• Title/Summary/Keyword: Risk Communication Theory

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The Impact of Crisis Responsibility and Risk Perception on Communication Behavior Intention in SNS: Dual Processing Theory

  • Lee, Eun Mi
    • Asia Marketing Journal
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    • v.19 no.4
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    • pp.1-14
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    • 2018
  • Social networking service(SNS) helps users manage, share and delivery a vast information as a communication tool. When users read crisis news in SNS, they communicate the information with others by considering not only their belief (i.e., cognitive risk perception) but also emotion (i.e., affective risk perception). However, few researches have been interested in the construct of communication behaviors of crisis in SNS. This study aimed to explore the role of risk perception (cognitive and affective risk perception) between crisis responsibility and communication behavior through dual processing theory. As a result of the empirical analysis, crisis responsibility had a positive effect on cognitive risk perception and affective risk perception. In addition, cognitive risk perception had no significant effect on communication behavior whereas affective risk perception had influence on communication behavior positively. Thus, our findings may predict that the affective risk perception through crisis responsibility is more potentially important to communication behavior such as sharing information rather than cognitive risk perception. The results give insightful ideas why marketer should reduce perceived emotion caused by risk to strengthen prospective SNS users understanding of communication behavior intention.

Digital Image as Scientific Evidence: A Theoretical Inquiry of the Roles of Digital Technologies in Visualizing Risk (과학적 증거물로서 디지털 이미지: 위험의 시각화에서 디지털 영상기술의 역할과 위치)

  • Kim, Soo-Chul
    • Korean journal of communication and information
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    • v.54
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    • pp.98-117
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    • 2011
  • This paper is a theoretical inquiry of the changing roles of digital technologies in the representation of risk. Critically examining existing perspectives on risk society and risk communication, this paper argues that digital technologies and images in risk communication have been relatively understudied. Having said that, this paper suggests that Actor-network Theory provide useful theoretical tools for current studies on how digital technologies affect contemporary risk communication practices. Furthermore, this paper examines varied recent studies investigating how digital technologies of visualization are at play in risk communication practices. In doing so, this paper demonstrates how digital images and technologies interrupt the processes that scientific evidence is presented and facts are constructed in varied contemporary scientific reasoning. It will focus on the emerging mode of seeing and visual regime made possible by the increased usage of digital image and technologies, which are characterized by networked connection, sensor, computerized algorithm, and increased storage space. Finally this paper will discuss on the implications on future studies on the roles of digital images and technologies in risk communication practices in Korean context.

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Developing the online reviews based recommender models for multi-attributes using deep learning (딥러닝을 이용한 온라인 리뷰 기반 다속성별 추천 모형 개발)

  • Lee, Ryun-Kyoung;Chung, Namho;Hong, Taeho
    • The Journal of Information Systems
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    • v.28 no.1
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    • pp.97-114
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    • 2019
  • Purpose The purpose of this study is to deduct the factors for explaining the economic behavior of an Internet user who provides personal information notwithstanding the concern about an invasion of privacy based on the Information Privacy Calculus Theory and Communication Privacy Management Theory. Design/methodology/approach This study made a design of the research model by integrating the factors deducted from the computation theory of information privacy with the factors deducted from the management theory of communication privacy on the basis of the Dual-Process Theory. Findings According to the empirical analysis result, this study confirmed that the Privacy Concern about forms through the Perceived Privacy Risk derived from the Disposition to value Privacy. In addition, this study confirmed that the behavior of an Internet user involved in personal information offering occurs due to the Perceived Benefits contradicting the Privacy Concern.

A Study on the Internet User's Economic Behavior of Provision of Personal Information: Focused on the Privacy Calculus, CPM Theory (개인정보 제공에 대한 인터넷 사용자의 경제적 행동에 관한 연구: Privacy Calculus, CPM 이론을 중심으로)

  • Kim, Jinsung;Kim, Jongki
    • The Journal of Information Systems
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    • v.26 no.1
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    • pp.93-123
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    • 2017
  • Purpose The purpose of this study is to deduct the factors for explaining the economic behavior of an Internet user who provides personal information notwithstanding the concern about an invasion of privacy based on the Information Privacy Calculus Theory and Communication Privacy Management Theory. Design/methodology/approach This study made a design of the research model by integrating the factors deducted from the computation theory of information privacy with the factors deducted from the management theory of communication privacy on the basis of the Dual-Process Theory. In addition, this study, did empirical analysis of the path difference between groups by dividing Internet users into a group having experience in personal information spill and another group having no experience. Findings According to the empirical analysis result, this study confirmed that the Privacy Concern about forms through the Perceived Privacy Risk derived from the Disposition to value Privacy. In addition, this study confirmed that the behavior of an Internet user involved in personal information offering occurs due to the Perceived Benefits contradicting the Privacy Concern.

Modeling of Public Risk Perception and Risk Communication Research: In A Social-Cognitive Direction

  • Li, Yiwei;Guo, Yu;Ito, Naoya
    • Asian Journal for Public Opinion Research
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    • v.1 no.3
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    • pp.217-231
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    • 2014
  • This study begins with a review of commonly discussed dimensions of public risk perception that may influence public opinion toward risks. Factors that have been revealed by the literature to have substantial impact on risk perception, such as demographic background, trust, and media environment, are also discussed. Meanwhile, we evaluate two well-known research models in the realm of risk analysis: 1) the psychometric paradigm, and 2) the social amplification of risk framework (SARF). Based on a literature review, this study suggests that, besides the psychological and social approach, models of risk perception and risk communication research should shift to a more comprehensive one by considering the interrelations between laypeople and the environment. This study proposes a research model from the perspective of social cognitive theory (SCT) as a potential framework for future studies: 1) in the societal environment, individuals' risk perception and information seeking behavior, which is determined by risk perception will be influenced by trust in regulators and interpersonal trust; 2) in the media environment, individuals' risk perception and information seeking behavior will be influenced by individuals' perceived information characteristics. Knowledge about risk accumulated through information seeking will change risk perception in a longitudinal process.

A Study on Structuring of Information Sharing Platforms Based on Risk Communication Theory (위험커뮤니케이션 이론에 기반을 둔 정보공유 플랫폼 구조화 연구)

  • Yoo, Ji-Yeon;Park, Hyang-Mi
    • Convergence Security Journal
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    • v.19 no.2
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    • pp.59-72
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    • 2019
  • In this day and age physical and cyber boundaries have converged due to the development of new technologies, such as the Internet of Things (IoT) and the Cyber Physical System (CPS). As the relationship between physical system and cyber technology strengthens, more diverse and complex forms of risk emerge. As a result, it is becoming difficult for single organization or government to fully handle this situation alone and cooperation based on information sharing and the strengthening of active defense systems are needed. Shifting to a system in which information suitable for various entities can be shared and automatically responded to is also necessary. Therefore, this study tries to find improvements for the current system of threat information collecting and sharing that can actively and practically maintain cyber defense posture, focusing particularly on the structuring of information sharing platforms. To achieve our objective, we use a risk communication theory from the safety field and propose a new platform by combining an action-oriented security process model.

The Effects of Message Frame and Involvement on Optimistic Bias (위험인식의 낙관적 편견에 대한 프레임과 관여도의 역할)

  • Lee, Min-Young;Lee, Jae-Shin
    • Korean journal of communication and information
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    • v.48
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    • pp.191-210
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    • 2009
  • In this study, we examined the influence of news frame and involvement on risk perception. Based on individuals' optimistic bias in risk judgement and the third-person effect theory, we developed research hypotheses. An experiment was conducted in which 243 undergraduate and graduate students participated. Results indicated that societal level risk judgements were relatively invariant across experimental conditions but personal level risk judgements were influenced by the news frame and individuals' involvement in irradiated food. Based on the results, we provide explanations concerning when and how optimistic bias takes place in each experimental condition.

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Information Behavior in COVID-19 Prevention: Does Anxiety among Indonesian Mothers Have an Effect?

  • Zahara, Nadia;Hidayat, Z.
    • Journal of Information Science Theory and Practice
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    • v.10 no.4
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    • pp.23-37
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    • 2022
  • The pandemic of Coronavirus disease (COVID-19) has contributed more challenges for mothers as the family's primary caregiver in overcoming the widespread infection. Pandemic-related information is essential for mothers to reduce uncertainty as well as to maintain the health of family members during this unprecedented situation. Adopting the framework of the Situational Theory of Problem Solving, this study extends the theory by, first, testing the mediating role of COVID-19 anxiety on mothers' information seeking and information forwarding, referred to as active communication action of problem solving, as well as preventive behavior; and second, by predicting the effect of information seeking on preventive behavior. Referring to an online survey from 371 Indonesian mothers, the findings suggest that in terms of direct effect, only problem recognition was found to have no significant effect on situational motivation. The results suggest that Indonesian mothers perceive COVID-19 as personally relevant so that they are motivated to solve the problem by seeking and forwarding related information. In addition, COVID-19 anxiety was found to play a significant role in predicting information seeking, information forwarding, and preventive behavior. The result of this study is expected to give insights for risk communicators and health professionals in Indonesia in communicating COVID-19, particularly to mothers.

An Empirical Study on Behavior and Psychology Concerning Invoice Disposal in the Context of Courier Services: A Comparative Study on Korea and the U.S.

  • Se Hun Lim
    • Asia pacific journal of information systems
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    • v.28 no.2
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    • pp.133-153
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    • 2018
  • This study investigates responses to privacy concerns by analyzing the psychological and behavioral characteristics related to the disposition toward invoices of courier service users. To this end, we develop a theoretical framework by combining stimulus response theory, communication privacy management theory, the theory of reasoned action, and the theory of planned behavior. Based on the theoretical framework, we analyze the relationships between social influence, privacy propensity, privacy control, privacy risk, privacy concern, invoice disposition intention, and invoice disposition behavior in the context of courier services. To test our hypotheses, we survey courier service users in the U.S. and Korea. Using a structural equation model, we test the relationships among these various factors for the courier service users of the two countries. Results have distinct implications for the psychological and behavioral characteristics concerning the disposal of courier invoices and enable understanding of the characteristics of courier service customers of the two countries.

An Investigation of the Factors that Influence the Compliance to Information Security Policy: From Risk Compensation Theory (정보보안 정책 준수에 영향을 미치는 요인: 위험보상이론 관점에서)

  • Yim, Myung-Seong;Han, Kun Hee
    • Journal of Digital Convergence
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    • v.11 no.10
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    • pp.153-168
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    • 2013
  • Information security has been a major concern in organizations. The longstanding question of how to improve employees security behaviors and reduce human errors remains unanswered and requires further exploration in the information security domain. To do this, we propose a risk compensation theory-based model and examine the model. Research results shows that the relationships between information security countermeasures and information security compliance intention of employees are moderated by system vulnerability. However, the finding is contrary to the previously held risk compensation assumption and deserve further study. In addition, system quality does not play a moderator role in the relationship. Conclusions and implications are discussed.