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http://dx.doi.org/10.9717/kmms.2019.22.5.626

A Case Study on Augmented Reality Advertisement using Visual Interface Effect and Spatial Expression  

Jin, Zhuo (Marine Convergence Design, Pukyong National University)
Jang, Chunggun (Dept. of Industrial Design, Pukyong National University)
Publication Information
Journal of Korea Multimedia Society / v.22, no.5, 2019 , pp. 626-637 More about this Journal
Abstract
Due to the rapid development of computer and digital technologies, those technologies were used in advertising. In order to meet the needs of marketing, a virtual space or character using 3D graphic augmented reality technology was developed and applied to advertisement. This study analyzed the characteristics of augmented reality in terms of interface design and spatial expression of augmented reality through case study. Firstly, we wanted to find the relationship between the types of the augmented reality advertisement and interface effects. Secondly, we wanted to find the spatial expression methods. The sample survey case studies based on 42 articles from 2012 to 2018 using Chinese and Korean site sharing augmented reality advertisement. The results of the case studies were divided into two parts. Firstly, the relationship between augmented reality types and interface effects were found basing on the augmented reality index. It means that the augmented reality index can be illustrated by using the augmented reality type. Simultaneously, the augmented reality type can be illustrated using the interface effect. The second part was that the types of display were used as a spatial representation. And the results showed that mobile display and public place display were the most frequently used.
Keywords
Augmented Reality; Augmented Reality Advertising; Interface Application Effect; Spatial Expression; Display;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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