• Korean Journal of Environment and Ecology
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• v.25 no.2
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• pp.227-234
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• 2011

The number of visitors and moving pattern were surveyed in Mudeungsan Provincial Park at all seasons from summer in 2008 to spring in 2009 at 16 points in 3 areas (Jeungsimsa district, Wonhyosa district and Jungmeorijae) for three days at each survey point. The estimated number of annual visitors to Mudeungsan Provincial Park was 2,789,924. The estimated number of visitors for entering the park through survey points was 1,864,623, the people just passing through the park by a vehicle was 832,070 and visitors using others than survey points was 93,231. There was a 2.8 times of difference in the number of visitors with a ratio of 74% of total visitors in Jeungsimsa district and 26% of that in Wonhyosa district. The result showed that the ratio of visitors who were headed for Jungmeorijae from Jeungsimsa district or Wonhyosa district was 34.1% of total visitors and 30.3% of these visitors were heading for the summit. The ratio of visitors who were heading for the summit such as Jangbuljae, Ipseokdae, Seoseokdae, Gyubong, etc. of Mudeungsan Provincial Park was 21.1% of total visitors.

• Journal of the Korean Institute of Landscape Architecture
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• v.19 no.2
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• pp.12-22
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• 1991

The purpose of this study is to identify demand and methods of projection, including to prove the variables affecting the fluctuation of visitors and to analyze the relationship between these variables in National Park. Statistical analysis method (Multiple Linear Regression Analysis, ANOVA, and Model diagnostics) was carried out by computer program SAS/pc. 13 variables (1. Total Population, 2. Per Capita PDI, 3. Employment Ratio of S.O.C. & others, 4. NO. of Passenger Car, 5. Length of Roads, 6. Leisure Expenditure of Farm Household, 7. Leisure Expenditure of Urban Household, 8. Price Index, 9. NO. of Bus, 10. Exchange on Dollars, 11. Export, 12. Import, and 13. Visitors in National Park) had been used to this study. The scope of time period is during the last 17 years (1970-1986). The results were as follows; 1) Participation depends only on the specific characteristics of the economic factors (Price Index and Leisure Expenditure of Urban Household). These factors are the importance factors directly affecting the participation of visitors. The statistical Model for projecting the visitors in National Parks is the function of "Visitors in National Parks (thousand)=14915+0.210311*Leisure Expenditure of Urband Household (won)-157.835619*Price Index(1985=100)" 2) The external factors affecting the participation depends upon the interelated features of availability and accessibility (NO. of Passenger Car, Length of Roads, and NO. of Bus) of recreation resources or sites, and the economic factors (Per Capita PDI, Export, and Import). These factors are the factors indirectly affecting the participation of visitors. 3) The participation depends on the specific characteristics of demographic factors (Total Population and Employment Ratio of S.O.C. & others). These factors are the factors indirectly affecting the participation of visitors. 4) The unexpected fluctuation of yearly visitors depends on oil shock or inflation (1971, 1973-1974, 1979-1980), promulgation of national emergency decrees (1971-1972, 1974-1975, 1979-1980), and national events (assassination of president Park's wife, Madame Yuk in 1974 and president Park I 1979).

• The Journal of the Korea Contents Association
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• v.12 no.9
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• pp.479-488
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• 2012

The purpose of this study was to determine the impact in visitors' spending on two separate local festivals, and to present the improved market strategies to attract visitors to revisit the local festivals. This study was also intended to suggest the ways to increase the competitiveness and revitalize the local festivals by improving the existing attractions and creating new attractions based on the visitors' evaluation. On the purpose of the study, we studied the visitors of two local ricefests, Icheon Rice Cultural Festival and Rice Festival in Jincheon Chungbuk, and estimated the determinants influencing the visitors' spending to the festivals by applying Tobit model. Finally, to estimate the behavioral differences in visitors of the two festivals, we compared the estimated determinants for the visitors of each festival by using Log-likelihood Ratio, and analyzed the differences in the factors influencing the visitors' spending. Summarizing the propensity of visitor's spending to local festivals, visitors of two rice festivals buy or tended to buy things on impulse. Therefore, festival industry needs to take measures to efficiently accommodate their expenditures from the stage of designing festivals.

• Journal of The Geomorphological Association of Korea
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• v.24 no.1
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• pp.93-104
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• 2017

The objective of this study was two fold: firstly, we analyzed how the Geoparks have been run since the first one had been designated on December 31th, 2015. We then investigated how visitors' geographical and geological recognitions on the parks have changes. We visited geosites and investigated how well these sites accorded with the conditions for running Geoparks. In addition, scenery pictures and hashtags uploaded in Instagram between 2015 and 2016 were collected in order to analyze visitors preferences on the geosites along the, Hantan Imjingang River Geopark. Results showed that the hotspots were Bidulginang Waterall, Art Valley, and Jaein Waterfall. Compared to the ratio of geographical and geological references in 2015, the hashtags in all of these three geosites increased. The increases were as much as 3% in Bidulginang Falls, 0.6% in Art Valley, and 5% in Jaein Falls. In labelling the geographical and geological terms in Bidulginang Falls and Jaein Falls, the most frequently mentioned hashtags was "columnar joint", followed by "natural monument", "Geopark", and "basalt canyon". This study includes the study of visitors recognition which is one of the most important, but somehow neglected factor for the geopark's management.

• Journal of Korean Society of Forest Science
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• v.85 no.1
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• pp.24-33
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• 1996

The theory of reasoned action was examined as a theoretical model which explains the relationships among belief, attitude, and intention regarding the policy of limiting the total number of visitors per day in the national parks during the high-demand season. Also, effects of persuasive messages developed to change users' attitude toward the policy positively were examined. Among the visitors in Kyeryongsan National Park, 563 visitors participated in on-site and mail survey. The number of visitors who had positive and negative attitudes toward the policy was in the ratio of 43 to 49. A significantly positive relationship was found between the sum of belief and outcome evaluation crossproducts and attitude(r=0.42). Intention could be explained with attitude in an acceptable power ($R^2=0.32$). The visitors who had negative attitude and intention regarding the policy before the treatment were changed positively by the two types of persuasive messages. Among the visitors receiving the persuasive messages, 74% answered that carrying out the policy is good and 66% intended to agree to carrying out the policy. It was indicated that the persuasive messages were an effective communication method between park managers and users.

• The Journal of the Korea Contents Association
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• v.12 no.9
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• pp.146-155
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• 2012

I will analyze the current status and limit of domestic animation character theme parks as a new trend of Kids industry so that diagnose the future of performing arts specialized animation character theme parks through the examples of foreign ones such as , , , and . Revisiting ratio is the most important factor for the domestic animation character theme parks which are being built in downtown. Close interaction with visitors will be possible through great quality character shows. Top quality shows could make this possible so that visitors could be more familiar with the park and the revisiting ratio must be raised as well as the difference between the theme park and others would be emphasized.

• Korean Institute of Interior Design Journal
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• v.18 no.6
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• pp.202-210
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• 2009

This research was undertaken to prove the relationship between street mall activation and architectural plan design. The research methodology was established based on the analysis of data of two existing street malls in Korea (Western Dome & LaFesta) and theoretical studies of outdoor space design. The findings from this study are the following: First, building blocks with segments in every 50m or so are ideal for detailed communication between visitors and building contents. Second, the ratio of width of main corridor and building height should be less than 1 to provide intimate feel and keep visitors' attention concentrated in the facility. Third, store unit should have more storefronts to be exposed more to passers-by and lead more pedestrian traffic. Fourth, shape of store unit would rather be wide and shallow, instead of narrow and deep, to have more exposure to the central corridor. Fifth, the building block of the busiest(most expensive) area that is usually at the main entrance area of street mall should be flexible to fit more smaller units to maximize the profitability. Sixth, the main entrance of store should face the main pedestrian corridor to induce the influx of visitors. Lastly seventh, anchor tenant that has strong name recognition is usually located on basement or higher level to induce pedestrian traffic into the mall, key tenants that are strong and familiar brand names should be located at the corner of building block with spacing to attract visitors, provide even distribution of traffic, and support wayfinding, and local tenant should be located at small units along the central corridor or remainder spaces occurred from building core layout.

• Journal of the Korean Institute of Landscape Architecture
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• v.41 no.6
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• pp.147-157
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• 2013

The purpose of this study was to determine the correlation between wetland visitors' consciousness of ecology and their needs and thereby, provide for some effective measures to manage them. For this purpose, 3 study points were set up: "wetland visitors' consciousness of ecology and their needs", "differences of such consciousness depending on their demographic variables" and the "relationship between such consciousness and their needs". To this end, Upo Wetland visitors were surveyed for an empirical analysis. The visitors' awareness about ecology was measured with Dunlap's 15-item NEP Inventory, while their needs were analyzed in reference to Maslow's 7-Step Human Desire Ladder. The survey was conducted at Upo Wetland for 3 days, and as a result, a total of 228 questionnaires were returned. The results of this study can be summarized as follows; First, the visitors' consciousness of ecology and their needs were higher than the normal level. In terms of their consciousness of ecology, their awareness of the ecological crisis potential and anti-humanism was highest. In terms of their needs, the aesthetic need was highest, followed by the cognitive one. On the other hand, the needs for self-achievement and self-esteem were lowest; except them, the higher the needs were positioned at Maslow's ladder of desire, and subjects were more responsive to them. As a result of analyzing the correlation between the subjects' consciousness of ecology and their needs, it was found that the correlation was negative in some sub-areas, while being positive in other sub-areas. After all, the ratio of the sub-areas having a positive correlation was as 3 times high as that of the sub-areas having a negative correlation. Even as for the correlation coefficient values, they were higher in the positive sub-areas, which suggests that the correlation between wetland visitors' consciousness of ecology and their needs were positive, although at a lower level, in overall terms. As a result of comparatively analyzing visitors' needs by dividing them into 3 sub-groups depending on the levels of their consciousness of ecology, it was found that the higher their consciousness of ecology was, their needs were higher. Overall, wetland visitors' awareness of ecology was higher than the normal level, and it was estimated that such awareness would continue to increase. Hence, it could be inferred that their needs, particularly, their aesthetic and cognitive ones would continue to increase, too. Accordingly, it is deemed important to manage the wetland landscape making use of its visual resources, while continuing to provide the visitors with the contents fulfilling their need for knowledge.

• Korean Journal of Environment and Ecology
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• v.28 no.2
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• pp.235-246
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• 2014

The purpose of this study was to determine the correlation between botanical garden visitors' ecological consciousness and their needs, in order to provide some effective measures to manage them. For this purpose, 3 study points were set up: "botanical garden visitors' ecological consciousness and their needs", "differences of such consciousness depending on their demographic variables" and the "relationship between such consciousness and their needs". To this end, Botanical garden visitors were surveyed for an empirical analysis. The visitors' awareness about ecology was measured with Dunlap's 15-item NEP Inventory, while their needs were analyzed in reference to Maslow's 7-Step Human Desire Ladder. The survey was conducted at Botanical garden for 3 days. As a result, a total of 360 questionnaires were returned. The results of this study can be summarized as follows; First, the visitors' ecological consciousness and their needs were higher than normal level. In terms of their consciousness of ecology, their awareness of the ecological crisis potential and anti-humanism were the highest. In terms of their needs, the aesthetic need was the highest, followed by the cognitive need. On the other hand, the needs for self-achievement and self-esteem were the lowest; except them, the higher the needs were positioned at Maslow's ladder of desire, the more responsive the subjects became. As a result of analyzing the correlation between the subjects' consciousness of ecology and their needs, it was found that the correlation was negative in some sub-areas, while being positive in other sub-areas. After all, the ratio of the sub-areas having a positive correlation was 3 times higher than that of the sub-areas having a negative correlation. Even as for the correlation coefficient values, they were higher in the positive sub-areas, which suggests that the correlation between wetland visitors' ecological consciousness and their needs was positive, although at a lower level, in overall terms. As a result of comparatively analyzing visitors' needs by dividing them into 3 sub-groups depending on the levels of their ecological consciousness, it was found that the higher their consciousness of ecology was, the higher their needs were. Overall, botanical garden visitors' ecological awareness was higher than the normal level, and it was estimated that such awareness would continue to increase. Hence, it could be inferred that their needs, particularly their aesthetic and cognitive ones, would also continue to increase. Accordingly, it is important to manage the wetland landscape making use of its visual resources, while keep providing the visitors with the contents fulfilling their need for knowledge.

• The Journal of Society for e-Business Studies
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• v.16 no.3
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• pp.249-261
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• 2011

The rapid growth of e-business market makes new online companies to start and existing offline companies to join in this area. As the number of players of this market grows rapidly, the competition among them is very intense. Many companies invest huge resources to online marketing including search advertisement, email advertisement and banner advertisement. Because these traditional online marketing activities mainly focus on how to invite visitors to their web sites, ROI of these marketing activities are getting lower. Many companies are looking for a new marketing method to escape this situation. In this paper, we propose ROMS (Realtime Online Marketing System) which supports tools to improve conversion ratio of e-commerce sites, ROMS gathers behavioral data of visitors and analyzes it in realtime. ROMS supports live chats, visitor profiling, context analysis, event detection, and live marketing. With ROMS, personalized offers based on visitors' realtime context can be made for each visitor.