• 융합정보논문지
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• 제10권4호
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• pp.184-193
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• 2020

본 연구의 목적은 온라인 예약 동기가 예약 시스템의 편의성에 미치는 영향을 살펴보고, 예약시스템 편의성이 소비자들의 만족도에 미치는 영향을 알아보며, 만족도가 구전행동에 미치는 영향을 알아보는 것이다. 요인분석 결과, 온라인 예약 동기는 기분 전환형, 서비스 중요형, 충동 예약형으로 구분되었으며, 온라인 예약의 편의성에는 의사결정 편의성, 거래 편의성, 사후보상편의성, 편익편의성, 사후보상서비스 편의성의 5가지 요인이 있는 것으로 나타났다. 온라인 예약 편의성의 요인에서 거래 편의성, 의사결정 편의성, 사후보상편의성, 편익편의성은 예약동기의 기분 전환 동기와 서비스 중요 동기가 높을수록 편의성을 높게 지각하는 것을 알 수 있었고 온라인 예약 편의성의 요인에서 접근 편의성의 경우 온라인 예약동기의 기분 전환 동기와 서비스 주요동기가 높을수록, 충동예약 동기가 낮을수록 접근 편의성 지각이 높은 것으로 나타났다. 구매 후 만족도에 있어서는 뷰티샵 온라인 예약 편리성의 의사결정 편의성과 사후보상서비스 편의성이 높을수록 만족도가 높은 것을 알 수 있었고, 만족도가 높을수록 추천, 공유와 같은 구전 행동이 높은 것으로 나타났다.

• 유통과학연구
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• 제12권12호
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• pp.27-41
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• 2014

Purpose - This study examines various reservation service components that would increase customers' brand attachment and loyalty, while discussing how reservation service components would affect the customer behaviors. Research design, data, and methodology - This study theoretically analyzed the hotel package product reservation system, the customer expectations, the brand attachment, and the brand loyalty, while reviewing previous studies. Results - This study analyzed the distribution channels of the hotel package products from various angles and, as for more extensive research, the study explained the different results caused by each different reservation system type that may be preferred by each individual customer. Conclusions - It was confirmed that, of the hotel reservation service components, the convenience factors, the reliability factors, the information factors, and the other factors other than the human factors, have a significant influence on the customer expectations. Further, the study also revealed that the customer expectation has an important effect on the brand attachment. In addition, the study improved the prevailing understanding on the relation between the brand attachment and the brand loyalty.

• 한국병원경영학회지
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• 제25권1호
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• pp.1-12
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• 2020

Purposes: The aim of this study is to evaluate whether the contents of hospital reservation and reception applications(apps) are qualitatively useful in meeting the needs of medical consumers and improving hospital accessibility and convenience. Methodology: (1) identify consumer needs through social data web mining, (2) describe the status of key contents of mobile apps to improve accessibility and convenience of care, and (3) verify the quality of apps through validated tools Finding: The contents of 'mobile reservation function' and 'waiting time information provision' that can contribute to reduction of delay time of care and efficiency of desk work were supported, but the level of utilization was insufficient. The quality level of the app, including the level of consumers' needs, has shown a wide gap between the apps. Implications: The recent development of mobile apps for hospital accessibility and consumer needs has shown a wide gap in the quality of apps, including information and aesthetic. Therefore, it is necessary to develop apps based on user interface(UI), user experience(UX) based designs that can promote the usefulness and convenience of apps while monitoring needs of consumers continuously.

• International Journal of Internet, Broadcasting and Communication
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• 제15권1호
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• pp.40-55
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• 2023

Currently, convenience stores, which are naturally located within a 1-minute walk, are easily accessible, so customers can easily purchase the items they need, and now they are indispensable places for people. In line with modern society that focuses on buying and selling goods quickly and easily, such as 'convenience' and 'quickness', convenience stores also have been changing by marketing such as home-delivery service and storage of fresh products, not just simply selling goods. In addition, by utilizing application software, we can use everything with one smartphone that we use a lot, in order to provide reservation delivery, pickup, and subscription services. In this study, we conducted experiments focusing on the factors of convenience store service quality and users using convenience stores, and examined how these experiments affect behavioral intentions of customers through their emotional responses. As a result, it was confirmed that empathy had a positive (+) effect on the pleasure of customers, and reliability had a negative (-) effect on arousal. In addition, it was found that empathy had a positive (+) effect on arousal, and responsiveness and empathy had a positive (+) effect on dominance. Finally, it was found that pleasure and dominance had a positive (+) effect on the loyalty of customers. In this study, we intend to provide basic data on existing or future convenience stores.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2018년도 춘계학술대회
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• pp.518-521
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• 2018

대중교통 이용이 증가되면서 버스정보시스템을 통해 수집되고 있는 사물인터넷 데이터를 활용하여 사용자의 편의성을 고려한 연구들이 진행되고 있다. 하지만 교통약자가 저상버스를 이용하기 위해 제공되는 시스템은 일반 사용자에게 제공되는 시스템에 비해 미비한 편이다. 교통약자가 일반 사용자들처럼 저상버스를 원활하게 이용하기 위해서는 교통약자를 위한 서비스 시스템이 필요하다. 이에 본 논문에서는 교통약자가 저상버스 이용을 편리하게 할 수 있도록 서비스하기 위한 저상버스 탑승예약 시스템을 설계한다.

• Journal of Sport and Applied Science
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• 제5권2호
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• pp.63-71
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• 2021

Purpose: The purpose of this study, we will evaluate and analyze the importance and performance of Seongnam Football Club visitors using IPA analysis to present new marketing strategies and improvement plans based on the basis of the audience's perception of the team's priority, low priority, and excessive effort. Research design, data, and methodology: In order to achieve the purpose of the study, the survey was conducted on 120 home spectators of Seongnam Football Club, and the analysis of the data was conducted using SPSS Window Version 21.0. Data were analyzed via frequency analysis, exploratory factor analysis, corresponding sample t-test, and IPA analysis. Findings are as follows. Results: First, the first quadrant showed 'The convenience of access to the stadium', 'Parking lot convenience', 'Tournament schedule guidance', 'Providing information about player', 'Providing information about the team', 'Ticket reservation method'. Second, the second quadrant showed 'Players' fan service', 'Cleanliness of toilets', 'A player's level of performance', 'Team's level of play', 'A match against a rival team'. Third, the third quadrant showed 'Indication of facility guidance', 'Seat comfort', 'Team's Star Player Possession', 'Various participation events', 'Gift recommendation'. Fourth, the fourth quadrant showed 'Player-related promotion through media', 'Promote match schedules through media', 'Entrance convenience', 'Ticket Price'. Conclusions: Based on these findings, Factor in first quadrant, fourth quadrant should be kept. On the other hand, factors in second quadrant should be improved as soon as possible while factors in third quadrant can be improved through new marketing strategies in the future. Future implications were discussed.

• 품질경영학회지
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• 제32권3호
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• pp.10-28
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• 2004

This research analysed the Interaction which focus on service quality perception, customer satisfaction, re-use intention in the golf club. First of all, we review the existing literature on measurement of service quality and management. As a result of this review and survey of the employer in golf club, thirteen factors emerged as important to the service management of the golf club; Reservation and Access(RSNA), Golf Course and Convenience Facilities(GCNF), Personal Services(PSER) and After Services(ASER). The structural equation model was utilized for analyzing the influence of service quality factors upon the customer satisfaction and re-use intention. Results show that service quality factors have a statistically significant impact on the customer satisfaction of the golf club. RSNA and GCNF investigated the factors influencing on the satisfaction degree of the customers. But the GCNF and PSER were not significant. Especially, GCNF factors directly influenced on the customer satisfaction and also indirectly impact on the intention of using again.

• 디지털콘텐츠학회 논문지
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• 제10권1호
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• pp.169-175
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• 2009

그리드 컴퓨팅은 컴퓨팅 자원을 비용편익 측면에서 가장 효율적으로 만들 수 있는 능력을 가지고 있으며, 클러스터링 등의 기술로는 해결하기 어렵거나 시간이 오래 지체되어지는 대량의 컴퓨팅 능력을 요구하는 어려운 문제들을 풀기에 더 없이 좋은 방법 중에 하나이다. 이러한 그리드 컴퓨팅을 효율적으로 수행하기 위해서 지리적으로 분산되어 있는 고성능 컴퓨팅 자원을 실시간으로 상호 연결하기 위해 Grid Application이 필요하게 되었고, 이에 미국의 ANL(Argonne National Laboratory)를 주축으로 하여 여러 대학의 연구진에 의해 Globus가 만들어지게 되었다. 그러나, 이러한 Globus상에서 Grid Application을 실행시켜 일정의 Job을 네트워크를 통하여 주고받을 때, QoS가 보장되지 않는 문제점이 발견되었다. 그리하여 이러한 문제점을 해결하기 위하여 GARA(Globus Architecture for Reservation and Allocation)가 ANL에 의해서 개발 되었다. 본 논문에서는 이러한 GARA의 성능을 테스트하기 위하여 Testbed를 구축하여 GARA의 자원 예약 명령을 통해 자원을 예약을 수행하고, 그에 따른 적용 결과 및 추후 연구방향에 대하여 논하였다.

• 한국콘텐츠학회논문지
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• 제12권4호
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• pp.438-447
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• 2012

본 연구는 의료관광선택속성의 중요도 및 성취도 분석을 통해 마케터들이 의료관광객들의 만족도를 높이기 위한 전략적인 수립에 유용한 시사점을 제공하고자 하였고 의료관광활성화를 위한 관광정책의 기초자료를 제공하고자 하였다. 이에 방한일본인 의료관광객을 대상으로 자료를 수집하여 대응표본 T-test를 실시하였다. 또한 요인분석을 통하여 편의성, 서비스품질, 차별성, 접근성의 4가지 요인을 도출하였으며 IPA(Importance-Performance Analysis)기법을 이용하여 집중(I사분면), 유지(II사분면), 저순위(III사분면), 과잉(IV사분면)의 항목들을 도출하였다. 의료관광선택속성에 대한 IP분석결과 가장 집중해야할 노력 집중영역에는 예약수속신속성, 정보시스템의 용이 등으로 나타났다. 이는 중요도는 높은데 성취도가 낮은 항목으로 의료관광객을 대상으로 개선되어야 할 요인 중 가장 우선순위가 되어야 할 부문으로 집중적인 관리 및 운영이 필요함을 시사한다. 따라서 예약과 수속절차에 있어서 일본어가 가능한 직원의 배치가 필요함을 나타내며 직원교육 시 병원에서 필요한 기본 일본어 교육 등을 통해 이러한 점을 집중적으로 보완해야 할 필요가 있음을 알 수 있다. 병원웹사이트를 운영함에 있어서도 수요자들이 원하는 정보를 다양한 방법으로 접근 가능하게 하고 일본인 의료관광객들에 대한 온라인 상담 또한 신속하고 원만하게 이루어질 수 있도록 다양한 방안이 모색되어져야한다.

• 유통과학연구
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• 제16권3호
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• pp.69-77
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• 2018

Purpose - As more low cost carriers are introduced, the competition between the low cost carriers to become the nation's leading low cost carrier is also being intensified. The purpose of this study is to select various choice attributes for low cost carrier and figure out important factors that customers take into account for low cost carrier selection. The study also involves in establishing the relationship between perceived value, customer satisfaction, and customer behavior Intention, in an effort to identify choice attributes that are important to customers' low cost carrier. Research design, data, and methodology - To examine these research models, samples were collected from 247 peoples who visited In-Cheon international Airport during June, 2017. Results - The results of the study showed that, 'reservation service', 'airport service', 'in-flight service', and 'price' services have a significant effect on the perceived value of the choice attributes. While 'reservation service', 'airport service', 'in-flight service', and 'flight operation service' have a significant effect on the customer satisfaction of the choice attributes, perceived value has a significant effect on customer satisfaction. Perceived value has a significant effect on customer behavior intention. Finally, customer satisfaction has a significant effect on customer behavior intention. Conclusions - Flight operation service has no significant effect on perceived value of the choice attributes of low cost carriers, which indicates that the low cost carriers have not yet been well-established in the flight operation service sector. It seems likely that low cost carrier will be able to gain a competitive advantage over other companies if they expand their routes and improve the convenience of flight connections. In addition, the results show that the price service does not have a significant effect on customer satisfaction of the choice attributes of low cost carriers. From this, we may assume that the airline ticket prices of low cost carriers are already low, and the price cannot be a deciding factor in the competitive advantage of low cost carriers. To achieve higher customer satisfaction of the choice attributes, companies should strengthen the competitiveness of 'reservation service', 'airport service', 'in-flight service', and 'flight operation service'.