The Effective management plans of partner from Partner Relationship Management

파트너관계관리(PRM)에서의 파트너의 효율적 관리방안

  • 문영주 (공주대학교 대학원 전자상거래학과) ;
  • 이종호 (공주대학교 상업정보교육과, 전자상거래학과 대학원)
  • Published : 2003.09.01

Abstract

As the Internet business is expanding rapidly, companies began to realize that relationship profitable partners is a key to long-term profitability, efforts to foster better Partner Relationship management became an important focus of companies. Companies pursuing this strategy quickly in building partner relationship management. So, this paper offers the strategic effective management plans of partner from partner relationship management.

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