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http://dx.doi.org/10.7469/JKSQM.2013.41.4.611

An Exploratory Research on Moderate Effect of Customization and R&D Strategy to Relationship between Quality Management Practices and Performances  

Park, Jeong Soo (College of Business Administration, Inha University)
Chang, Deok Shin (College of Business Administration, Konkuk University)
Kim, Youn Sung (College of Business Administration, Inha University)
Lee, Dongwon (College of Business Administration, Inha University)
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Abstract
Purpose: The purpose of this study was to investigate if companies' efforts of quality management practices have positive impacts on the companies' performance as the first stage. In the second stage of this study, we tried to confirm if the degree of companies' making efforts on customization strategy and R&D strategy function as moderate variable on relationship between quality management practices and companies' performance. Methods: The collected data through survey were analysed using multiple regression for the first stage of the study and moderate regression for the second one of it. Results: The results of this study are as follows; quality management practices have positive effect on performances. Moreover, much effort on customization strategy has significant moderate effect on relationship between quality management practices and corporate performance. On the other hand, much effort of companies on R&D strategy has significant moderate effect on the relationship between the two as well. Conclusion: Manufacturing and services companies in Korea need to make effort of quality management practices in order to improve corporate performance. Moreover, if that efforts are combined with customization strategy and R&D strategy, they will expect synergy effect on performance improvement.
Keywords
Quality Management Practices; Customization Strategy; R&D Strategy; Moderate Regression;
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