month. Jacket had the largest number of wearing frequency, followed by pants, t-shirts, and inner wear. Consumers' images of hiking gear were positive and the demands for improvements in hiking gear were price, unique design, and vivid color. The order of influence of the four properties on wear comfort was heat moisture, mobility/pressure, tactile sensation, and psychology related properties. The four properties of wear comfort were not influenced significantly by consumer sex, age, BMI, and sensibility.

• 복식문화연구
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• 제21권5호
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• pp.684-698
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• 2013

Interest and desire for analogue emotion increased with the dazzling development of digital technology. Especially, as analogue emotion got grafted in the design field, analysis through various expression media is being done. This study seeks to propose design of t-shirt using unique advantage of Hangeul calligraphy that can satisfy the modern flow and pattern design's various expressions. Calligraphy is being used in various fields such as advert, package, logo, movie poster, signboard, graphic design, calligraphy and abstract painting. Formative yet effective in readability and conveying meaning as it's expressed in letters, calligraphy is a field of attention with its contribution in extending the new design area. As a method of the study, altogether 8 pieces of t-shirts were proposed through related preceding research, literary research, co-work with calligraphy author, computer graphic program, and heat transfer. As such, the t-shirt designs which were created by suggesting various design and using traditional materials like calligraphy, can be used as novel and sensual factor, where one can get a glimpse at the potential of development as traditional fashion product.

• 한국의류산업학회지
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• 제14권3호
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• pp.347-362
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• 2012

The analysis results of the characteristics of children's clothes for school girls from the 2006S/S-2010S/S collections reveal that the most frequent type of item composition was 2'PS & 3'PS. T-shirts were the popular kind of item for upper garments and pants for lower garments. The major silhouettes were H and A line. The predominant neckline was U, which was followed by camisole and V. The major collar styles were stand-up and flat. Chromatic colors were used more than achromatic ones and after white the most popular colors were blue, pink, red, black, navy, and green. The dominant color scheme was a two-color or three-color scheme. The percentage of solid and patterned material garments was the highest and the most popular pattern was flowers. The most popular style of garment had no decorative detail that was followed by one-item, two-item, and three-item decoration. The major kinds of decorative detail were frills, pleats, and prints.

• 복식문화연구
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• 제19권5호
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• pp.903-916
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• 2011

The purpose of this study was to analyze the eroticism of the exposed body and clothing style of Chinese foreign students in Korea and to provide basic information required to design and develop a niche market for the Chinese. A Chinese professor translated 52 questions, which formed a preliminary survey given to 30 Chinese students. Following this preliminary survey, some questions were then revised. The surveys were conducted during 3 weeks starting from the 5th of October. Only 289 of 330 questionnaires were selected for statistical analysis. Data were analyzed statistically through Frequency analysis, Chi-square test, T-test, and Regression analyses in SPSS 12.0. The results of this study were as follows. First, we should consider men's breast, back, and neck line in order to develop the design of men's clothes, and the leg and collarbones for women's clothing. Second, it was suggested that we pay attention to the following articles of clothing to expand the erotic market for Chinese women's clothes: mini-skirts, side slit skirts, and tight-skirts for bottoms; blouses or T-shirts with a neckline scooped out deeply for tops; and see-through one-piece dresses with deeply scooped out backs.

• 한국의류학회지
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• 제10권1호
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• pp.69-84
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• 1986

The objective of this Paper was to identify the relationship between the fine arts, pop art and fashion in relation to its qualities, motifs, and techniques of graffiti and collage. The data of this study were collected from fashion magazines such as French Vogue and American Vogue from 1962 through 1970 and Elle from 1980, post cards and reports of costume exhibition in Victoria & Albert museum in London, and newspaper accounts and magazine accounts. The qualities of pop art were characterized as 1) Popular (designed for mass audience), 2) transient (short term solution), 3) expendable (easily forgotten), 4) low cost, 5) mass produced, 6) young (aimed at youth), 7) witty, 8) sexy and erotic, ana 9) big business. Pop art was rooted in urban environment. According to analysis of the data for this paper, these special aspects of that environment reflected on fashion in the 60's. Mary Quant, Zandra Rhodes, Y.S.L., Rudi Gernreich, Paco Rabanne, Pierre Cardin, Andre Courreges in the 60's and Castelbajac and Sprouse in the 80's showed Pop art dresses, mods fashion inspired by pop artists such as Hamilton, Donaldson, Allen Jones, Jasper Jones, Andy Wahol, and Keith Haring. New erotism of fashion was Produced by Y.S.L.'s see-through blouse, Courreges'a hipster pants, and Gernreich's bikinis which revealed the navel and the breast. T-shirts and dresses ornamented with Pop idols' faces, Pop graffitic motifs, and slogans, as a resistant to society, were begun to popular.

• 복식
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• 제55권7호
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• pp.22-37
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• 2005

The purpose of this study is to analyze TV drama clothes that is reflected in domestic TV fashion style. Frist of all, luxiry look is one of drama cloth's signiture look. It takes a imported brand wear and a high price accessories. Especially, the hero and heroine of the drama 'Fine lady' wear imported brand jacket and a accessories as earrings, shoes and bags are in fashion. Also the hero of the drama 'The room of a roofiop's cat' wear Armani shirts and Kenzo suits. Second, nowadays sportive look is one of fashion trend and young people's representative look. The drama 'The room of a rooftop's cat' has define trends when it comes to training wear. And the training wear is a big hit because of drama 'The room of a rooftop's cat' hero and heroine. Third, utility look shows a practical wear and comfortable wear The utility look's items is shirring T-shirt, cargo pants and jeans. In addition to that drama's hero and heroine make a lots of fashion. The hero of drama 'Winter sonata' of hair style and matching muffler is in fashion. Also TV drama's fashion is a potent influence.

• Safety and Health at Work
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• 제13권4호
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• pp.421-428
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• 2022

Background: The exposure to solar ultraviolet radiation is a significant risk factor generally underestimated by outdoor workers and employers. Several studies have pointed out that occupational solar exposure increased eye and skin diseases with a considerable impact on the lives and productivity of affected workers. The main purpose of this study was to evaluate the effectiveness against ultraviolet radiation of some measures recently undertaken for the protection of lifeguards in a coastal area of Tuscany. Methods: Different shading structures (gazebos and beach umbrella) were tested during a sunny summer's day on a sandy beach by means of two radiometers; the UV protection offered by some T-shirts used by lifeguards was also tested in the laboratory with a spectrophotometer. Results: The analysed shading structures strongly reduced the ultraviolet radiation by up to 90%, however a not always negligible diffuse radiation is also present in the shade, requiring further protective measures (T-shirt, sunglasses, sunscreen, etc.); the tested T-shirts showed a very good-excellent protection according to the Australian/New Zealand standard. Conclusion: Results obtained in this study suggest how the adoption and dissemination of good practices, including those tested, could be particularly effective as a primary prevention for lifeguards who are subjected to very high levels of radiation for long periods.

• 한국의류학회지
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• 제28권3_4호
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• pp.422-432
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• 2004

This study investigated underwear consumption behavior of women, who were 20∼59 years old and resided in Incheon during 2002 summer. 372 women completed questionnaires, and data were analyzed using factor analyses, t-test, ANOVA, $\chi$$^2$-analyses. They usually purchased underwear considering comfort and economic factor at a discount store. They wore sleeveless T-shirts, but they didn't wear underpants except panties highly all the year round. Higher rate of them wore pantyhose instead of underpants during autumn, winter and spring. They demanded unstitching of stitches and lengthened sleeves in most of the groups. And older and lowly educated women group wanted widen armhole of upper underwear, and tighten waistband of panties. They generally washed in washing machine using cold water. Besides they added oxygen bleach and softner during wash and final rinse. Older than 20's boil their underwear frequently. The women in a group of boiling commonly answered the looseness of waistband. It is recommended not to boil but to soak with bleach added warm water for improving the whiteness and durability of underwear. For a treatment with higher temperature deprives the elasticity of spandex.