• Title/Summary/Keyword: Review data mining

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A Study on Key Factors Influencing Customers' Ratings of Restaurants by Using Data Mining Method (데이터 마이닝을 활용한 외식업체의 평점에 영향을 미치는 선행 요인)

  • Kim, Seon Ju;Kim, Byoung Soo
    • The Journal of Information Systems
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    • v.31 no.2
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    • pp.1-18
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    • 2022
  • Purpose Customer review is a major factor in choosing certain restaurants. This study investigates the key factors affecting customer's evaluation about restaurants. With the recent intensification of competition among restaurants in the service industry, the analysis results are expected to provide in-depth insights for enhancing customer experiences. Design/methodology/approach We collected information and reviews provided at the restaurants in the Kakao Map platform. The information collected is based on the information of 3,785 restaurants in Daegu registered on Kakao Map. Based on the information collected, seven independent variables, including number of rating registered, number of reviews, presence or absence of safe restaurants, presence or absence of a posting about holding facilities, presence or absence of a posting about business hours, presence or absence of a posting about hashtags, and presence or absence of break times, were used. Dependent variable is restaurant rating. Multiple regression between independent variables and restaurant rating was carried out. Findings The results of the study confirmed that number of rating registered, presence or absence of a posting about business hours, and presence or absence of a posting about hash tags have an positive effects on the restaurant rating. The number of reviews had a negative effect on the restaurant rating. In addition, in order to confirm the role of customer's reviews, we carried out LDA topic modeling. We divided the topics into the positive review and the negative reviews.

A Review of Window Query Processing for Data Streams

  • Kim, Hyeon Gyu;Kim, Myoung Ho
    • Journal of Computing Science and Engineering
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    • v.7 no.4
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    • pp.220-230
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    • 2013
  • In recent years, progress in hardware technology has resulted in the possibility of monitoring many events in real time. The volume of incoming data may be so large, that monitoring all individual data might be intractable. Revisiting any particular record can also be impossible in this environment. Therefore, many database schemes, such as aggregation, join, frequent pattern mining, and indexing, become more challenging in this context. This paper surveys the previous efforts to resolve these issues in processing data streams. The emphasis is on specifying and processing sliding window queries, which are supported in many stream processing engines. We also review the related work on stream query processing, including synopsis structures, plan sharing, operator scheduling, load shedding, and disorder control.

Utilizing the Customer Information for an Efficient Marketing Promotion (마케팅 촉진을 위한 고객정보의 체계화 방안)

  • 이청림;이명호;김태호
    • Korean Management Science Review
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    • v.19 no.2
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    • pp.205-220
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    • 2002
  • As the business structure of many industries changes under IT progress and internet economy, the customer information has emerged a key factor in setting up the management policy. The customer has come to replace the product as a central figure in business competition. The domestic life insurance market has also experienced the rapid structural changes in IT time. The competition in the insurance industry to maintain the existing membership and to attract the new members gets stronger under such a new business circumstance. Accordingly, it is necessary for an individual insurance company to develop a systematic marketing plan, based on the customer information, to be competitive in the market. Unlike other studies in which customer characteristics are neglected, this study attempts to utilize the customer information by applying the data mining technique, and then suggests an efficient marketing strategy that could prevail in the competitive business environment.

Combining Model Development for Targeting Top Music 10 Additional Service Product of A Mobile Telephone Company (Top 뮤직 10 정액제 상품 타겟팅 개선을 위한 결합모델 개발)

  • Chun, Heui-Ju;Lee, Jae-Yeong
    • Korean Management Science Review
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    • v.25 no.2
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    • pp.13-23
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    • 2008
  • Top music 10 is a additional service product of the A mobile telephone company. Up to now, A company is just selling it by outbound TM to customers which visit any contents of Top Music 10. In this paper, we proposed a targeting method combining two score models by data mining. The proposed combining model is to find customers more likely to respond to outbound TM. The proposed targeting method is expected to improve both from 32.8% to 44.0% in the response rate and from 54.7% to 61.4% in the retention rate.

Suggestions for the Study of Acupoint Indications in the Era of Artificial Intelligence (인공지능시대의 경혈 주치 연구를 위한 제언)

  • Chae, Youn Byoung
    • Journal of Physiology & Pathology in Korean Medicine
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    • v.35 no.5
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    • pp.132-138
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    • 2021
  • Artificial intelligence technology sheds light on new ways of innovating acupuncture research. As acupoint selection is specific to target diseases, each acupoint is generally believed to have a specific indication. However, the specificity of acupoint selection may be not always same with the specificity of acupoint indication. In this review, we propose that the specificity of acupoint indication can be inferred from clinical data using reverse inference. Using forward inference, the prescribed acupoints for each disease can be quantified for the specificity of acupoint selection. Using reverse inference, targeted diseases for each acupoint can be quantified for the specificity of acupoint indication. It is noteworthy that the selection of an acupoint for a particular disease does not imply the acupoint has specific indications for that disease. Electronic medical record includes various symptoms and chosen acupoint combinations. Data mining approach can be useful to reveal the complex relationships between diseases and acupoints from clinical data. Combining the clinical information and the bodily sensation map, the spatial patterns of acupoint indication can be further estimated. Interoperable medical data should be collected for medical knowledge discovery and clinical decision support system. In the era of artificial intelligence, machine learning can reveal the associations between diseases and prescribed acupoints from large scale clinical data warehouse.

A Study on the Service Improvement Strategies by Enterprise through the Analysis of Customer Response Reviews in Smart Home Applications : Based on the Classification of Functional Elements and Design Elements of smart Home Usability Values (스마트 홈 어플리케이션의 고객반응리뷰분석을 통한 기업별 서비스개선전략에 대한 연구 : 스마트 홈 사용성 가치의 기능적요소와 디자인적 요소 분류를 바탕으로)

  • Heo, Ji Yeon;Kim, Min Ji;Cha, Kyung Jin
    • Journal of Information Technology Services
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    • v.19 no.4
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    • pp.85-107
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    • 2020
  • The Internet of Things market, a technology that connects the Internet to various things, is growing day by day. Besides, various smart home services using IoT and AI (Artificial Intelligence) are being launched in homes. Related to this, existing smart home-related studies focus primarily on ICT technology, not on what service improvements should be made in customer positions. In this study, we will use smart home application customer review data to classify functional and design elements of smart home usability value and examine the ways customers think of service improvement. For this, LG Electronics and Samsung Electronics" Smart Home application, the main provider of Smart Home in Korea, customer reviews were crawled to conduct a comparative analysis between them. In this study, the review of IoT home-applications was analyzed to find service improvement insights from customer perspective, and related analysis of text mining, social network analysis and Doc2vec was used to efficiently analyze data equivalent to about 16,000 user reviews. Through this research, we hope that related companies effectively seek ways to improve smart home services that reflect customer needs and are expected to help them establish competitive strategies by identifying weaknesses and strengths among competitors.

Scoping for Environmental Impact and System Improvement of Marine Sand Mining in Korea (바다골재채취에 따른 환경영향 스코핑과 제도개선)

  • Lee, Dae-In;Eom, Ki-Hyuk;Jeon, Kyeong-Am;Kim, Gui-Young
    • Journal of Environmental Impact Assessment
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    • v.19 no.3
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    • pp.335-345
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    • 2010
  • This paper assessed environmental impacts of marine sand mining on coastal areas and Exclusive Economic Zones (EEZs) of Korea, and diagnosed problems of the related assessment statements for suggesting key assessment items (scoping) and system improvement. To mitigate conflicts and environmental impacts caused by large-scale, concentrated sand mining, we suggest it is critical to promote sustainable and eco-friendly utilization of marine resources while listening opinions from various stakeholders and analyzing alternative plans. Especially, it should be mandatory as a scoping item to provide verifiable data on the amount of sand, potential and accumulative impacts by mining, and key assessment items (e.g. erosion and sedimentation by submarine topography, benthic change, spreading of suspended solids, water pollution, grain-size change, and impact on fisheries resources). We also suggest that postassessment and monitoring should be improved to enable tracking of environmental impacts caused by sand mining through seasonal monitoring together with intermittent short-term surveys. In addition, effective measures to mitigate the impacts is also essential. As repeated sand mining at large-scale can damage marine ecosystems by long-term accumulated impacts, we suggest that assessment systems and regulatory policies should be developed and established, especially for ensuring reliability of assessment and review on selected major sandmining projects.

Formulating Strategies from Consumer Opinion Analysis on AI Kids Phone using Text Mining (AI 키즈폰의 소비자리뷰 분석을 통한 제품개선 전략에 대한 연구)

  • Kim, Dohun;Cha, Kyungjin
    • The Journal of Society for e-Business Studies
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    • v.24 no.2
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    • pp.71-89
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    • 2019
  • In order to come up with satisfying product and improvement, firms use traditional marketing research methods to obtain consumers' opinions and further try to reflect them. Recently, gathering data from consumer communication platforms like internet and SNS has become popular methods. Meanwhile, with the development of information technology, mobile companies are launching new digital products for children to protect them from harmful content and provide them with necessary functions and information. Among these digital products, Kids Phone, which is a wearable device with safe functions that enable parents to learn childern's location. Kids phone is relatively cheaper and simpler than smartphone but it is noted that there are several problems such as some useless functions and frequent breakdowns. This study analyzes the reviews of Kids phones from domestic mobile companies, identifies the characteristics, strengths and weaknesses of the products, proposes improvement methods strategies for devices and services through SNS consumer analysis. In order to do that customer review data from online shopping malls was gathered and was further analyzed through text mining methods such as TF/IDF, Sentiment Analysis, and network analysis. Customer review data was gathered through crawling Online shopping Mall and Naver Blog/$Caf\acute{e}$. Data analysis and visualization was done using 'R', 'Textom', and 'Python'. Such analysis allowed us to figure out main issues and recent trends regarding kids phones and to suggest possible service improvement strategies based on sentiment analysis.

Location Recommendation Customize System Using Opinion Mining (오피니언마이닝을 이용한 사용자 맞춤 장소 추천 시스템)

  • Choi, Eun-jeong;Kim, Dong-keun
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.21 no.11
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    • pp.2043-2051
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    • 2017
  • Lately, In addition to the increased interest in the big data field, there is also a growing interest in application fields through the processing of big data. Opinion Mining is a big data processing technique that is widely used in providing personalized service to users. Based on this, in this paper, textual review of users' places is processed by Opinion mining technique and the sentiment of users was analyzed through k-means clustering. The same numerical value is given to users who have a similar category of sentiment classified as a clustering operation. We propose a method to show recommendation contents to users by predicting preference using collaborative filtering recommendation system with assigned numerical values and marking contents with markers on the map in order of places with high predicted value.

Predicting the Response of Segmented Customers for the Promotion Using Data Mining (데이터마이닝을 이용한 세분화된 고객집단의 프로모션 고객반응 예측)

  • Hong, Tae-Ho;Kim, Eun-Mi
    • Information Systems Review
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    • v.12 no.2
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    • pp.75-88
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    • 2010
  • This paper proposed a method that segmented customers utilizing SOM(Self-organizing Map) and predicted the customers' response of a marketing promotion for each customer's segments. Our proposed method focused on predicting the response of customers dividing into customers' segment whereas most studies have predicted the response of customers all at once. We deployed logistic regression, neural networks, and support vector machines to predict customers' response that is a kind of dichotomous classification while the integrated approach was utilized to improve the performance of the prediction model. Sample data including 45 variables regarding demographic data about 600 customers, transaction data, and promotion activities were applied to the proposed method presenting classification matrix and the comparative analyses of each data mining techniques. We could draw some significant promotion strategies for segmented customers applying our proposed method to sample data.