• 제목/요약/키워드: Reality Effect

검색결과 922건 처리시간 0.027초

CG 위주 영화에서 스테이징 staging에 의한 사실성 증대 효과 -트랜스포머 분석을 중심으로- (Reality Effect Increased by Staging in Movies of CG Generated Characters - with shot-by-shot analysis of Transformers the Movie -)

  • 권병철
    • 한국콘텐츠학회논문지
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    • 제9권5호
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    • pp.107-117
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    • 2009
  • 이 연구에서는 최근 상당히 많이 제작되고 있는 CG 위주의 영화에서, 그래픽에 국한되어 있는 사실성의 의미를 재규정 해보고, 영화연출기법의 하나인 스테이징이 그래픽의 사실성을 넘어서 영화전체의 사실성을 향상시키기 위해 활용된 경우를 찾아 샷바이샷 분석을 해 본다.

시각인터페이스적용효과 및 공간표현을 활용한 증강현실광고 사례연구 (A Case Study on Augmented Reality Advertisement using Visual Interface Effect and Spatial Expression)

  • 진주오;장청건
    • 한국멀티미디어학회논문지
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    • 제22권5호
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    • pp.626-637
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    • 2019
  • Due to the rapid development of computer and digital technologies, those technologies were used in advertising. In order to meet the needs of marketing, a virtual space or character using 3D graphic augmented reality technology was developed and applied to advertisement. This study analyzed the characteristics of augmented reality in terms of interface design and spatial expression of augmented reality through case study. Firstly, we wanted to find the relationship between the types of the augmented reality advertisement and interface effects. Secondly, we wanted to find the spatial expression methods. The sample survey case studies based on 42 articles from 2012 to 2018 using Chinese and Korean site sharing augmented reality advertisement. The results of the case studies were divided into two parts. Firstly, the relationship between augmented reality types and interface effects were found basing on the augmented reality index. It means that the augmented reality index can be illustrated by using the augmented reality type. Simultaneously, the augmented reality type can be illustrated using the interface effect. The second part was that the types of display were used as a spatial representation. And the results showed that mobile display and public place display were the most frequently used.

증강현실기반의 패션제품 어플리케이션 특성요인과 사용의도와의 관계에 관한 연구 (The Effect of Augmented Reality-based Fashion Product Application on Intention to Use)

  • 김혜경;박지혜;김용석;최정일
    • 한국IT서비스학회지
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    • 제19권1호
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    • pp.89-102
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    • 2020
  • With the technology of the 4th Industrial Revolution integrated into the industry as a whole, digital transformation (DT) is becoming an innovative and essential element of corporate survival in the fashion industry, and it is expected that the paradigm shift in shopping will become an unavoidable reality, especially based on the AR. Therefore, in this study, the characteristics of augmented reality were presented separately as perceived realism, interaction, pleasure, and usability, and the influence of augmented reality by immersion parameters on the user's satisfaction and intended to reveal the relationship between satisfaction and usage through the characteristics of augmented reality. For the purpose of this study, a structured questionnaire was conducted, and the available 209 responses were collected and used for empirical analysis. The results of the empirical analysis are as follows. First, while immersion has the greatest effect on satisfaction, the effect on use intention has a stronger effect on satisfaction than immersion. This indicates that purchase occurs when the user's immersion leads to satisfaction, and when the satisfaction falls, the intention to use is also lowered. Second, interactivity, enjoyment, and ease of use among the various characteristics of fashion applications have a positive effect on immersion. Among them, ease of use had a strong effect on immersion. In light of this, it can be seen that ease of use should be considered first when creating an application based on augmented reality in the future fashion industry. However, the perceived reality is low in the degree of immersion, and the effect on satisfaction is also lowered, so it is difficult to be connected to intention. Considering that this study was conducted through indirect experience through video viewing, this study expects the development of research through a more practical research model in the future, as the impact is considered to be a relatively low measurement.

리얼리티 표방 TV 프로그램 장르의 문화계발 효과: 현실유사성 인식의 매개와 숙명적 태도에 미치는 영향을 중심으로 (Genre-specific Cultivation Effect of Reality-based TV Programs: Perceived Realism's Mediation and Fatalistic Beliefs)

  • 나은경;김도연
    • 한국언론정보학보
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    • 제57권
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    • pp.181-201
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    • 2012
  • 이 연구는 (1) 기존의 텔레비전 전체 시청량이나 TV 뉴스와 드라마 장르에 집중되어온 문화계발 효과연구의 관심을 전환하여 근래 늘어나고 있는 리얼리티 표방 프로그램이라는 구체적인 장르의 효과에 주목하고, (2) 텔레비전의 시청이 계발하는 '사회적 현실 인식과 태도' 가운데 일상적인 삶의 가치와 태도로서 숙명적 태도에 미치는 효과를 검증하며, (3) 이러한 확장적 계발효과의 추론 근거로 '텔레비전 내용의 현실유사성 인식'의 매개효과를 탐구했다. 설문조사 자료 분석 결과, 고전적인 문화계발 효과이론이 주장하듯이 전체적인 TV 시청 총량은 숙명적 태도의 계발에 유의미한 예측변인으로 작용했다. 텔레비전 시청 총량을 통제한 상황에서도 리얼리티 표방 프로그램 이용은 수용자의 숙명적 태도와 유의미한 관련성이 있는 것으로 나타났으며, 이러한 결과는 유사한 계발효과를 내는 것으로 기존 연구들에서 집중해 왔던 뉴스(사실) 장르와 드라마(허구) 장르의 이용을 통제한 상태에서도 여전히 같은 모습을 보였다. 그리고 리얼리티 표방 프로그램 시청의 이러한 계발효과는 텔레비전에 그려지는 내용이 수용자 자신은 물론 주변 사람들의 실제 현실과 비슷하다고 느낄수록 더 커지는 것으로 나타났다.

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유아 대상 환경교육을 위한 증강현실 기반 통합교수학습방법 적용 가능성 탐색 (Exploring the Possibility of Applying the Integrated Teaching and Learning Method based on AR for Environmental Education for Young Children)

  • 김인숙;조유미;고혜영
    • 한국멀티미디어학회논문지
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    • 제22권8호
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    • pp.950-959
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    • 2019
  • The purpose of this study was to investigate the effect of integrated teaching and learning method using augmented reality for effective promotion of child - friendly attitude and environmental preservation attitude and explored its applicability. For this purpose, based on the augmented reality fairy tale, we designed an experience - oriented integrated teaching and learning method such as reading book, story - telling, drawing, environmental conservation practice activity. The experimental group was divided into two groups: augmented reality reading fairy tales (A) and children's book reading fairy tales (B). First, interest, immersion, and empathy were higher in the application environment of integrated learning teaching method based on Augmented Reality. Second, there was no difference between the two groups in content understanding. Third, in terms of expressiveness, it was verified that various expressions were expressed in the applying environment of the integrated teaching - learning method based on augmented reality through drawing activities. Fourth, in practice activities, more students were practicing in the augmented reality - based integrated teaching - learning method applied environment, and the number of practice activities of individual students was also confirmed. This study suggests that the application of the integrated teaching and learning method can enhance the effect of education when using the smart teaching media using the augmented reality in early childhood education.

가상현실기반 재활프로그램이 뇌졸중환자의 균형에 미치는 영향 : 국내연구에 대한 메타분석 (The Effect of Virtual Reality Based Rehabilitation Program on Balance of Patient with Stroke: A Meta-analysis of Studies in Korea)

  • 노정석
    • 대한물리치료과학회지
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    • 제24권1호
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    • pp.59-68
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    • 2017
  • Purpose : The aims of this study was to conduct a systematic literature review with meta-analysis to investigate the effect of virtual reality based rehabilitation program on balance of patient with stroke in Korean studies. Method : The studies for analysis were searched in electronic databases(Research Information Sharing Service; RISS, Korean Studies Information Service; KISS, DBpia, e-articles, National Assembly Library). The key words for search were 'virtual reality', 'stroke', and 'balance' and only randomized controlled trials and clinical controlled trials were included. Of 40 studies identified in the search, 20 studies met the criteria of this study and included in this meta-analysis. Result : The results were as follows: 1) The overall effect size of virtual reality based rehabilitation program was 0.557(95% critical interval; 0.340~0.774). 2) In the analysis of sub-categorical variables, effect size was as follows; the commercial game type(0.621) > virtual environment type(0.335); the dynamic balance measurement(0.750) > static balance measurement(0.226); randomized controlled trial(0.653) > clinical controlled trial(0.275); and thesis type(0.706) > article of journal type(0.339). 3) In the analysis of sub-continuous variables, as time of program(per session) increased, the balance increased(p<0.05). Conclusion : The results of this study showed that virtual reality based rehabilitation program moderately improves the balance of stroke patient. Further studies are recommended to investigate the effect of sub-variables related to virtual reality programs on motor functions of patient with stroke.

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증강현실에서 객체와 오디오의 상호작용 (Interaction between Object and Audio in Augmented Reality)

  • 조현욱;이종근;이종혁
    • 한국정보통신학회논문지
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    • 제15권12호
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    • pp.2705-2711
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    • 2011
  • 최근 멀티미디어 기술의 발달, 특히 음향 기술의 급격한 발달과 더불어 고품질 오디오에 대한 요구와 함께보다 현실감 있는 오디오를 재생하기 위한 실감 오디오기술 개발이 요구되고 있다. 이러한 요구를 만족시키기 위해 사용자의 가상현실 및 증강현실에서 실감나는 오디오 효과를 제공해 줄 수 있는 3차원 오디오에 대한 연구가 활발히 진행되고 있다. 본 논문에서는 증강현실에서 좀 더 나은 오디오 기술을 적용하여 실감나는 오디오 효과를 제공해 줄 수 있는 방법을 연구하고자 하였다. 연구한 내용은 가상세계와 실제세계의 현실감을 제공하기 위하여 마커 위에 띄워진 3D 모델의 움직임에 따라서 움직임에 맞는 사운드. 즉, 거리, 각도 등의 변화에 따른 사운드의 크기 및 피치 변화를 줄 수 있도록 하였다.

가상현실 프로그램이 뇌졸중 환자의 일상생활활동 능력에 미치는 융합적 효과 : 메타분석 (Convergence Effect of Virtual Reality Program on Activities of Daily Living Ability in Stroke Patients : Meta-Analysis)

  • 최기복;조성현
    • 한국융합학회논문지
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    • 제11권8호
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    • pp.63-70
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    • 2020
  • 본 연구는 뇌졸중 환자를 대상으로 가상현실 프로그램에 대한 융복합적 효과를 알아보기 위해 메타분석을 실시하였다. PICOS 기준에 따라 국내 문헌을 검색하여 '뇌졸중', '가상현실 프로그램' 관련하여 최종 9편의 연구를 선정하였다. 개별 연구물의 비뚤림 평가는 각 연구의 설계에 따른 평가 도구를 이용하여 실시하였다. CMA 프로그램을 이용하여 메타분석의 효과크기를 산출하였다. 조절효과분석은 하위그룹분석과 메타회귀분석으로 실시하였다. 가상현실 프로그램의 일상생활활동 능력에 대한 전체 효과크기는 Hedges's g=0.302(95% CI: 0.064~0.540)이었다. 따라서 가상현실 프로그램은 뇌졸중 환자의 일상생활활동 능력을 증가시켜 가상현실 산업과 의료 보건 산업을 융복합한 의료산업에 긍정적인 영향을 제공할 수 있다.

The Effect of Congruity between Product and TV Reality Show on Purchase Intention: The Moderating Role of Consumer Factors

  • Bai, Xue;Kim, Kyung-Tae
    • Journal of Information Technology Applications and Management
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    • 제27권1호
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    • pp.173-186
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    • 2020
  • This study examines the effect of congruity between product and TV reality show on purchase intention of Chinese consumers. A total of 110 respondents from Chinese consumers were collected using online surveys. The results were analyzed by SPSS 22.0. Multiple Linear Regression and process analysis were used to test the hypotheses. This article found that congruity between product and TV reality show, attitude toward product placement and recall of product affected consumers' purchase intention. In addition, the frequency of consumer watching TV reality show and familiarity of product moderated the attitude toward product placement and recall of product. This study provides useful implications for sponsors to select product placement as one of their marketing promotion tool.