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http://dx.doi.org/10.17703/IJACT.2020.8.4.144

The Relationship between Sports Media Immersion and Sports Continuation of University Students through Social Media

Jung, Hana (Department of Physical Education. Kookmin University)
Lee, Myoungjin (Department of Sports Leisure, Honam University)
Park, Sunmun (Department of Sports Leisure, Honam University)

Publication Information

International Journal of Advanced Culture Technology / v.8, no.4, 2020 , pp. 144-152 More about this Journal

Abstract

The purpose of this study is to examine the effects of university students' media sports immersion experience through social media on exercise immersion and exercise continuation. This research target was first selected as a population of university students who have contacted media sports aged 20 or older living in Gwangju Metropolitan City in 2019. The sampling procedure was divided into five parts: Dong-gu, Seo-gu, Nam-gu, Buk-gu, and Gwangsan-gu in Gwangju, and 300 men and women were sampled using cluster random sampling. After individually entering coded data into the computer, the statistical program (SPSS Windows.20.0 Version) was used. The results obtained through this research process are as follows. First, it was found that university students' immersion to media sports had a partial effect on their commitment to exercise. Second, it was found that university students' immersion in media sports had a partial effect on the continuation of the exercise. Third, it was found that college students' exercise commitment has a partial effect on exercise continuation.

Keywords

Media Sports Immersion; Exercise immersion; Cognitive immersion; Action immersion; Exercise continuation;

Citations & Related Records

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