The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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Impact on self-satisfaction of shopping tendencies and purchasing behaviors for luxury goods

명품쇼핑성향과 구매행동이 자기만족도에 미치는 영향

  • Lee, Jeong-Min (Dept. of Fashion Design & Merchandising, Kyungsung University) ;
  • Park, Sook-Hyun (Dept. of Fashion Design & Merchandising, Kyungsung University) ;
  • Lee, Kyung-Lim (Dept. of Fashion Design & Merchandising, Kyungsung University)
  • 이정민 (경성대학교 패션디자인학과) ;
  • 박숙현 (경성대학교 패션디자인학과) ;
  • 이경림 (경성대학교 패션디자인학과)
  • Received : 2016.11.30
  • Accepted : 2017.01.19
  • Published : 2017.02.28
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Abstract

This paper aims to identify the impact on self-satisfaction of shopping tendencies and purchase behaviors for luxury goods. The research was conducted by survey method using questionnaires. The subjects of this study were female consumers from 20 to years old with a high purchasing capability for luxury goods. Using the statistics program SPSS 21.0, factor analysis, reliability analysis, one-way ANOVA, and multiple-regression analysis were executed. The analysis results are summarized below. For shopping tendency depending on ages, pleasure pursuit tendency showed insignificant difference in 40~50s, but significant difference in 20~30s. For the self-satisfaction, the interpersonal satisfaction showed the difference by age group, which was much higher in the respondents in 30~50s than those in 20s. Individuality pursuit tendency and rational shopping tendency had impact on self-satisfaction and rational shopping tendency on interpersonal satisfaction in 20s. Pleasure pursuit tendency and rational shopping tendency had impact on self-satisfaction and interpersonal satisfaction and pleasure pursuit tendency on the economic satisfaction in 30s. Pleasure pursuit tendency had impact on self-satisfaction and economic satisfaction and rational satisfaction on interpersonal satisfaction in 40s. Pleasure pursuit tendency and rational shopping tendency had impact on self-satisfaction and interpersonal satisfaction in 50s. High quality had impact on self-satisfaction and economic satisfaction and practicality on interpersonal satisfaction in 20s. High quality had impact on self-satisfaction and interpersonal satisfaction in 30s. High quality had impact on interpersonal satisfaction in 40s. High quality had impact on all elements of self-satisfaction for the respondents in 50s, practicality had negative impact on interpersonal satisfaction.

Keywords

References

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