• Title/Summary/Keyword: Relational behavior

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A Study on Service Recovery and Customer Behavior from Service Failure (서비스 실패에 따른 서비스 회복과 고객행동에 관한 연구)

  • Park, Young-Bae
    • Culinary science and hospitality research
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    • v.13 no.1 s.32
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    • pp.152-165
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    • 2007
  • The purpose of this study is to prove that the appropriate fit between service failure and recovery strategy can efficiently maximize customer satisfaction and behavioral intention, by using the prepared scenario through comprehensive approach concerning how the expectation level of service recovery has influence on perceived fairness, satisfaction and behavioral intention of service recovery based upon size in case of service failure. This study has been conducted by way of selection of filling-up type questionnaires for customers themselves who have experience in service failure out of customers who can easily visit family and hotel restaurants, that is, domestic restaurants in Seoul area, $June{\sim}August$ 2004, by setting factorial design of 2(control, severeness)$\times$3(distributive fairness, procedural fairness, mutual relational fairness)$\times$2(customer satisfaction, customer behavior). The survey was performed on the customers who visited common restaurants, family restaurants, hotel restaurants, etc. mainly in Seoul, and total 600 sheets of questionnaires were distributed and 496 sheets of them were returned(82.67% of return ratio). Research findings are as follows; First, perceived recovery justice has an effect on customer satisfaction and behavioral intention. Second, customer satisfaction and restaurant satisfaction have positive influence on behavioral intention. The results will be helpful for them to develop a further service failure and recovery framework. For service marketing managers, the results will suggest specific guidelines for establishing service recovery strategies.

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Graph Database Design and Implementation for Ransomware Detection (랜섬웨어 탐지를 위한 그래프 데이터베이스 설계 및 구현)

  • Choi, Do-Hyeon
    • Journal of Convergence for Information Technology
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    • v.11 no.6
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    • pp.24-32
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    • 2021
  • Recently, ransomware attacks have been infected through various channels such as e-mail, phishing, and device hacking, and the extent of the damage is increasing rapidly. However, existing known malware (static/dynamic) analysis engines are very difficult to detect/block against novel ransomware that has evolved like Advanced Persistent Threat (APT) attacks. This work proposes a method for modeling ransomware malicious behavior based on graph databases and detecting novel multi-complex malicious behavior for ransomware. Studies confirm that pattern detection of ransomware is possible in novel graph database environments that differ from existing relational databases. Furthermore, we prove that the associative analysis technique of graph theory is significantly efficient for ransomware analysis performance.

Gender Differences of Direct and Relational Aggression in Children and Adolescents (국내 초등학생 및 중학생의 성별에 따른 직접적 공격성과 관계적 공격성의 차이)

  • Jeong, Da-un;Kim, Ji-Woong;Hong, Hyun-ju;Kim, Seung-Jun;Lee, Na-Hyun;Yang, Ji-sun;Ahn, Song-ii;Im, Woo-Young;Jhung, Kyungun
    • Korean Journal of Psychosomatic Medicine
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    • v.23 no.2
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    • pp.86-92
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    • 2015
  • Objectives : The aim of this study was to investigate the gender differences of direct aggression and relational aggression in Korean elementary and middle school students. Methods : Parents of 946 elementary school students(age $9.54{\pm}1.72$ years, 485 boys, 461 girls) completed the Child Behavior Checklist(CBCL). Six-hundred-and-three middle school students(age $13.98{\pm}0.93$ years, 301 boys, 302 girls) completed the Youth Self-Report(YSR). Independent t-test, chi-square test, and Fisher's exact test were used. Results : Boys had significantly higher direct aggression scores than girls in elementary school students(p<0.001). There was no significance gender difference of relational aggression in elementary school students(p=0.235). In middle school students, boys had significantly higher direct aggression than girls(p=0.017), and girls had significantly higher relational aggression compared to the boys(p<0.001). Conclusions : Our results suggest the presence of gender differences in manifestation of aggression subtypes in Korean elementary and middle school students. These gender differences should be taken into account in prevention and intervention approaches of aggression in children and adolescents.

A Study of Needs and Behavior on a Virtual Community: Focused on College Student's Internet Cafe Activities (가상 커뮤니티 이용 욕구(needs)와 행위(behavior)에 관한 연구: 대학생들의 인터넷 카페 이용을 중심으로)

  • Ku, Gyo-Tae
    • Korean journal of communication and information
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    • v.30
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    • pp.7-33
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    • 2005
  • This study examined the type of needs involved in the activities of a virtual community and the impart of gender on online participants' needs and 'perceived control behavior'. In addition, the study tried to figure out how people behave on certain factors. The survey was conducted to 230 local students who have experienced online community activities. The study results showed there were three factors related to a virtual community, 'relational need', 'entertainment need', 'instrumental need'. There was, however, no significant effect between gender and the type of needs, and between gender and 'perceived behavior control'. The results also showed that 'entertainment need' is the most important factor to predict a virtual community participation. This might not Imply the improvement of information technologies helps us return to the communities in which Individuals have a close and affectionate relationship each other.

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The Effects of the Individual and Family Relational Variables Perceived by Adolescents on Adolescents' Problem Behaviors (청소년의 개인변인과 청소년이 지각한 가족변인이 문제행동에 미치는 영향)

  • 고정자
    • Journal of the Korean Home Economics Association
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    • v.41 no.7
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    • pp.121-143
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    • 2003
  • The purpose of this study was to show general trends in the psychological environment of family and problem behaviors perceived by adolescents and examine possible changes in such trends in accordance with the individual variables of adolescent, and then find out the effect of these variables on adolescents' problem behavior. The subject were 1374 adolescents of middle school in Busan(male 698, female 676). The main results were as follows : (1) General trends in the degree of parental monitoring showed that girls had more high than boys, and in the degree of family discord, boys showed more high than girls. In the degree of openness of parent-adolescent communication perceived by adolescents showed that girls had more open communication with mother than boys. Such trends in problem behaviors indicated that adolescents had the attention problem most. According to gender, girls had more problems in withdrawal, somatic complain, anxiety/depression, thought problems, attention problems, destructivity/identity, internalizing problems, total behavior problems in comparison to boys. Boys did delinquent behaviors more than girls. (2) For boys, the monthly income of their family, family discord, and the mother-adolescent communication have a significant direct effect on internalizing problems, externalizing problems and total behavior problems. Besides mother's employment and the type of family have a significant indirect effect on behavior problem. For girls, mother's employment, parental monitoring, family discord, and father-adolescent communication have a significant direct effect on internalizing problems. Mother's employment, family discord, mother-adolescent communication have a significant indirect effect on externalizing problems and total behavior problems. Bisides mother's employment, grade, the type of family, dating have a significant indirect effect on behavior problem. (3) The variables to have a significant influence on the parental monitoring showed as the monthly income of their family, dating, mother's employment, the type of family, the family discord showed as mother's employment on the parent-adolescent communication showed as the type of family. (4) Family discord was the most powerful predicator of problem behaviors of middle school students.

PB Product Attributes' Effects on Consumption Emotion, Brand Attitude, and Brand Loyalty in General Supermarkets (종합슈퍼마켓 PB상품의 선택속성이 소비감정, 브랜드태도 및 브랜드 충성도에 미치는 영향)

  • Chun, Tae-Yoo;Choi, Sang-Beom;Park, No-Hyun
    • Journal of Distribution Science
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    • v.12 no.11
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    • pp.67-76
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    • 2014
  • Purpose - PB (Private Brand) refers to the product for which the distribution company plans the production independently, consigns the production to the manufacturer, or attaches the self-developed trademark and sells it. To reinforce competitiveness in such a market environment, diverse products development, systematic management activities, and marketing efforts to analyze and understand the consumers' behavior regarding PB products are emphasized. Therefore, this study aims to investigate the relationships among PB product attributes, consumption emotion, brand attitude, and brand loyalty in general supermarkets. First, PB product attributes were defined using the five categories of perceived price, store image, familiarity, perceived service, and perceived quality, based on preceding studies. This study examined the influence of PB product attributes on consumption. Further, this study examined the relation among consumption emotion, brand attitude, and brand loyalty. This study provides more detailed and concentrated strategic implications. Research design, data, and methodology - In this study, the research model was designed to examine the relation among PB product attributes, consumption emotion, brand attitude, and brand loyalty. For the data collection method, the questionnaire survey comprised multiple items for each component and the direct interview method was employed. To collect data, the questionnaire survey was conducted for customers who personally visited the general supermarket after verifying the PB product purchase experience. The questionnaire survey was performed for one month, May 2014. A total of 300 questionnaires were distributed and 240 questionnaires were used for the analysis, excluding the unanswered and insincere questionnaires. The data were analyzed using SPSS ver. 20.0. Results - First, PB product attributes had a significantly positive effect on consumption emotion. The PB product attributes perceived by the customer at the point of service contact are important to form the positive consumption emotion. Second, consumption emotion had a significantly positive effect on brand attitude. Third, the consumption emotion had a significantly positive effect on brand loyalty. Such consumption emotion is an important factor in causing the positive evaluation on the brand attitude perceived by the customer. Fourth, brand attitude had a significantly positive effect on brand loyalty. The consumption emotion was positively represented to invoke the relational continuance behavior. The relational continuance behavior accompanies the repetition of purchase, word of mouth, and recommendation activities, and influences trust regarding the brand, for which the customer maintains the transaction continuously. Conclusions - The PB product attributes perceived by the customer at the point of service contact are important factors to form the positive consumption emotion. Based on this result, the discount store service provider would prepare the measures that can make the customer recognize the positive value, and make more detailed efforts. Consumption emotion is an important factor to cause the positive evaluation on the brand attitude perceived by the customer. Based on this result, the general supermarket must make efforts to provide fun or convenience in the purchase process for consumers.

Relational Exchange As Affected by the Conflict-Resolution Mechanism (유통경로상 갈등해결양식이 관계형 거래에 미치는 영향)

  • 현용진
    • Journal of Distribution Research
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    • v.6 no.2
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    • pp.65-89
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    • 2002
  • Compromise is a conflict-resolution mechanism whereby both parties mutually make concessions and reach an agreement somewhere between their initial positions. In the process of a compromise, both parties may engage in three kinds of behaviors with respect to concessions. First, a party makes a concession in response to another's concession (a positive matching behavior). Second, a party makes a demand in response to another's demand (a negative matching behavior). Third, a party makes a concession/demand in response to another's demand/concession (a mismatching behavior). A situation is considered where a manufacturer intends to resolve a conflict with a distributor using a compromise. In this situation, a conceptual framework is addressed. This framework presents a set of variables affecting the likelihood that given a manufacturer's concession, the distributor engages in a positive matching behavior, Then, the framework explains how this positive matching behavior affects the distributor's commitment to the relationship with the manufacturer. Seventeen propositions are derived from the conceptual framework. Discussions on conflict-resolution strategies are developed on the basis of this framework.

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Effects of Parents' Sports Parenting Objectives, Achievement Expectancy, and Task Values on Supporting Behavior for Elite Athletes (부모의 스포츠양육 목적 및 성공기대, 과제가치가 엘리트선수 지원행위에 미치는 영향)

  • Park, Kwang-Ho;Kim, Soo-Hyun
    • Journal of the Korea Convergence Society
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    • v.11 no.11
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    • pp.147-154
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    • 2020
  • The purpose of this study is to analyze how parents' income, goal, expectancy, and value affect their parents' child supporting behavior, and to understand the behavior of parents supporting their children of elite athletes. For this, the influence relations of parental supporting cost/time according to income, children's achievement level, parents' sports parenting objective, achievement expectancy, and task value were analyzed through simple regression analysis and hierarchical regression analysis. As a result of the study, income and identity objective had an effect on supporting time. Income affected the supporting cost. Achievement expectancy had a moderating effect of income on supporting cost, and usefulness value had a moderating effect on income and relational objective. It is significant that it provided a quantitative basis for understanding parents' child supporting behavior.

Graph Database based Malware Behavior Detection Techniques (그래프 데이터베이스 기반 악성코드 행위 탐지 기법)

  • Choi, Do-Hyeon;Park, Jung-Oh
    • Journal of Convergence for Information Technology
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    • v.11 no.4
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    • pp.55-63
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    • 2021
  • Recently, the incidence rate of malicious codes is over tens of thousands of cases, and it is known that it is almost impossible to detect/respond all of them. This study proposes a method for detecting multiple behavior patterns based on a graph database as a new method for dealing with malicious codes. Traditional dynamic analysis techniques and has applied a method to design and analyze graphs of representative associations malware pattern(process, PE, registry, etc.), another new graph model. As a result of the pattern verification, it was confirmed that the behavior of the basic malicious pattern was detected and the variant attack behavior(at least 5 steps), which was difficult to analyze in the past. In addition, as a result of the performance analysis, it was confirmed that the performance was improved by about 9.84 times or more compared to the relational database for complex patterns of 5 or more steps.

The Effect of Children's Perceived Parenting Behaviors on Their Aggression (아동이 지각한 부모의 양육행동이 아동의 공격성에 미치는 영향)

  • Oh, Chae-Mi;Kong, In-Sook
    • Journal of Families and Better Life
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    • v.25 no.4
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    • pp.139-149
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    • 2007
  • This study investigated the effect of the children's perceived parenting behaviors on their aggression. Subjects were 309 (156 boys and 153 girls) 5th and 6th grade elementary school children living in Jellanamdo. The questionnaire for the children's parenting behavior evaluation and their aggression was used. The data were analyzed by frequencies, Cronbach' ${\alpha}$, t-test and multiple regression. Results showed that the children perceived their parents affectionately and rationally and especially, they perceived their mother affectionately and rationally than their father. Meantime, the children perceived their aggression at a low level on the whole. Parenting behavior and children's aggression differed according to the gender. Fathers' coercive and mothers' permissive parenting predicted the children's proactive aggression. Fathers' coercive, affective and mother's aggression-compensatory parenting predicted children's reactive aggression. Fathers' coercive parenting was only significant predictor for the children's relational aggression and fathers' coercive, aggression- compensatory parenting predicted children's total aggression. Fathers' participation for reducing children's aggression was discussed.