• 유통과학연구
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• 제16권8호
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• pp.5-13
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• 2018

Purpose - Customer Delight is an important issue for firms and academia since delighted consumers reveal higher repurchase intentions than merely satisfied consumers and become loyal consumers. This research investigates customer delight, especially focusing on the role of surprise and attribute importance via experiment. Research design, data, and methodology - An experiment consisting of experiment, reference, and control group was performed with virtual online bookstore. For the analysis, one-way ANOVA and post-hoc analysis (LSD) were performed. Results - The experiment group that was delighted with surprise revealed the highest repurchase intention and recommendation intention among the other groups (H1 supported). Then each group was divided into attribute importance high and attribute importance low. For the group that was delighted in important attribute revealed higher repurchase and recommendation intention than the group that was delight in less important attribute (H2 supported). Conclusions - This research contributes academically for investigating the research area of customer delight and focusing on the role of surprise and attribute importance. For practical implications, this research provides information about customer delight and its several moderating variables that it is important to delight customers with surprising experience and focusing on an important attribute that consumers perceive not on a less important attribute.

• Journal of Information Technology Applications and Management
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• 제10권4호
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• pp.29-50
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• 2003

This research provide the basic information to enhance the user-orientedness of usability design guidelines for software products and an effective empirical guidance to classify design attributes of internet shopping mall sites. The results of analysis show that design attributes can be classified into the procedural attribute group, the shopping tool attribute group, the visual attribute group, linguistic attribute group, and others. The results show that shopping tool attribute group can be divided further into the search tool attribute group and purchase tool attribute group and that the visual attribute group can be divided further into the screen condition attribute group and the character legibility attribute group. The research reveals that when designers design software interfaces and features they should take the compound effect of a group of design attributes into consideration to enhance the usability of the system.

• 한국인터넷방송통신학회논문지
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• 제11권1호
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• pp.171-176
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• 2011

속성문법은 각 구문규칙에 의미론을 추가한 문법체계이다. 이 속성문법은 두 가지의 속성을 사용하는데 기존 문법에 이 두 가지 속성들로 파싱 과정을 이해하며 추가적으로 작성하여야 하기에 구성의 어려움이 있다. 그래서 본 논문에서는 속성문법을 보다 쉽게 작성할 수 있도록 세 가지 용어들을 정의하며 속성과 속성문법의 분석을 하였고 그래서 경우에 따라서는 하나의 속성만으로도 속성문법을 작성할 수 있다는 가능성을 보여준다.

• 한국국방경영분석학회지
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• 제28권2호
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• pp.34-55
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• 2002

This paper deals with the multiple attribute decision making problem when a decision maker incompletely articulates his/her preferences about the attribute weight and alternative value. Furthermore, we consider the attribute tree which is structured hierarchically. Techniques for establishing dominance with linear partial information are proposed in a hierarchically structured attribute tree. The linear additive value function under certainty is used in the model. The incompletely specified information constructs a feasible region of linear constraints and therefore the pairwise dominance relationship between alternatives leads to intractable non-linear programming. Hence, we propose solution techniques to handle this difficulty. Also, to handle the tree structure, we break down the attribute tree into sub-trees. Due to there cursive structure of the solution technique, the optimization results from sub-trees can be utilized in computing the value interval on the topmost attribute. The value intervals computed by the proposed solution techniques can be used to establishing the pairwise dominance relation between alternatives. In this paper, pairwise dominance relation will be represented as strict dominance and weak dominance, which ware already defined in earlier researches.

• The Journal of Asian Finance, Economics and Business
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• 제8권4호
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• pp.929-937
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• 2021

This present research seeks to explore the empirical evidence about the relation between quality of destination and Islamic attribute of destination on tourist satisfaction. This research was conducted at the tourism sector in West Java, Indonesia. The participants were Muslim foreign tourists who were traveling to West Java, Indonesia. The total number of participants in the research was 200. Data collection was carried out using a questionnaire. Hypotheses were tested using structural equation modeling methods with AMOS version 23. The exogenous variables in this research consisted of the quality of the destination and Islamic attribute of destination. Tourist satisfaction was an endogenous variable in this research. We used a quantitative approach and structural equation modeling to examine the research hypotheses. The results showed that there was a positive and significant effect of the quality of destination on the tourist satisfaction, and the quality of destination positively affected Islamic attribute of destination, but Islamic attribute of destination had no significant effect on tourist satisfaction. We also found that Islamic attribute of destination did not mediate the relation between quality of destination and tourist satisfaction. We provided recommendations to strengthen or improve the quality of destination in order to increase tourist satisfaction.

• Asia Marketing Journal
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• 제25권1호
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• pp.3-14
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• 2023

This research examines how consumer preferences for products are affected by attribute resemblance, which refers to the degree to which a product is similar with other products that are being evaluated together. It is expected that the influence of attribute resemblance on attitude and choice is moderated by attribute familiarity, which is tested in three empirical studies. Studies 1 and 2 examine the effects on the attitude toward the product and show that the positive influence of attribute resemblance on attitude is stronger when attribute are less (vs. more) familiar. Study 3 tests the effects on choice for which attribute resemblance can have a negative influence because of the increase in the competition with similar options. For choice, the attribute resemblance has a positive influence when attributes are less familiar but has a negative influence when attributes are more familiar.

• 한국유기농업학회지
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• 제28권2호
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• pp.189-208
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• 2020

The purpose of this study aims to estimate consumption selection attribute, part-worth of organic instant rice through the use of conjoint analysis method. The conjoint analysis is to trace the development of consumer preference among multi-attribute alternatives. The selection attribute was including 4 factors preferred Type of rice, Capacity, Brand and payment price. For this research, a total of 192 questionnaires was collected of which 200 were completed. The research design was a full profile method by orthogonal design then 9 main profiles, 3 holdout sets were created. The results of this research were as follows. Consumers of organic instant rice are consider their importance of selection attributes was in order to price (25.87%), Type of rice (27.231%), Brand/Purchase channel (24.013%) and Capacity (18.494%). The findings of this study have identified 3 clusters for each experience visitors. Each cluster has a different and showed the relative importance or preference values for each accessible attribute of the segmentation.

• 산업경영시스템학회지
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• 제18권34호
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• pp.1-8
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• 1995

The practical problem of multi-attribute decision making are formed by the uncertain attribute that the attribute by the alternatives cannot be defined or judged crisphy but only as vague. In this case the final judgements are also represented by vague which have to be ordered to determine the optimal alternative. The problem is more complex if the evaluations of alternatives according to each attribute are expresed vague. This paper described the results of a study done to determine how well multi-attribute decision marking perform in helping a decision maker arrive at a preferred solution to a multi-attribute problem with vague attribute. Particular area of research has concentrated on the issue of combining quantitative and qualitative data supplied by estimation. Futher study considers some method for suitable evaluation of qualitative data.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제11권4호
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• pp.2292-2309
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• 2017

Ciphertext policy attribute-based encryption (CP-ABE) is a useful cryptographic technology for guaranteeing data confidentiality but also fine-grained access control. Typically, CP-ABE can be divided into two classes: small universe with polynomial attribute space and large universe with unbounded attribute space. Since the learning with errors over rings (R-LWE) assumption has characteristics of simple algebraic structure and simple calculations, based on R-LWE, we propose a small universe CP-ABE scheme to improve the efficiency of the scheme proposed by Zhang et al. (AsiaCCS 2012). On this basis, to achieve unbounded attribute space and improve the expression of attribute, we propose a large universe CP-ABE scheme with the help of a full-rank differences function. In this scheme, all polynomials in the R-LWE can be used as values of an attribute, and these values do not need to be enumerated at the setup phase. Different trapdoors are used to generate secret keys in the key generation and the security proof. Both proposed schemes are selectively secure in the standard model under R-LWE. Comparison with other schemes demonstrates that our schemes are simpler and more efficient. R-LWE can obtain greater efficiency, and unbounded attribute space means more flexibility, so our research is suitable in practices.

• 한국의류산업학회지
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• 제11권2호
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• pp.252-261
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• 2009

The purpose of this study was to investigate the influence of female university students' cosmetic purchase motivation on cosmetic attribute evaluation and brand repurchase intention. Questionnaires data of 202 female university students who had purchase experience of cosmetic product in recent 6 months through off-line were analyzed. The results are as follows. First, situational purchase motivation had a positive impact on extrinsic and economic attributes. Second, intrinsic purchase motivation had a positive impact on extrinsic, utilitarian, aesthetic, and economic attributes. Third, hedonic purchase motivation had a positive impact on extrinsic attribute. Fourth, aesthetic attribute had a positive influence on brand repurchase intention and extrinsic attribute had a negative effect on brand repurchase intention. Therefore, when cosmetic companies dealing with female university students' cosmetic product establish marketing strategies, they need to pay attention to aesthetic attribute evaluation and intrinsic purchase motivation to highten their brand loyalty.