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http://dx.doi.org/10.5859/KAIS.2017.26.1.93

A Study on the Internet User's Economic Behavior of Provision of Personal Information: Focused on the Privacy Calculus, CPM Theory  

Kim, Jinsung (부산대학교 경영연구소)
Kim, Jongki (부산대학교 경영학과)
Publication Information
The Journal of Information Systems / v.26, no.1, 2017 , pp. 93-123 More about this Journal
Abstract
Purpose The purpose of this study is to deduct the factors for explaining the economic behavior of an Internet user who provides personal information notwithstanding the concern about an invasion of privacy based on the Information Privacy Calculus Theory and Communication Privacy Management Theory. Design/methodology/approach This study made a design of the research model by integrating the factors deducted from the computation theory of information privacy with the factors deducted from the management theory of communication privacy on the basis of the Dual-Process Theory. In addition, this study, did empirical analysis of the path difference between groups by dividing Internet users into a group having experience in personal information spill and another group having no experience. Findings According to the empirical analysis result, this study confirmed that the Privacy Concern about forms through the Perceived Privacy Risk derived from the Disposition to value Privacy. In addition, this study confirmed that the behavior of an Internet user involved in personal information offering occurs due to the Perceived Benefits contradicting the Privacy Concern.
Keywords
Dual-Process Theory; Communication Privacy Management Theory; Privacy Calculus Theory; Privacy Concern; Privacy Risk; Privacy Control;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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