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A Study on the Eroticism of the Exposed Body and Clothing Style of Chinese Foreign Students in Korea  

Yu, Ji-Hun (Dept. of Clothing & Textiles, Sangmyung University)
Publication Information
The Research Journal of the Costume Culture / v.19, no.5, 2011 , pp. 903-916 More about this Journal
Abstract
The purpose of this study was to analyze the eroticism of the exposed body and clothing style of Chinese foreign students in Korea and to provide basic information required to design and develop a niche market for the Chinese. A Chinese professor translated 52 questions, which formed a preliminary survey given to 30 Chinese students. Following this preliminary survey, some questions were then revised. The surveys were conducted during 3 weeks starting from the 5th of October. Only 289 of 330 questionnaires were selected for statistical analysis. Data were analyzed statistically through Frequency analysis, Chi-square test, T-test, and Regression analyses in SPSS 12.0. The results of this study were as follows. First, we should consider men's breast, back, and neck line in order to develop the design of men's clothes, and the leg and collarbones for women's clothing. Second, it was suggested that we pay attention to the following articles of clothing to expand the erotic market for Chinese women's clothes: mini-skirts, side slit skirts, and tight-skirts for bottoms; blouses or T-shirts with a neckline scooped out deeply for tops; and see-through one-piece dresses with deeply scooped out backs.
Keywords
eroticism; exposed body; clothing style; Chinese foreign student;
Citations & Related Records
Times Cited By KSCI : 10  (Citation Analysis)
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