• 복식문화연구
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• 제25권1호
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• pp.16-31
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• 2017

This paper aims to identify the impact on self-satisfaction of shopping tendencies and purchase behaviors for luxury goods. The research was conducted by survey method using questionnaires. The subjects of this study were female consumers from 20 to years old with a high purchasing capability for luxury goods. Using the statistics program SPSS 21.0, factor analysis, reliability analysis, one-way ANOVA, and multiple-regression analysis were executed. The analysis results are summarized below. For shopping tendency depending on ages, pleasure pursuit tendency showed insignificant difference in 40~50s, but significant difference in 20~30s. For the self-satisfaction, the interpersonal satisfaction showed the difference by age group, which was much higher in the respondents in 30~50s than those in 20s. Individuality pursuit tendency and rational shopping tendency had impact on self-satisfaction and rational shopping tendency on interpersonal satisfaction in 20s. Pleasure pursuit tendency and rational shopping tendency had impact on self-satisfaction and interpersonal satisfaction and pleasure pursuit tendency on the economic satisfaction in 30s. Pleasure pursuit tendency had impact on self-satisfaction and economic satisfaction and rational satisfaction on interpersonal satisfaction in 40s. Pleasure pursuit tendency and rational shopping tendency had impact on self-satisfaction and interpersonal satisfaction in 50s. High quality had impact on self-satisfaction and economic satisfaction and practicality on interpersonal satisfaction in 20s. High quality had impact on self-satisfaction and interpersonal satisfaction in 30s. High quality had impact on interpersonal satisfaction in 40s. High quality had impact on all elements of self-satisfaction for the respondents in 50s, practicality had negative impact on interpersonal satisfaction.

• 한국건축시공학회지
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• 제15권5호
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• pp.501-506
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• 2015

프로젝트의 성과를 향상시키기 위해서는 조직의 능력을 향상시켜야 하는데, 조직문화는 조직능력과 밀접한 관계가 있어 조직문화를 통한 성과향상이 가능하다. 따라서 본 연구는 건축현장에 따라 다른 조직문화가 프로젝트 성과에 어떠한 영향을 미치는지 파악하는 것이 목적이다. 연구결과 건축현장 조직문화 특성이 프로젝트 성과에 영향을 주는 것으로 나타났다. 성과가 좋았던 프로젝트에서는 합리문화와 합의문화 특성이 높았으며, 성과가 좋지 않았던 프로젝트에서는 개발문화와 합의문화 특성이 낮았다. 또한 성과가 좋지 않았던 프로젝트는 합리문화와 위계문화가 성과에 영향을 미치는 것으로 나타났다. 본 연구결과는 건축현장에서 성과향상을 위해 직무수행관리 체계를 구축하는데 도움을 줄 수 있을 것이다.

• 한국산학기술학회논문지
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• 제14권12호
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• pp.6173-6185
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• 2013

본 연구는 우리나라를 대표하는 철강기업 'P'사를 대상으로 공유리더십의 조절효과를 중심으로 한 조직문화 유형과 조직몰입 및 직무만족과의 관계를 규명하기 위해 문헌연구와 실증연구를 통하여 기업의 성과향상을 위한 방향 제시를 목적으로 한다. 연구결과 조직문화유형 가운데 합의문화와 합리문화는 구성원들의 조직몰입에 정(+)의 영향을 미치고, 합의문화와 개발문화, 합리문화는 직무만족에 정(+)의 영향을 미치는 것을 확인하였다. 공유리더십의 조절효과 검증에서는 합의문화, 개발문화와 직무만족 간의 관계를 조절하는 것으로 나타났다. 제조업을 대표하는 철강기업에서 조직의 성과향상에 도움이 되는 합의문화와 합리문화는 조직몰입과 직무만족에 정(+)의 영향을 미치는 조직문화임을 확인하였고, 팀장만 발휘하는 리더십에서 팀 내 구성원들이 서로에게 발휘하는 리더십 즉 공유리더십의 중요성을 규명함으로써 치열한 글로벌 경쟁체제하에 있는 기업의 성과향상에 기여할 수 있도록 방향을 제시한다.

• 한국병원경영학회지
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• 제15권4호
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• pp.63-77
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• 2010

The purposes of this study were to describe the effects of perception of organizational culture type and job satisfaction on university hospital nurses' innovation behavior. A survey was conducted with 418 respondents working in a university hospital in Cheonan City. Organizational culture types (developmental, group, rational, hierarchical), job satisfaction and individual characteristics were surveyed. The relationships between each variable and the innovation behavior were analyzed by univariate analysis and the independent effects of these variables were examined with multiple regression. The mean score of general employees innovation behavior was 3.33 (p=.58) and that of managers was 3.53(p=.64). For general employees, there were statistically significant differences in innovation behavior according to education level. For managers, there were statistically significant differences in innovation behavior for education level, marital status and duration of work. On multiple regression analysis, the factors affecting innovation behavior of general employees were developmental culture( =.297, ${\beta}$ p<.01), group culture (${\beta}$=.184, p<.01) and job satisfaction(${\beta}$=.148, p<.05). And the factors affecting innovation behavior of managers were developmental culture(${\beta}$=.181, p<.01), rational culture(${\beta}$=.171, p<.01) and group culture(${\beta}$=.408, p<.01), In conclusion, the results of this study show that organizational culture and job satisfaction influence hospital nurses'innovation behavior.

• 복식문화연구
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• 제20권5호
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• pp.736-752
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• 2012

The purpose of this study was to identify the effectiveness of fashion banner advertising according to university students' attitudes toward internet advertisement(IA). Factors of IA were information, entertainment, negative, benefit, and topicality. A self-administered questionnaire was used for data collection. Subjects(n=678) were participated in the survey and they were segmented into IA positive group, IA intermediate group, IA indifferent group, and IA negative group. IA positive group included more women with higher household income and clothing expenditure. They preferred shopping at open market on-line malls. IA intermediate group included more women with lower income and clothing expenditure. They preferred shopping at on-line malls. IA indifferent group included more men with lower income and less clothing expenses. Banner advertisement with mixed appealing was the most effective to the university students in terms of preference and click and purchase intention. IA positive group showed the highest level of preference and click and purchase intention to the banner with rational appealing, banner with emotional appealing, and the banner with mixed appealing. IA indifferent group showed the lowest level. IA intermediate group showed a positive attitude to the banner with rational appealing and mixed appealing. IA negative group showed the lowest level of click and purchase intention to the banner with rational appealing.

• 복식문화연구
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• 제11권6호
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• pp.913-924
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• 2003

The purpose of this study was to investigate the correlation between self-concept, clothing attitude and clothing buying behavior. The subjects used for the study were 300 male and female college students. The results of the study were as follows. The self-concept of subjects were identified four types(self-confident, positive to self, self-convinced and pessimistic). Self-confident type had the highest scores on self-concept and pessimistic type was the opposite. The clothing attitude was classified into 5 types(rational coordinative, clothing concerned, frugal, clothing showy and others conscious). Rational coordinative type and clothing concerned type were regarded more importantly than other types. The clothing buying behavior was emerged 5 types(economical, diffident, pleasure-seeking, impulsive and name-brand preferred). An economical efficiency was the most important factor in clothing buying behavior. The results of correlation between self-concept and clothing attitude showed that person who has more positive self-concept tends to have more interest and satisfaction toward clothing as well as tendency of showing off and rational coordination. The correlation between clothing attitude and clothing buying behavior showed that person who is more conscious to others tends to have more preference for name-brand products.

• 한국병원경영학회지
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• 제9권1호
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• pp.95-114
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• 2004

The purpose of this study was to identify the relationship between organizational culture based on the competing values approach, human resource management practices and organizational performance at a hospital. Participants were 138 employee in a general hospital. Data were collected during May, 2003 using four structured instruments. The data were analyzed using Chi-square test, One-way ANOVA, $scheff{\acute{e}}$ test and Cluster analysis. Three clusters were derived from cluster analysis. The first cluster consisted of cultures which were mixed developmental, consensual, hierarchial and rational culture equivalently. The second cluster consisted of the weak cultures, which was lower score than other clusters. The third cluster consisted of strong comprehensive cultures, which had higher score than other clusters. In the three clusters, hierarchial and rational culture were superior. The difference between human resource management practices and organizational commitment in organizational performance according to organizational culture clusters was found to be statistically significant. The cluster which had strong comprehensive cultures, in contrast to other clusters, more significantly affects on human resource management practices and organizational commitment. However, the strength of organizational culture does not have a significant effect on customer oriented service performance in organizational performance. These results showed that types of organizational culture were significantly related to human resource management practices and organizational commitment, and understanding the existing culture is essential to develop the organization of hospitals.

• 디지털융복합연구
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• 제16권7호
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• pp.153-164
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• 2018

본 연구의 목적은 구성원들의 공유가치인 조직문화가 직무만족도에 어떠한 영향을 미치는지와 조직문화와 직무만족도의 관계에 있어 의사소통의 매개효과를 살펴보는 것이다. 본 연구는 2015년 인적자본기업패널 데이터를 사용하여 근로자 10,069명을 대상으로 구조방정식 모형으로 매개효과를 분석하였다. 연구결과로는 첫째, 조직문화 유형인 혁신문화, 관계문화, 합리문화의 순서로 종사자의 직무만족도에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 혁신문화, 관계문화, 위계문화 및 합리문화가 직무만족도에 미치는 영향은 의사소통을 통해 매개되는 것으로 나타났다. 따라서 본 연구는 기업에서 혁신적이고 관계지향적인 조직문화를 형성하고 원활한 의사소통이 이루어질 수 있는 근무환경을 조성할 것을 제언하였다.

• 문화기술의 융합
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• 제4권3호
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• pp.127-132
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• 2018

본 연구는 부산시 아파트 분양광고의 내용분석을 통하여 광고 표현의 메시지 지향성에 관하여 조사하였다. 부산지역 신문광고를 대상으로, 아파트 분양광고의 광고소구 방식 및 메시지 유형을 분석하였다. 브랜드(전국기반 브랜드, 지역기반 브랜드)에 따라 광고소구 방식(이성적 소구, 감성적 소구)과 메시지 지향성(환경지향성, 감성지향성, 투자지향성, 기능지향성)으로 분류하여 조사하였다. 연구결과, 부산시 대부분의 아파트 분양 광고가 이성적 소구를 사용한 것으로 나타났다. 전국기반 브랜드는 이성적 소구와 감성적 소구가 비슷하게 사용된 것에 비해 지역기반 브랜드는 이성적 소구의 사용이 큰 비중을 차지하였다. 광고 메시지 지향성은 투자지향성과 감성지향성의 비중이 가장 높은 것으로 나타났다. 경제적 이익이나 프리미엄을 나타내는 투자지향성 메시지의 사용이 가장 많은 것으로 나타났으며 그 다음으로 자부심, 행복을 나타내는 감성지향성 메시지의 사용이 높은 것으로 나타났다. 이러한 결과는 광고 표현 전략의 차이가 브랜드 간에 존재하는 것으로 해석된다. 이와 같은 연구 결과들은 아파트 분양광고의 메시지 전략에 유용한 실무적 시사점을 제공할 것으로 기대한다.

• 복식문화연구
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• 제31권5호
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• pp.651-668
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• 2023

This study aims to help companies with efficient investment and marketing strategies by empirically verifying the impact on satisfaction and purchase intention for artificial intelligence-based digital technology supported shopping assistants introduced in e-commerce. Frequency, factor, SEM, and multiple group analysises were conducted using SPSS 26.0 and Amos 26.0. As a result, first, motivated consumer innovativeness elements of AI shopping assistant were derived into a total of four categories: functional, hedonic, rational, and reliable. Second, in the order of hedonic and rational, satisfaction with the AI shopping assistant was significantly affected, and in the order of rational and functional, purchase intention was significantly affected. The satisfaction with the AI shopping assistant did not affect the purchase intention. Third, in the case of hedonic, the AI-preferred group had a more significant effect on satisfaction than the human-preferred group, and in the case of rational, there was no difference by group in purchase intention. Thus, it was found that consumers prefer AI shopping helpers for e-commerce because they can shop reasonably and are functionally convenient. Therefore, when introducing AI shopping assistants, it is essential to include content that can compare and analyze fundamental information, such as product prices, as well as search functions and payment system compatibility that facilitate shopping.