• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.11a
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• pp.244-258
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• 2006

Previous studies from marketing domain suggest that the concept of involvement plays an important role in explaining consumers' purchase behavior. Despite its critical role and the explosive growth of e-commerce, there has been little research examining the role of involvement in Internet shopping mall context. With this motivation, this study has two research objectives. First, it introduces and tests a theoretical model in order to better explain consumers' intention to purchase in Internet shopping malt context. The proposed model extends and integrates existing models on purchase intention by incorporating purchase experience, innovativeness, and perceived self-control as consumer factors and perceived risk, information provision, and perceived price as Internet shopping mall factors. Second, this study attempts to shed some lights on how involvement differences may affect consumers' intention to purchase. For this purpose, two factors from involvement theory, involvement type and involvement level, are introduced as moderating factors into the research model. The empirical results partly support the proposed model and identify the moderating effect of involvement differences. Theoretical and practical implications of the study are discussed along with its limitations.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.6
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• pp.27-36
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• 2015

The purpose of this study was to investigate the influence relationships among individual career orientation, preparation of old age, social networks, and the entrepreneurial intention of the potential entrepreneurs. 408 numbers of structured questionnaire were collected from the potential entrepreneurs who live in Seoul through the online Google survey method and offline face to face method. And the collected data was analyzed on frequency analysis, validity analysis, t-test, ANOVA, and regression analysis etc. using the SPSS WIN 21.0 program. The results are as follows. Firstly, innovation, entrepreneurial creativity, and autonomy orientation affect on entrepreneurial intention positively(+), but security orientation has a negative(-) effect on entrepreneurial intention in the influence relationships between individual career orientation and entrepreneurial intention. Secondly, economical and emotional preparation have positive(+) influences on entrepreneurial intention in the influence relationships between individual career orientation and entrepreneurial intention. Thirdly, the sub-variables of social networks, that is, assist and role models exert a positive(+) influence on entrepreneurial intention in the influence relationships between social networks and entrepreneurial intention. Fourthly, social networks plays a moderating role only on the relationship between security orientation and entrepreneurial intention in the analysis about the moderating effects of social networks on the influence relationships among individual career orientation, preparation of old age, and entrepreneurial intention. Fifth, a social network of relationships to help prepare the old establishment has been found to help regulate effective analysis of whether or not the results of adjustment.

• The Journal of the Korea Contents Association
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• v.11 no.7
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• pp.418-425
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• 2011

The purpose of this study was to examine the emotional intelligence, career commitment, turnover intention for nurses and the mediating effect of career commitment on the relationship between emotional intelligence and turnover intention. Data were collected by questionnaires from 200 nurses in the hospitals from August 1 to August 30, 2010. Data were analyzed by Pearson's correlation coefficient and hierarchial regression procedures. The emotional intelligence and career commitment were significantly negative correlation with turnover intention. The emotional intelligence explained 13.9% of career commitment and 2.1% of turnover intention and career commitment explained 32.1% of turnover intention. And career commitment had a mediating effect on the relationship between emotional intelligence and turnover intention. To decrease turnover intention, nursing managers ought to develop the emotional intelligence and career commitment of nurses, reinforce as a mediating role between emotional intelligence and turnover intention. With the help of information technology.

• Journal of Digital Convergence
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• v.12 no.12
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• pp.427-439
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• 2014

This study analyzed the effects of job stress, job burnout, and social support on turnover intention for beauty salon workers in Busan. First, the younger, the higher levels of emotional labor; the younger, the lower education levels, the shorter career, and the lower position, the higher job stress and the higher job burnout; and the younger, the lower education levels, and the fewer days off, the higher turnover intention. Second, directors, designers and the staff had emotional labor, job stress, job burnout, and social support associated with turnover intention. Third, owners and designers had their turnover intention in general affected by emotional control, role stress, supervisor support, and colleague support and had their workplace-related turnover intention affected by emotional control, role stress, colleague support, and depersonalization, while the staff had their turnover intention in general and workplace-related turnover intention affected by supervisor support, colleague support, and depersonalization and had their job-related turnover intention affected by supervisor support.

• Journal of the Korea Society of Computer and Information
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• v.24 no.7
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• pp.53-60
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• 2019

With the gradual in-depth use of social elements, music social networking has attracted more and more attention and discussion in the industry. Therefore, starting from the user experience theory and purchase intention theory, this paper explores the mechanism of user social experience and purchase intention in mobile music applications, and adds the mediating role of brand attachment on the basis of literature research. Based on previous studies on user experience measurement of social network and evaluation report of mobile music applications in the industry, and combined with in-depth interviews of users, whether the user experience of mobile music applications, which pays more and more attention to social elements, has an impact on purchase intention or not? What specific social experience can help form purchase intention? Are mediating variables at work? In practice, a total of 398 formal questionnaires were collected to obtain first-hand data. Later, reliability analysis, factor analysis and structural equation model test were carried out successively to verify the hypothesis. According to the results of empirical research, firstly, content experience, atmosphere experience and interactive experience in users' social experience of mobile music applications have a significant impact on brand attachment, secondly, atmosphere experience has a significant impact on purchase intention, and thirdly, brand attachment has a significant impact on users' purchase intention. Fourthly, brand attachment plays an intermediary role in the relationship between users' atmosphere experience and content experience and purchase intention. Based on the above research conclusions, the author puts forward corresponding marketing strategy Suggestions, which have certain guiding significance for mobile music applications to improve users' purchase intention, and have certain reference significance for the development of mobile music applications and the expansion of business model.

• The Journal of the Korea Contents Association
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• v.17 no.3
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• pp.199-211
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• 2017

The notable findings are as follow: First, men show higher level of perceiving open marriage, sex-role, acceptance of extra-marital relationship and intention of extra-marital sex than that of women. Second, the effects of men's perception of sex-role and open marriage, and the acceptance of extra-marital relationship have direct effects on their intention of extra-marital sex. The acceptance of extra-marital relationship shows the mediation effect on the path between that of open marriage and extra-marital sex among men. However, men's perception of sex-role does not affect the acceptance of extra-marital relationship. Lastly, women's perception of sex-role and open marriage, and the acceptance of extra-marital relationship directly influence the intention of extra-marital sex each, including the mediating effect of accepting extra-marital relationship between that of open marriage and extra-marital sex which are similar to the men's trend. Women's perception of sex-role show the direct effect on the acceptance of extra-marital relationship unlike man's trend. Therefore, the fact demonstrates that the effect of perceiving of sex-role on the intention of extra-marital sex is different according to gender. Some practical and political implications are discussed based on the study's findings.

• The Journal of the Korea Contents Association
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• v.12 no.6
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• pp.191-200
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• 2012

The purpose of this study is to look into the influence of job stress and role conflict of emotional labors on the intention of job turnover of them and to look into the effect of adjusting ego-resilience in their relation. To do this, 60 child care facilities in Seoul and Gyeonggi-do were selected and survey research was conducted for the object of total 248 child care teachers who are emotional labors. With collected materials, SPSS 17.0, AMOS program was used to verify research problems. The results of the research : First, the job stress of emotional labors appeared to be a main factor which has influence on the intention of job turnover of emotional labors. Second, the role stress and ambiguity appeared to be a main factor which has influence on the intention of job turnover. Lastly, in the relation which job stress and role conflict has influence on the intention of job turnover, ego-resilience appeared to have the effect of adjustment.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.5
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• pp.2962-2970
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• 2014

This study was conducted to investigate of gender-role identity, gender stereotype, job satisfaction and turnover intention in male nurses. The data were obtained from 86 male nurses with from August to December 2012.The data were analyzed by SPSS/WIN 18.0 program. The results showed that gender-role identity types were androgyny(33.7%), Undifferentiated(30.2%), feminity(19.8%) and masculinity(16.3%). Androgyny style was appeared that higher job satisfaction(${\chi}^2$=12.80 p= .005) than other. There were statistically significant correlation between gender stereotype and turnover intention(r=.22, p=.044), job satisfaction and intention(r=-.36, p<.001). It is needed to improve their job satisfaction about that low gender-role identity type of male nurses and reduce employee turnover in the field of nursing.

• Journal of Families and Better Life
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• v.34 no.4
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• pp.21-35
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• 2016

The purpose of this study was to investigate the effects of family values and expectations for social support on marriage intention among male and female college students. This study involved 427 male and female college students attending colleges located in Seoul. The results are as follows: First, college students in this study tended to have relatively traditional family values in sub-scales including value of children, value of marriage and gender role attitude. Moreover, college students were found to have relatively high expectations toward social support and marriage intention. Second, male students had a higher traditional tendency for all sub-scales of family values including value of children, value of marriage and gender role attitude compared to female students. In addition, they tended to have higher expectations on social support and marriage intention than female students. Third, a greater intention to marry was seen in male students having more traditional values of children and a higher expectation toward future income. The value of children was found to be the most influential factor on marriage intention of male students in the present study. On the contrary, marriage intention was higher in female students the older they were, the greater the expectation of informal support, the lower the expectation of future income, and the more the traditional attitudes toward marriage. Informal support was found to be the most influential factor on marriage intention of female students in the present study.

• The Journal of Industrial Distribution & Business
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• v.10 no.5
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• pp.59-66
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• 2019

Purpose - Many studies show that dissatisfied customers are silent rather than expressing complaints directly to firms. Although silent voices are pervasive in service failure, they have received little attention from researchers. Silence implies a multidimensional nature, not just the opposite of voice. This study focuses on two types of silent students in higher education: acquiescent silence and defensive silence. This study also proposes cognitive trust and affective trust as variables affecting student silence. The objective of this study is to analyse the effects of trust types on student silence and exit intention. Research design, data, and methodology - To test the proposed model, this study conducted a survey with undergraduate students who selected silence in a dissatisfied relationship with a professor. Respondents were asked to respond to the questionnaire, recalling the dissatisfaction at that time. A total of 300 students was surveyed from whom 275 completed questionnaires was obtained. The structural equation model analysis was used for the hypothesis test. Results - First, cognitive trust was negatively related to acquiescent and defensive silence. Second, affective trust was negatively related to acquiescent and defensive silence. Third, cognitive trust was negatively exit intention, but affective trust didn't significantly reduce exit intention. Forth, acquiescent silence was positively related to exit intention, but defensive silence didn't have a significant positive impact on exit intention. Thus, a key result of this analysis was that acquiescent silence enhances exit intention. Conclusions - The findings of the study provide a better understanding of the types of silence, and the role of trust, thus furthering the implication of student reactions to dissatisfaction. In particular, this study is meaningful in that it confirms the value of student silence in the context of complaint management. Acquiescent silence should be more importantly managed because it has stronger negative motive than defensive silence. Acquiescent silence is reduced through various channels(mail, telephone, counseling) that can express complaints. Cognitive trust and affective trust are a essential factors in reducing silence. Also, in explaining exit intention, cognitive trust plays a more important role than affective trust.