• 한국IT서비스학회지
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• 제13권2호
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• pp.35-53
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• 2014

Company Social Networks (CSN) has emerged as a commonly used marketing channel. One of the most important advantages in CSN is the user's voluntary behavior as a relational performance. We classified level of voluntary behavior, as 'consumption', 'active participation', and 'creative contribution' to comprehend different relational performance of CSN. Moreover, we proposed research model to compare positive attitude and negative attitude. This study aims to investigate 'the process of user's voluntary behavior in CSN' which is causal relationship between benefits of CSN, user's attitude and voluntary behavior. Empirical results with 175 valid questionnaire data revealed that CSN benefit factors played a significant role in trust and distrust. Based on these effects, trust and distrust have different influences as level of voluntary behavior, just as proposed. For practitioners, it is crucial finding that users are more active behavior based on strong trust.

• 디지털융복합연구
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• 제15권3호
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• pp.319-333
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• 2017

본 연구에서는 최근 증가하고 있는 인터넷 개인 방송 진행자의 불안정한 수익 환경을 개선하기 위해 수익에 영향을 미치는 요인을 조사하는 것에 목적이 있다. 본 연구의 대상은 대부분의 인터넷 개인 방송의 성격을 종합적으로 갖추고 있는 게임 방송의 시청자로, 매일 1시간 이상 시청하며 지속해서 후원을 하고 있는 50명을 대상으로 설문조사를 하였다. 인터넷 개인 방송의 수익구조를 조사하기 위해 소셜TV에서의 사회적 현존감과 한국의 리얼리티 예능 프로그램에서 시청자와 출연자가 갖는 상호작용, 그리고 인터넷 방송의 선행연구에서 시청 동기 요인을 독립변수로 설정하였고, 미디어의 시청 만족도를 매개변수로 하여 종속변수인 후원을 위한 사이버 캐시 구매 의도에 미치는 영향을 조사하였다. 그중 시청자의 정보 추구 동기와 시청자와 방송 진행자 간의 의사사회 상호작용이 인터넷 개인 방송의 시청 만족도에 유의한 영향을 미쳤고 시청 만족도는 구매 의도에 긍정적인 영향을 미치는 것을 알 수 있었다.

• 유통과학연구
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• 제12권10호
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• pp.11-17
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• 2014

Purpose - The purpose of this study is to investigate the relationship that is found to exist between the technology-based self-service convenience orientation factor and the factors of convenience and quality. Research design, data, and methodology - The questionnaire was developed by using the modified and supplementary questions that were examined in previous studies. We used the SPSS/PC 18.0 and lisrel 8.3 statistical packages to analyze the results of the research. For validating the research hypothesis and structural relationship of the research model, path analysis was used in this study. Results - The ease of use exerted a significant influence on the four dimensions. Information had a significant influence on transaction, benefit, and post-benefit convenience. Control had a significant influence on five dimensions. Conclusions - This study suggests that technology-based self-service convenience is classified into five multi-dimensional levels. Further, the study reveals that control, ease of use, and information are important variables in order to increase convenience. Therefore, for improving technology-based self-service convenience, it is important to improve the control, ease of use, and information variables.

• 한국의류학회지
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• 제26권7호
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• pp.1043-1054
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• 2002

The purposes of this study were to empirically examine the effect of relational benefits and relationship quality in the core variables of relationship marketing on customer satisfaction, to investigate the causal relationships among these variables. The questionnaires was administered to 417 women shopped in a fashion retail store in Gwang-ju city during January 14-18, 2002. For analysis of data, frequency, factor analysis, regression analysis, and path analysis were applied. The results were as follows: 1. The customers' perceived relational benefits were categorized as follow: 1) special treatment,2) social, and 3) psychological benefits. Relationship quality was categorized into two factors: trust and commitment 2. The relational benefits significantly influenced customer satisfaction. 3. The relational benefits significantly influenced relationship quality. 4. The relationship quality significantly influenced customer satisfaction. 5. The relational benefits had both direct and indirect effects on customer satisfaction mediated by relationship quality. The results indicated that causal relationship was existed among these three variables.

• 한국산업정보학회논문지
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• 제16권2호
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• pp.139-154
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• 2011

CRM의 금과옥조는 자사의 핵심고객이며 이러한 핵심고객은 자발적 친 기업 활동을 통해 제품, 서비스 개선을 위해 적극적으로 자신의 의견을 개진하고 열린 혁신을 통해 신제품 개발에까지 동참할 정도의 열정을 가진 파트너십을 의미한다. 따라서 기업이 가장 먼저 수행해야 할 과제는 자사의 핵심고객을 정의하고, 정확하게 파악하여 관리하는 일이야 말로 기업의 성장 지름길이다. 본 연구는 핵심고객을 순추천 고객 지수를 통하여 정확히 파악하여 분석하고, 그 전략을 수립함에 목적과 의의가 있다. 또한 NPS가 조절변수로서 종속변수인 점포충성도의 영향력에도 긍정적인 영향을 미치는 것으로 분석되어 핵심고객의 중요도가 실증되었다. 또한 관계혜택이 관계의 질에 긍정적인 영향을 미치며, 매개변수인 관계의 질이 종속변수인 점포충성도에도 긍정적인 영향을 미치는 것으로 실증되어 연구모델이 적합한 것으로 분석되었다.

• Journal of Computational Design and Engineering
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• 제3권3호
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• pp.226-249
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• 2016

The symbiotic organisms search (SOS) algorithm is an effective metaheuristic developed in 2014, which mimics the symbiotic relationship among the living beings, such as mutualism, commensalism, and parasitism, to survive in the ecosystem. In this study, three modified versions of the SOS algorithm are proposed by introducing adaptive benefit factors in the basic SOS algorithm to improve its efficiency. The basic SOS algorithm only considers benefit factors, whereas the proposed variants of the SOS algorithm, consider effective combinations of adaptive benefit factors and benefit factors to study their competence to lay down a good balance between exploration and exploitation of the search space. The proposed algorithms are tested to suit its applications to the engineering structures subjected to dynamic excitation, which may lead to undesirable vibrations. Structure optimization problems become more challenging if the shape and size variables are taken into account along with the frequency. To check the feasibility and effectiveness of the proposed algorithms, six different planar and space trusses are subjected to experimental analysis. The results obtained using the proposed methods are compared with those obtained using other optimization methods well established in the literature. The results reveal that the adaptive SOS algorithm is more reliable and efficient than the basic SOS algorithm and other state-of-the-art algorithms.

• 한국의류학회지
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• 제35권5호
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• pp.601-611
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• 2011

This research evaluates the availability of consumers moving to integrated multi channels by a target analysis on the integrated online channel and verifies the possibility of a synergy effect created by the expansion of an integrated online channel. The objectives are to define the scope of benefits desired in fast fashion and online shopping, compare the desired benefits of fast fashion consumers, online shopping consumers and fast fashion, and online shopping consumers, investigate the acceptance intention of the integrated online channel of consumers, and verity its relationship with the desired benefits. As a result, all consumers indicate the desire to pursue social recognition, pleasure, individuality, economic and convenience orientation, and fashion-innovativeness through shopping activities. In addition, there were differences in the mean of social recognition benefit individuality benefit, economical and convenience orientation benefit, and fashion-innovativeness benefit. Lastly, the acceptance intention of the integrated online channel was significant in all groups and the desired benefits that affect the acceptance intention of the integrated online channel were social recognition for fast fashion consumers along with pleasure and individuality for fast fashion and online shopping consumers.

• 한국의류산업학회지
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• 제13권5호
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• pp.717-727
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• 2011

As new luxury brands are becoming more popular, recent new luxury consumers are showing different tendencies of consumption. The purpose of this study is to investigates the specific bond between the product benefits for new luxury fashion brand and the consumer-brand relationship. Specifically this study conceptualizes the dual path which leads to brand loyalty and brand commitment. 300 data from on-line survey were collected from middle class women who had trading up needs and respondents were asked to select their favorable new luxury fashion brand. As a result of an exploratory factor analysis to identify the structural dimensions of product benefit for new luxury brand groups, four factors were extracted; psychological/emotional benefits, social/symbolic benefits, self-expressive benefits, and product functional benefit. Additional results show that brand attitude had more positive effect on brand loyalty and brand attachment had more positive effect on brand commitment. The findings of this study contribute to provide practical implication on market segmentation for new luxury brands.

• 한국정보시스템학회지:정보시스템연구
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• 제21권4호
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• pp.55-79
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• 2012

LBS(Location-Based Service) is one of the smartphone application services which has been receiving great attention recently. Various applications of smartphone use LBS to provide innovative services. However, use of LBS raises privacy concerns because the location information of users is constantly exposed. Privacy calculus perspective attempts to understand the characteristics of the user's privacy. It is based on the risk-benefit analysis in the economics' perspective. That is, when the benefit expected through personal information disclosure is higher than risk, we are willing to provide personal information. This research suggested a research model based on the privacy calculus perspective to clarify the effect of information disclosure intention of smartphone LBS application users. Based on the main factors of privacy calculus, perception of privacy risk and privacy benefit, the relationship of the perceived value and the information disclosure intention was empirically analyzed by utilizing structural equation modeling(SEM) methodology. According to the results of the empirical analysis, it was found that all relations have statistically significant explanatory power except the relation between privacy concern and information disclosure intention. This study showed a strong evidence of antecedent factors based on privacy calculus of personal information disclosure in smartphone LBS applications.

• 한국의류학회지
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• 제27권6호
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• pp.601-611
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• 2003

The main objective of this study was to investigate the relationship between benefits segmentation and knitwear purchasing behavior of college female students. A questionnaire was developed to measure benefits segmentation, knit wear purchasing behavior. The questionnaire was administered to 505 college female students in Chonbuk and Chonnam. The data was analyzed using percentage, frequency, mean, factor analysis, cluster analysis and ANOVA, Duncan multiple range test. The results of the study were as follows: The college female students were classified into four subdivisions by the cluster analysis: recreation pursuit group, fashion pursuit group, individuality pursuit group, self-improvement pursuit group on the basis of pursuit benefit factors. The knitwear purchasing motives of consumers were significantly different according to pursuit benefit subdivision. The individuality pursuit group was the highest user of mass media fashion information sources. The fashion pursuit group used purchasing experience and advice of others less than other groups. Consumers' evaluation criteria of knitwear products were significantly different depending on pursuit benefit subdivision in design and coordination, goods traits, practicality, individual expression, and external criterion. The other groups used purchasing experience and advice of others more than the fashion pursuit group.