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http://dx.doi.org/10.5392/JKCA.2012.12.04.438

Research on the Medical Tourism Attributes by IPA  

Ko, Seon-Hee (백석예술대학교)
Park, Eun-Suk (세명대학교)
Publication Information
The Journal of the Korea Contents Association / v.12, no.4, 2012 , pp. 438-447 More about this Journal
Abstract
The objectives of this research are: to provide fundamental data for tourism policy and investigate medical tourism attributes by IPA(Importance-Performance Analysis) to attract Japanese medical tourists to Korea. Utilizing Japanese medical tourists as subjects of inquiry, this study evaluated the importance of medical tourism selection attributes and the rate at which these attributes were performed. Consequently, this study deduced 'convenience, service quality, differentiation, approximation' factors by factor analysis as well as the ranking among each selection attributes using T-test. The importance-performance analysis showed 'Concentrate Here' in quadrant I, 'Keep up the Good Work' in quadrant II, 'Low Priority' in quadrant III and 'Possible Overkill' in quadrant IV. The results show that "Concentrate Here" part in quadrant I is reservation procedure rapidity and information system simplicity. This means that these attributes are very important but they indicate low performance. Thus, concentration among tourism managers should be focused along these attributes. The study, then, suggests that employee who speaks Japanese fluently should be arranged during reservation procedure. Furthermore, Japanese class should become mandatory during basic employee training to improve reservation procedure rapidity. Moreover, clinic websites should concentrate on accessibility of Japanese users in such a way that they can consult their needs on line. Finally, managers should find diverse ways to bring about good service rapidly and conveniently.
Keywords
Japanese Medical Tourist; Medical Tourism Selection Attributes; IPA;
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Times Cited By KSCI : 2  (Citation Analysis)
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