• 산경연구논집
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• 제12권4호
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• pp.35-51
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• 2021

Purpose: As the digital environment has expanded opportunity for consumers to acquire information from social media and social network services(SNS), With this environment, influencer has not only promoted products, but also participated in distribution and influencing on their followers. Despite the increasing interest in influencers, there has not been enough research on the structure of fashion influencer, relationship of immersion and purchase intention. This study examined the effects of fashion influencers' characteristics to the immersion of relationship with followers and purchase intention. Research design, data and methodology: For data collection, a pilot survey and the final survey were conducted. The pilot survey data was conducted to 50 female SNS users following fashion influencers. Based on the pilot tests, questionnaire was revised and the final survey was conducted online from august 22 to September 1, 2019 to female SNS users who have followed fashion influencer. A total of 408 data were collected, and exploratory factor analysis, correlation analysis, and structural equational modeling techniques were employed for the data analyses using AMOS 26.0 and SPSS 26.0. Results: First, five factors were extracted for the fashion influencers' characteristics: interactivity, similarity, reliability, expertise and attractiveness. Second, fashion influences' reliability, expertise, similarity, interactivity have a positive (+) effects on relationship immersion; however, attractiveness has no effect on relationship immersion with followers and fashion influencer. It was also determined that relationship immersion had positive (+) influences on purchase intention. The relationship immersion has been found to have a partially mediated effect and similarity has complete mediated effects between interactivity, reliability, and expertise of fashion influencers and purchasing intentions. In terms of fashion opinion leadership, it was found to have a significant influence on purchase intention only for low fashion leadership groups. Conclusions: The present study found the structural relationships among the influencer characteristics, relationship immersion and purchase intentions to provide framework for succeeding research. This research revealed academic association of intention of purchasing through use of fashion social media and fashion influencer marketing. The results also showed the practical implications that fashion influencers' expertise and reliability perceived by their followers are key determinants to success in influencer marketing.

• Human Ecology Research
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• 제55권1호
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• pp.1-12
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• 2017

This study examines the relationship among children's smart device immersion tendency, children's self-regulation, and pro-social behavior as well as investigates the mediating effect of self-regulation between children's smart device immersion tendency and pro-social behavior. Participants were composed of 263 4-year-old children attending kindergarten in Incheon and Gyeonggi province. Data were analyzed by means of Pearson's correlation coefficients in SPSS, the structural equation model and bootstrapping in AMOS. The results are as follows. First, there is a statistically meaningful relationship among children's smart device immersion tendency, self-regulation, and pro-social behavior. There is a negative correlation between children's smart device immersion tendency and children's self-regulation as well as pro-social behavior; however, there is positive relationship between children's self-regulation and pro-social behavior. Second, children's smart device immersion tendency had a direct effect on children's self-regulation. In addition, children's self-regulation indicated a direct effect on children's pro-social behavior. Third, children's self-regulation was found sufficient to mediate the relationship between children's smart device immersion tendency and pro-social behavior. The results indicate that the effort to increase children's self-regulation may decrease the negative effect toward children's pro-social behavior caused by smart device immersion tendencies.

• 한국보육지원학회지
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• 제14권5호
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• pp.117-136
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• 2018

Objective: This study examined the mediating roles of preschoolers' self-regulation in the relationship between maternal parenting behaviors and preschoolers' excessive immersion in smartphones. Methods: A total of 268 mothers of preschoolers responded to questionnaires on three research variables. Data were analyzed by correlation analyses and regression analyses. Results: First, maternal warmth/encouragement was negatively related to preschoolers' excessive immersion in smartphones, while maternal overprotectiveness/permission and rejection/neglect were positively related to preschoolers' excessive immersion in smartphones. Second, maternal warmth/encouragement and limit setting were positively linked to preschoolers' self-regulation, but maternal overprotectiveness/permission and rejection/neglect were negatively linked to preschoolers' self-regulation. Third, preschoolers' self-regulation was negatively associated with their excessive immersion in smartphones. Finally, preschoolers' self-regulation fully mediated the relationship between maternal warmth/encouragement and preschoolers' excessive immersion in smartphones, and preschoolers' self-regulation partially mediated the relationship between maternal overprotectiveness/permission, rejection/neglect and preschoolers' excessive immersion in smartphones. Conclusion/Implications: The results of this study suggest that positive maternal parenting behaviors and preschoolers' effective self-regulation are important in order to decrease preschoolers' smartphone overuse. These findings provide empirical evidence to develop programs for prevention and intervention of preschoolers' smartphone addiction.

• 융합경영연구
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• 제11권3호
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• pp.67-79
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• 2023

Purpose: This study examines the relationship between content characteristics and customer viewing and purchase intention in live-streaming commerce. Research design, data, and methodology: For this purpose, seven independent factors such as entertainment, artistry, storytelling, informativity, interactivity, reliability, and technicality are extracted based on previous literature. The viewing intention and purchase intention are adopted as dependent factors. The role of 'immersion' is investigated as a mediating factor between the independent and dependent factors. Results: The results showed that entertainment, artistry, technicality, and reliability significantly affected immersion, and immersion affected viewing intention and purchase intention. Immersion was found to play a mediating role between content characteristics and consumer viewing and purchase intention. Conclusions: The results indicate that the content characteristics not only attract customers but also affect their immersion, viewing intention, and purchase intention directly or indirectly in the live-streaming commerce sector.

• Journal of Information Technology Applications and Management
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• 제28권6호
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• pp.1-21
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• 2021

This study is about Augmented Reality Game (AR Game) applied to Pokemon Go, which has recently been a sensational game. We focused on and analyzed the intention for continuous use as a dependent variable. We made hypotheses through previous studies and used spatial presence, perceived interactivity, perceived pleasure, and sickness as independent variables. Immersion was set up as a mediating variable. We conducted the study using 198 data, which people who experienced AR games responded. The results were as follows. First, spatial presence and perceived pleasure were found to have a significant effect on immersion, as in previous studies. Second, the relationship between sickness and immersion, which were shown to have a negative relationship in previous studies, we found that variables had a positive relationship unlike previous studies and rejected the hypothesis. Third, perceived interactivity, which is one of the crucial variables to affect the intention for continuous use, we found not to have a significant relationship among perceived interactivity, immersion, and the intention for continuous use. This result is opposite from previous studies, and further research on this issue is expected. We conducted this study with an individual user's view on immersion and the intention for continuous use rather than focusing on technical or political topics. Besides, this study has a significance that drew different results from previous studies and explored people who relish AR games with the characteristics of personal variables.

• International journal of advanced smart convergence
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• 제12권4호
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• pp.344-352
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• 2023

The purpose of this study is to empirically grasp the relationship between website immersion and website attitude by the attribute factors of the Taekwondo information website and provide it as basic data for effective operation of the Taekwondo information website. The subjects of this study were Taekwondo athletes enrolled in high schools and universities affiliated with the Korean Taekwondo Association, and the sampling method was sampled using the convient sampling method, a non-probability sampling method. Of the 820 questionnaires finally obtained, 789 were processed using PASW Statistics 20.0 and AMOS, except for 31 that were deemed to have poor respondents' contents or were not valuable as data. For data analysis, the statistical analysis techniques used in this study were frequency analysis, factor analysis, Cronbach's α test, correlation analysis, and structural equation model analysis (SEM), and the significance level of the research hypothesis was α=.It was verified at 05. The following conclusions were drawn through such research methods and procedures. First, information, entertainment, structure, cognition, searchability, and connectivity of Taekwondo information website attributes affect website immersion. Second, website immersion is affecting website attitudes.

• 한국콘텐츠학회논문지
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• 제13권11호
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• pp.665-676
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• 2013

이 연구에서는 한국콘텐츠진흥원에서 실시한 "게임과몰입 종합 실태조사" 원자료의 2차 분석을 통해 심리 특성이 게임 과몰입에 미치는 영향을 파악하였다. 심리 특성은 정서안정, 자존감, 의지력, 행복감이라는 4개 유형으로 구분되며 연령, 성별, 경제수준, 여가활동 다양성, 친구/가족 관계, 게임이용시간과 함께 독립변인으로 하여 심리불안, 대인관계지장, 일상생활지장, 게임시간 및 욕구통제력 상실이라는 4개의 과몰입 유형에 미치는 영향을 분석하였다. 그 결과 심리 유형과 인구학적 변인, 게임 이용시간, 친구/가족 관계, 여가활동의 다양성 등이 게임 과몰입에 상당히 영향을 미치는 것으로 나타났다. 심리 유형 중 정서적 안정과 자존감 순으로 부(-)의 영향을 미친 것으로 분석되었는데 이는 정서적 안정과 자존감 제고가 게임 과몰입의 위험성을 줄이는데 중요한 요소가 됨을 의미한다. 이를 토대로 어린이, 청소년의 게임 과몰입 문제 해소를 위한 방안들이 논의되었으며 후속 연구 아이디어가 제시되었다.

• International Journal of Advanced Culture Technology
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• 제8권4호
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• pp.144-152
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• 2020

The purpose of this study is to examine the effects of university students' media sports immersion experience through social media on exercise immersion and exercise continuation. This research target was first selected as a population of university students who have contacted media sports aged 20 or older living in Gwangju Metropolitan City in 2019. The sampling procedure was divided into five parts: Dong-gu, Seo-gu, Nam-gu, Buk-gu, and Gwangsan-gu in Gwangju, and 300 men and women were sampled using cluster random sampling. After individually entering coded data into the computer, the statistical program (SPSS Windows.20.0 Version) was used. The results obtained through this research process are as follows. First, it was found that university students' immersion to media sports had a partial effect on their commitment to exercise. Second, it was found that university students' immersion in media sports had a partial effect on the continuation of the exercise. Third, it was found that college students' exercise commitment has a partial effect on exercise continuation.

• 한국산학기술학회논문지
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• 제18권5호
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• pp.490-496
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• 2017

본 연구의 목적은 성격5요인과 스트레스 대처방식과의 관계에서 자기효능감의 매개효과를 검증하는 것이다. 이를 위하여 설정된 연구문제는 다음과 같다. 첫째, 성격 5요인과 스트레스 대처방식, 자기효능감의 관계는 어떠한지 분석하였다. 둘째, 성격 5요인 가운데 그 자체가 대학생의 정신건강을 의미하는 변인으로, 임상적 의미가 매우 높은 신경증과 성실성을 선정하여 신경증 및 성실성과 스트레스 대처방식과의 관계에서 자기효능감이 매개역할을 하는지 알아보았다. 이러한 연구문제를 검증하기 위하여 충청지역 D대학 1학년 462명을 대상으로 성격 5요인 척도, 스트레스 대처방식 척도, 자기효능감 척도를 실시하였다. 첫째, 상관 분석 결과 신경증과 자기효능감은 부적 상관을 나타내고, 성실성은 정적 상관을 나타냈다. 그리고 성격5요인과 스트레스 대처방식을 살펴보면 성실성은 스트레스 대처방식 가운데 회피중심과 부적상관을 보였고, 신경증은 스트레스 대처방식 중 사회적지지, 문제해결중심과 부적상관을 보였다. 둘째, 위계적 회귀분석을 사용해 자기효능감의 매개효과를 분석한 결과 자기효능감은 신경증 요인과 회피중심 간에 관계에서만 부분 매개효과가 있음을 나타냈다. 이러한 결과는 대학생의 스트레스 대처를 예측하기 위해 성격5요인이 유용한 심리적 구인이라는 점과 특히 대학생의 정신건강의 예언변수인 신경증 요인과 스트레스 대처방식 가운데 회피성향을 갖고 있는 경우 정신적 스트레스를 줄이기 위해 자기효능감에 대한 교육적 중재의 필요성을 밝혔다는 점에서 의의가 있다.

• 산업융합연구
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• 제20권6호
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• pp.73-81
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• 2022

본 연구는 비대면 전공수업을 경험한 간호대학생의 학습동기, 학습몰입과 학습관련 자기주도성 관계를 파악하고자 시도된 서술적 조사연구이다. 자료수집은 2021년 8월 1일부터 30일까지였으며, 수집된 자료는 IBM SPSS/WIN 22.0 프로그램을 이용하여 분석하였다. 본 연구결과 학습동기는 학습몰입, 학습관련 자기주도성과 양의 상관관계가 있었고, 학습동기와 학습관련 자기주도성의 관계 역시 상관관계가 나타났다. 학습몰입에 영향을 미치는 요인으로 학습동기과 학습관련 자기주도성으로 분석되었으며, 학습관련 자기주도성은 학습동기와 학습몰입의 관계에서 부분 매개변수임을 확인하였다. 따라서, 간호대학생의 학습관련 자기주도성은 학습동기와 학습몰입에 중요 요인이므로, 이를 향상시킬 수 있는 구체적인 방안이 마련되어야 한다.