A Study on the Women's Behavior of Underwear Consumption

여성의 내의 소비 행동에 관한 연구

  • 정혜원 (인하대학교 의류디자인학과)
  • Published : 2004.03.01

Abstract

This study investigated underwear consumption behavior of women, who were 20∼59 years old and resided in Incheon during 2002 summer. 372 women completed questionnaires, and data were analyzed using factor analyses, t-test, ANOVA, $\chi$$^2$-analyses. They usually purchased underwear considering comfort and economic factor at a discount store. They wore sleeveless T-shirts, but they didn't wear underpants except panties highly all the year round. Higher rate of them wore pantyhose instead of underpants during autumn, winter and spring. They demanded unstitching of stitches and lengthened sleeves in most of the groups. And older and lowly educated women group wanted widen armhole of upper underwear, and tighten waistband of panties. They generally washed in washing machine using cold water. Besides they added oxygen bleach and softner during wash and final rinse. Older than 20's boil their underwear frequently. The women in a group of boiling commonly answered the looseness of waistband. It is recommended not to boil but to soak with bleach added warm water for improving the whiteness and durability of underwear. For a treatment with higher temperature deprives the elasticity of spandex.

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