• 보건행정학회지
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• 제11권4호
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• pp.70-87
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• 2001

The purpose of this study was to identify health care providers' perceptions about the goal achievement and benefit/loss caused by the separation policy of drug prescribing and dispensing after the policy implemented on July 1, 2001. Uslng stratified sampling method based on the administration area, Ku, 315 physicians and pharmacists were sampled from the rosters of physician and pharmacist association in the city of Busan on 2001. There were 122 and 115 responses from physician and pharmacist sample, respectively. 78.3% of physicians and 50.4% of pharmacists evaluated that the goal of the policy was not achieved. Moreover, 75.3% of physicians and 40.7% of pharmacists did not support the policy. Most physicians and pharmacists considered preventing the citizens with drug abuse and misuses as the most important benefit derived from the policy. However, physicians and pharmacists concerned over raising health care cost that could be patients' burden. The most important physicians' benefit derived from the policy was free choice of all possible medicine that might result in effectiveness of medication. In physicians' the most important loss, most physicians worried about that breaking traditional patient and physician relationship might cause physicians' authority in treating diseases to be damaged. Pharmacists considered the most important policy benefit as hiked social status resulted from enforcement of profession due to the policy whereas they considered the most significant loss as expected financial problems of small pharmacies compared to that of large pharmacies or pharmacies adjacent to hospitals. In the current problems of the policy, physician and pharmacists blamed the government for inadequate preparations of the policy implementation. Physicians and pharmacists also considered citizens' mature attitudes toward the policy as a crucial success factor.

• 한국의류학회지
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• 제34권9호
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• pp.1538-1545
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• 2010

Relationship marketing can be one of the most efficient strategies that enable a company to achieve business success in the marketing environment of tough competition and the desire of consumers for diverse products. Using relationship marketing instead of mass marketing can help a company increase profits. For. proper research in relationship marketing, it is indispensable to study interactivity. This study investigates the effects of interactivity on relationship marketing. The results are as follow: The enterprise-consumer interactivity had a significantly positive effect on relationship quality (trust, satisfaction, and commitment). Especially enterprise-consumer interactivity appeared as the most positive effect on satisfaction and customization benefit appeared to be the most positive effect on trust. The enterprise-consumer interactivity had a significantly positive effect on relationship performance (long-term relationship orientation, repurchase intention, and word of mouth). Especially, enterprise-consumer interactivity appeared as the most positive effect on long-term relationship orientation. Internet shopping malls should enhance the interaction between the company and customers with the feedback system to share important information, and maintain a reliable technological environment. The company can deal with customer requirements by supplying proper products and content. The findings of this study provide both industry and academic researchers with a guide to increase customer satisfaction in the relationship marketing process.

• 서비스연구
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• 제7권1호
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• pp.41-52
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• 2017

본 연구는 물류정보시스템을 구축하여 운영 중인 업체를 대상으로 물류기업의 조직 간 관계요인 및 기술요인이 물류성과에 미치는 영향을 분석하였다. 분석결과 물류성과에 영향을 미치는 요인으로 조직 간 관계요인의 정보공유, 상호신뢰, 상호이익은 모두 물류성과에 긍정적인 영향을 미치는 요인으로 분석되었고, 기술요인에서는 IT기반구조 및 기술의 신뢰요인은 물류성과에 긍정적인 영향을 미치는 요인으로 분석되었으나 시스템 운영능력은 물류성과에 긍정적인 영향을 미치지 않는 요인으로 분석되었다. 이러한 분석결과에 따라 물류기업은 상호간의 정보공유나 상호 이익 및 신뢰를 위해 노력을 하여야 기업의 물류성과가 극대화될 수 있다는 점을 확인할 수 있었고, 기술적으로 기술에 대한 신뢰 역시 중요한 요인임을 확인할 수 있었다.

• 한국컴퓨터정보학회논문지
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• 제29권4호
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• pp.161-175
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• 2024

본 연구는 OTT 개인화된 추천서비스에 대한 프라이버시 염려와 개인정보 제공 의도에 미치는 선행요인들을 분석하였다. 먼저 OTT 개인화 추천시스템의 특성을 정확성, 다양성, 신기성으로 하였고, 성격 5요인 모형인 친화성, 정서적 불안정성, 성실성, 외향성, 경험에 대한 개방성을 활용하였다. 또한 지각된 투명성을 추출하여 정보 프라이버시 염려, 개인정보 제공 의도 간의 관계를 분석하였다. 그리고 서비스 혜택과 개인정보 제공 의도 간의 관계를 살펴본 후 프라이버시 염려와 개인정보 제공 의도에 있어 조절 효과가 있는지 분석하였다. 연구 결과에 따르면 개인화 추천시스템 특성들은 유의한 영향을 미치지 못하는 것으로 나타났으나, 성격 5요인 중 정서적 불안정성, 외향성, 경험에 대한 개방성은 유의한 영향을 미치는 것으로 나타났다. 또한, 지각된 투명성 역시 프라이버시 염려에 유의한 영향을 미치는 것으로 나타났다. 프라이버시 염려와 서비스 혜택은 개인정보 제공의도에 유의미한 영향을 미치며 프라이버시 염려와 개인정보 제공의도 간에 서비스 혜택이 조절효과를 가지는 것으로 나타났다. 본 연구의 결과는 OTT 기업들이 사용자들의 프라이버시 보호 행동을 이해하는데 도움을 줄 것으로 본다.

• 대한예방한의학회지
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• 제19권2호
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• pp.75-82
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• 2015

Objective : The objective of this study is to analyze various factors of how mental health, self esteem, and stress affect health living conditions aimed at college students who have a low level of self-awareness. This study can provide college students the vitality lifestyle by developing and applying customized healthy living program. Furthermore, it can benefit preventing disease and improving health condition. Method : This study is aimed at college students in Daegu. The research subjects' distributions consist of male of 138 and female of 144, which totaled 282. The collected data was analyzed by SPSS 18.0, statistical program.4 Results : The result of the study indicated that the main factors that affect self esteem, stress, and mental health condition are allowance and part time jobs. It shows that health characteristic doesn't have relationship with self esteem. However, stress are mental health have a close relationship with drinking, health conditions, sleeping hours, and exercise. Conclusion : College Students should manage and lead healthy living style as a role model of family and society; as a result, healthy living style in the college becomes very important time period in the life time. Therefore, college students need to improve self esteem and reduce stress in order to benefit their mental health. College faculty members also need to put an effort on educational health programs regarding the practice of healthy life such as campaign for antismoking, moderating in drink, and exercising.

• 품질경영학회지
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• 제48권1호
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• pp.107-123
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• 2020

Purpose: The purpose of this study is to identify the determinants affecting acceptability in the construction projects of renewable energy generation facilities. Methods: This study used a method of conducting a survey of participants in the Renewable Energy construction project and verifying the hypothesis statistically. Results: The results of this study are as follows; First, Communication, participation and benefit recognition have a positive effect on mutual trust. Second, Benefit perception' has a positive effect on mutuality collaboration. Third, mutual trust have a positive effect on mutual collaboration. Fourth, mutual trust and mutual cooperation had a positive effect on. Finally, risk perception has a moderating effect on the relationship between mutual trust and acceptability, and the relationship between mutual collaboration and acceptability. Conclusion: This study suggests strategic directions for the success of the construction project for renewable energy generation facilities by identifying the determinants of availability.

• 보건행정학회지
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• 제29권2호
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• pp.99-104
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• 2019

On May 1, 2019, the Minister of Health and Welfare announced publicly the first Comprehensive Plan of National Health Insurance (NHI). The Comprehensive Plan which is the 5-year plan including expenditure and revenue aspect of NHI, is desirable in 42 years of introduction of NHI and 30 years of universal coverage of NHI, though the Plan was late and had some conflict process. The Comprehensive Plan was established without evaluation of Moon's Care Plan, did not included to relationship with NHI and other health security systems, and did not have the blue print of NHI. The Plan was not sufficient in content of adequate health care utilization and relationship with service benefit and cash benefit. The Comprehensive Plan should be modified in considering the blue print of NHI and national healthcare system with participating stakeholder in turbulent environment-low fertility, rapid ageing, low economic growth rate, era of non-communicable diseases, unification of the Korean Peninsula, and 4th industrial revolution. Therefore, I suggest to establish the President's Committee of Improving Healthcare System for the blue print of health care and NHI.

• 한국조리학회지
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• 제22권4호
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• pp.302-318
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• 2016

본 연구는 외식상품 추구편익이 SNS 구전정보특성, 구매의도와 구전의도 간의 영향관계를 살펴보고, SNS 구전정보특성이 외식상품 추구편익과 구매의도 및 구전의도 간에 매개역할을 하는지에 대해 조사하고자 하였다. 자료수집은 2016년 3월 10일부터 3월 30일까지 실시하였으며, 편의표본추출법(convenience sampling)에 의해 SNS를 경험해 본 외식소비자를 대상으로 진행하였다. 설문지는 350부를 배포하였으며, 이 중 불성실하게 응답했거나 연구목적에 부합하지 않는 설문지를 제외한 유효한 자료 326부를 분석에 사용하였다. 분석결과, 첫째, 외식상품 추구편익 중 다양성 및 실용성 편익이 상징성 및 체험성 편익보다 동의성에 더욱 큰 영향을 미치는 것으로 나타났다. 반면에, 상징성 및 체험성 편익이 다양성 및 실용성 편익보다 중립성에 더욱 큰 영향을 미치는 것으로 나타났다. 둘째, SNS 구전정보특성 중 동의성만이 외식상품 구매의도에 유의한 영향을 미치는 것으로 나타났다. 셋째, SNS 구전정보특성 중 동의성이 중립성보다 외식상품 구전의도에 더욱 큰 영향을 미치는 것으로 나타났다. 넷째, SNS 구전정보특성(동의성/중립성)은 외식상품 추구편익(다양성 및 실용성 편익/상징성 및 체험성 편익)과 구매의도 간에 매개역할을 하는 것으로 나타났다. 다섯째, SNS 구전정보특성(동의성/중립성)은 외식상품 추구편익(다양성 및 실용성 편익/상징성 및 체험성 편익)과 구전의도 간에 매개역할을 하는 것으로 나타났다.

• 한국콘텐츠학회논문지
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• 제18권2호
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• pp.388-395
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• 2018

웰빙과 유기농식품에 대한 관심이 증가됨에 따라 유기농식품의 시장도 지속적으로 성장하고 있다. 이에, 외식시장에서의 유기농식품에 대한 연구가 꾸준히 진행되어 오고 있으나 대부분의 연구는 유기농식품의 영양학적 분야에 대한 연구가 주를 이루고 있다. 이에 본 연구는 소비자가 인지하는 유기농 식품의 편익과 만족도 연구를 위해 서울의 백화점 및 마트 일대에서 편의표본추출방법으로 314부를 설문하여 최종 분석을 하였으며, 특히 고연령층과 저연령층으로 구분하여 연령별로 인지하는 편익과 만족도에 미치는 영향을 분석하였다. 연구 결과 신체적, 지역적 편익은 저연령 및 고연령층 모두 만족도에 영향을 미치고 있는 것으로 분석되었고, 감각적 편익은 저연령층에는 만족도에 부정적인 영향을 미치는 것으로 나타났다. 또한, 가계경제적 편익의 경우는 고연령층의 유기농식품 만족도에 부정적 영향을 미치는 것으로 나타났다. 본 연구는 연령의 그룹에 따라 유기농식품 구매를 통한 편익이 만족도에 미치는 영향을 분석하여 점차 확대되어가고 있는 유기농식품 시장의 마케팅 시장을 세분화하고 전략의 방향을 결정하는데 기여할 수 있다.

• 지역사회간호학회지
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• 제8권2호
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• pp.262-276
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• 1997

This study evaluates the relationship between health belief. self-efficacy and exercise and diet compliance in coronary heart disease patients. The study subjects were 96 CHD patients who visited the outpatient clinic at 3 general hospitals in Taegu city from April 3, 1997 to May 3, 1997. Data was collected by the researcher and two registered nurses who work at a cardiac outpatient clinic. Face-to-face interview was conducted. Moon's health belief scale(l990) and Hicky and others' Cardiac Diet Self-Efficacy Instrument (CDSEI, 1992), Cardiac Exercise Self-Efficacy Instrument (CESEI, 1992) were used. The instrument developed by the researcher based on the reference review was used to measure exercise and diet compliance. The data were analyzed by using descriptive statistics, Pearson correlation coefficient, t-test, ANOVA, Tukey verification and Stepwise multiple regression with the SAS program. The results of this study were as follows; 1. The degree of health belief(score range: 1-4) perceived benefit: 3.06 barrier: 2.04 severity: 2.93 2. The degree of self-efficacy(score range: 1-5) exercise self-efficacy: 2.91 diet self-efficacy: 3.32 3. The degree of compliance (score range: 1-4) exercise compliance: 2.34 diet compliance: 2.95 4. The exercise compliance had a positive correlation with perceived benefit(r=0.5327, p=0. 0001), severity(r=0.2780, p=0.0061), exercise self-efficacy(r=0.6675, p=0.0001), and a negative correlation with barrier{r= -0.4236, p=0.0001). The diet compliance had a positive correlation with perceived benefit (r=0.6439, p=0.0001), severity(r=0.4244, p=0.0001), diet self-efficacy(r=0.6629, p=0.0001), and a negative correlation with barrier{r= -0.5098, p=0.0001). 5. According to pt's education level, (F=3.02, p=0.0336), received massage from mass media on exercise and diet(t=3.81, p=0.0002), presence of cardiac patients in the family members or friends(t=2.00, p=0.0478), created significant differences in exercise compliance. According to occuption(F=3.03, p=0.0215), hospitalized experience(t=4.59, p=0.0000), presence of chest pain(t=3.63, p=0.0005), there was also a significant difference in diet compliance. 6. The combination of exercise self-efficacy, perceived benefit and pt's education level explained 50.18% of the variance in exercise compliance. The combination of diet self-efficacy, perceived benefit and barrier explained 56.76% of the variance in diet compliance. On the basis of the above findings, the follow ing recommendations are suggested: 1. To promote the exercise. diet compliance for CHD patients, a well organized health teaching and nursing intervention program should be developed. 2. More research is needed to investigate other variables affecting exercise and diet compliance of CHD patients. 3. To promote self-efficacy and a positive health belief in CHD patients, a well organized and an approachable nursing intervention program should be developed. 4. Factors other than diet. exercise compliance should be evaluated to discover the impact on CHD patients.