• 지식경영연구
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• 제8권1호
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• pp.15-28
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• 2007

In the age where the Internet changes everything, even the earth has become flat. The boarders between nations, locations, times, and industries are not meaningful, and no single company can do the whole process well. Therefore, various types of 'Value network' and 'Relation web' emerge for moving first and learning fast. Both the relationship maturity model (RMM) proposed and the partnership management initiatives at SKT demonstrate that the concept is important, and that the final goal can be reached only through a series of critical outcome at each phase. In particular, recognizing as core infrastructures various online/offline channels, deep trust, and rich communications is an important finding for a successful relationship management. Also, related literatures suggest the following key factors to be influential in more than two phases: professionalism including expertise, similarity, channel infrastructure, trustful/trustworthy, and absorptive capacity. Based on these findings, future efforts need to be put on the research & development of related measurement and management tools. It is hoped that more dance with their partners through these efforts.

• 한국프랜차이즈경영연구
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• 제7권1호
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• pp.31-44
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• 2016

Purpose - This study aims to examine different impacts of franchisor's leadership and franchisee's marketing efforts on franchisee dissatisfaction and switching intentions, and to investigate how franchisee dissatisfaction plays a mediating role in the relationship between these constructs. This study attempted to fill the gap in the literature by treating the franchisee dissatisfaction as a mediator in the relationship between these constructs, identify how franchisor's leadership and franchisee's marketing efforts have effects on franchisee dissatisfaction, in turn, reduce switching intentions, and provide the managerial implications for building a long-term relationship to achieve mutual goals between franchisors and franchisees Research design, data, and methodology - In order to test the hypotheses, the data were collected from franchisees in Seoul and Gyeonggi Province. The franchisee owners were informed about the purpose of this study by the trained interviewers. The respondents received a letter introducing the purpose of this study and another letter that the owners wrote to encourage their active participation. Among the 300 questionnaires distributed, 260 (86.7%) questionnaires were returned. Of those collected questionnaires, 6 uncompleted responses were excluded, and 254 questionnaires with an effective response rate of 84.7% were coded and analyzed using frequency, confirmatory factor analysis, and correlations analysis, and structural equation modeling with SPSS 21.0 and SmartPLS 3.0. Results - The findings of the study are as follows. First, franchisor leadership had a negative effect on franchisee dissatisfaction, but franchisee marketing efforts did not have a significant effect on franchisee dissatisfaction. Second, franchisee dissatisfaction had a positive effect on switching intentions. Third, franchisor leadership had a negative effect on switching intentions, but franchisee marketing efforts did not have a significant effect on switching intentions. Conclusions - This study researched the franchisor's leadership as a single factor of transformational leadership. Thus, it may have limits in measuring leadership. Future studies shall include emotional, loyal, and transactional leadership. In addition, the future studies shall also research the effect of franchisor's leadership and franchisees' marketing efforts on dissatisfaction and switching intentions. For example, the franchisor's relationship-oriented efforts can be a crucial parameter that reduces dissatisfaction and switching intentions.

• 디지털융복합연구
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• 제14권4호
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• pp.267-276
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• 2016

본 연구는 모바일 소셜 커머스에서 서비스 회복 노력의 공정성이 대고객 관계성과에 미치는 영향을 실증적으로 분석하였다. 이를 위하여 인지적 신뢰, 감정적 신뢰와 함께 서비스 회복 후 만족을 대고객 관계성과로 규정하였으며, 모바일 소셜 커머스에서 서비스 실패를 경험한 소비자들을 대상으로 한 설문조사 결과를 토대로 구성개념들 간의 관계를 공분산구조모형 분석을 통하여 확인하였다. 가설검증 결과, 서비스 회복 노력의 공정성 3가지 모두는 인지적 신뢰에 유의한 영향을 미치는 반면, 감정적 신뢰에는 절차 공정성만이 긍정적인 영향을 미치는 것으로 나타났다. 또한 인지적 신뢰와 감정적 신뢰는 회복 후 만족에 유의한 영향을 미치는 것으로 밝혀졌다. 본 연구결과는 전자상거래 분야의 연구에서 최근 각광받고 있는 모바일 소셜 커머스를 대상으로 서비스 실패를 경험한 고객들과의 관계유지 및 개선을 위한 시사점을 제공하고, 서비스 회복 노력의 성과인 회복 후 만족을 향상시킬 수 있는 유용한 전략으로 활용될 것이다.

• Management Science and Financial Engineering
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• 제19권2호
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• pp.1-11
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• 2013

An interesting puzzle in business practices is that although many researchers emphasize the benefits of a revenue-sharing contract, a wholesale contract has remained to be the most common contractual form. By introducing the concept of unobservable efforts, we examine the contractual efficiency of a wholesale contract and a revenue-sharing contract. The multi-task agency model and experimental design approach are used to analyze the relationship between the contractual efficiency and parameters. A major finding of our study is that a wholesale contract coordinates unobservable efforts, while it fails to coordinate the order quantity decision. Because unobservable efforts have mixed effects on the contractual efficiency, the superiority of contract type depends on parameters. This finding implies that a wholesale contract can be a competitive contract, especially when unobservable efforts are heavily involved. Our conclusion is that the current popularity of a wholesale contract is manager's rational response to complex supply chain environments rather than irrational behaviors.

• 한국신뢰성학회지:신뢰성응용연구
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• 제16권2호
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• pp.78-89
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• 2016

Purpose: In this paper, we investigate whether the endeavors for Six Sigma quality management by a firm have positive effects on its financial performance and the length of Six Sigma implemented period affects its financial status. We find a relationship between Six Sigma implemented period and several financial performance index using a smoothing spline function. Methods: A smoothing spline function is used in order to analyze the relationship between efforts for quality management and financial performance. Specifically, the return on assets, return on equity, sales cost and business fee are investigated as dependent variables and the efforts for quality management as independent variable. Results: As a result of the analysis, the indication is that companies that put effects into the Six Sigma quality management have a positive result in its financial status. In detail, the efforts for Six Sigma quality management have positive effects on total asset turnover ratio and Six Sigma implemented period on net income to net sales ratio. Additionally, companies with longer (shorter) period of Six Sigma program have more (less) improvement in its financial status. Conclusion: It can be concluded that the company's efforts for quality management positively influence financial performance.

• 경영과정보연구
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• 제33권2호
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• pp.205-223
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• 2014

본 연구는 축제와 관련된 기존의 연구를 검토하고, 축제 참여자의 제약요인과 협상노력간의 관계를 살펴보고, 제약협상 노력에 따른 축제 참여 관람객의 체험인식과 만족의 관계를 검증하였다. 앞서 설명한 이론적 배경을 바탕으로 설정한 가설에 근거하여 실증적으로 검증하였으며, 연구결과를 요약하면 다음과 같다. 첫 번째, 축제참여 제약과 축제참여에 대한 협상노력 측면의 경우 축제참여의 제약요인(내재적 제약, 대인적 제약, 구조적 제약)과 협상노력간의 관계에서 대인적 제약과 구조적 제약의 경우 축제참여 제약협상 노력에 정(+)의 영향을 미치는 것으로 나타났으며, 내재적 제약 요인의 경우 기각되었다. 두 번째, 축제참여와 관람객의 축제체험인식과 만족의 연구결과를 살펴 보면 축제참여가 인지적 체험, 감정적 체험 그리고 만족에 모두 정(+)의 영향을 미치고 있음을 확인할 수 있었다.

• 한국전자거래학회:학술대회논문집
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• 한국전자거래학회 2003년도 종합학술대회 논문집
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• pp.66-71
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• 2003

As the Internet business is expanding rapidly, companies began to realize that relationship profitable partners is a key to long-term profitability, efforts to foster better Partner Relationship management became an important focus of companies. Companies pursuing this strategy quickly in building partner relationship management. So, this paper offers the strategic effective management plans of partner from partner relationship management.

• 산업경영시스템학회지
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• 제43권3호
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• pp.143-155
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• 2020

The relationship between companies in the supply chain is a core competency of the company and key indicator which determines the survival of a company. Therefore, companies are investing in efforts for inter-company relations, and related studies have been conducted for a long time. However, in the supply chain, the positions and characteristics of suppliers and buyers are not the same. Therefore, research is needed to better understand and respond to other characteristics of the relationship between suppliers and buyers. The purpose of this study was to identify the characteristics of the resources held between the buyer and the supplier through social capital, which is a value asset that can be used as a resource created through social relations, and whether it affects the commitment of the relationship. In addition, The core of this study was to statistically analyze the differences between suppliers and buyers through this analysis. This study was conducted by surveying companies that are suppliers and buyers along the supply chain. The difference between the supplier and the buyer was revealed through empirical analysis, and statistically, the difference between the two groups was also revealed. As a result of the analysis, the higher the involvement of the buyer, the more significant the result of structural capital was, and the result was statistically opposite to the supplier. As for the relationship capital, quantitative and qualitative relationship capital had different effects on the commitment. Both the supplier and the buyer had a positive effect on relationship performance. However, the effect of emotional commitment on non-financial relationship performance has a greater degree of influence on suppliers, and it appears in statistical differences. This study revealed differences in the relationship between suppliers and buyers, and found that different investments and efforts were required for each group.

• 품질경영학회지
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• 제41권4호
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• pp.611-621
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• 2013

Purpose: The purpose of this study was to investigate if companies' efforts of quality management practices have positive impacts on the companies' performance as the first stage. In the second stage of this study, we tried to confirm if the degree of companies' making efforts on customization strategy and R&D strategy function as moderate variable on relationship between quality management practices and companies' performance. Methods: The collected data through survey were analysed using multiple regression for the first stage of the study and moderate regression for the second one of it. Results: The results of this study are as follows; quality management practices have positive effect on performances. Moreover, much effort on customization strategy has significant moderate effect on relationship between quality management practices and corporate performance. On the other hand, much effort of companies on R&D strategy has significant moderate effect on the relationship between the two as well. Conclusion: Manufacturing and services companies in Korea need to make effort of quality management practices in order to improve corporate performance. Moreover, if that efforts are combined with customization strategy and R&D strategy, they will expect synergy effect on performance improvement.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2009년도 춘계 종합학술대회 논문집
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• pp.449-453
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• 2009

본 연구의 목적은 여가제약 협상노력과 레저스포츠참가의 관계를 규명하기 위하여 2009년 2월 9일부터 3월6일까지 26일간 걸쳐서 수도권지역 만 19세의 성인을 대상으로 일반인, 동우회, 클럽회원으로 설정한 다음 유의표집법(purposive Sampling methid)으로 250명을 표본 추출하였다. 본 연구는 레저스포츠참가자활동의 비참가자를 배제하기 위하여 레저스포츠시설들을 방문하여 표본조사를 실시하였다. 수집된 자료는 SPSSWIN15.0 프로그램을 이용하여 요인분석, 신뢰도 분석, 다중회귀분석, 경로분석 등의 방법을 활용하였다. 결론은 다음과 같다. 첫째, 여가제약 협상노력은 레저스포츠 참가 빈도에 영향을 미친다. 즉 여가활동 열망변화 노력이 커질수록 참가 빈도는 높아진다. 둘째, 여가제약 협상노력은 레저스포츠참가 기간에 영향을 미친다. 이는 여가활동 에너지충전을 잘 할수록 강도조절을 잘 할수록 참가 기간이 길어진다. 셋째, 여가제약 협상노력은 레저스포츠참가 강도에 영향을 미친다. 이는 여가활동을 위해 노력이 커질수록 참가 강도가 높아진다.