• Journal of Intelligence and Information Systems
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• v.15 no.2
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• pp.97-111
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• 2009

Context-aware computing, as a core of smart space development, has been widely regarded as useful in realizing individual service provision. However, most of context-aware services so fat are in its early stage to be dispatched for actual usage in the real world, caused mainly by user's privacy concerns. Moreover, since legacy context-aware services have focused on acquiring in an automatic manner the extra-personal context such as location, weather and objects near by, the services are very limited in terms of quality and variety if the service should identify intra-personal context such as attitudes and privacy concern, which are in fact very useful to select the relevant and timely services to a user. Hence, the purpose of this paper is to propose a novel methodology to infer the user's privacy concern as intra-personal context in an intelligent manner. The proposed methodology includes a variety of stimuli from outside the person and then performs model-based reasoning with social theory models from model base to predict the user's level of privacy concern semi-automatically. To show the feasibility of the proposed methodology, a survey has been performed to examine the performance of the proposed methodology.

• Journal of Fashion Business
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• v.20 no.6
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• pp.32-51
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• 2016

KakaoTalk has become a reputed mobile social network and an inseparable part of people's lives by leading the mobile industry in South Korea. However, there is a lack of studies in academia regarding perception of the consumers and assessment toward the mobile marketing and services by KakaoTalk. Based on the theoretical orientation of Elaboration Likelihood Model (ELM: Petty & Cacioppo, 1986) and electronic service quality (E-S-QUAL: Parasuraman, Zeithaml, & Malhotra, 2005), this study investigates the effects of information sources (Charles & Richard, 1988), and examines the consumer perception toward the service quality of KakaoTalk. A total of 209 responses were collected, using a self-administered survey in Seoul and Gyeonggi province, South Korea from March 2015 to June 2015. A seven-point Likert scale survey was developed to measure the information sources (i.e., argument quality, post popularity, and post attractiveness), electronic service quality (i.e., efficiency, fulfillment, privacy, and system availability), attitude (i.e., usefulness, preference, and overall attitude), and behavioral intention (i.e., like intention, share intention, and purchase intention). This study reveals a consensus that an online environment is different from the traditional retail context in terms of information source and service quality. Specifically, the results indicate that argument quality greatly impacts the attitudes of the individuals and their behavioral intention toward mobile shopping via social media channel. The most powerful factor among E-S-QUAL is "efficiency." This dimension of service quality influences the customer perception of usefulness and preference as well as share and like intention toward mobile shopping on KakaoTalk.

• Journal of the Korea Society of Computer and Information
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• v.21 no.8
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• pp.105-116
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• 2016

Corporate social media has been recently used in customer relationship management in many ways to improve product sales and company images. Not much research exists on corporate social media, Therefore, in this paper, we propose a research model to identify how corporate social media enhances corporate's CRM quality, resulting in forming customer's purchase intention. In detail, this paper is to examine how customer's perceived value of corporate social media influences CRM quality(CRM trust and CRM commitment), and then how CRM quality affects purchase intention. To this end, a total of 300 questionnaires were used from online panel respondents to test research hypothesis. The findings showed that service performance value and monetary value were major determinants of CRM trust, however, there was no association between brand integration value and CRM trust. In addition, the effects of service performance value and brand integration value on CRM commitment were found whereas monetary value had no effect on CRM commitment. The results also showed that CRM trust and CRM commitment played a critical role in forming of purchase intention. Theoretical and practical Implications are discussed.

• Journal of KIISE:Software and Applications
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• v.34 no.3
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• pp.275-302
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• 2007

We propose a novel still image compression system which supports a high quality text compression function. The system segments the text from the image and compresses the text with a high quality. The system shows 48:1 high compression ratio using context-based adaptive binary arithmetic coding. The arithmetic coding performs the high compression by the codeblocks in the bitplane. The input of the system consists of a segmentation mode and a ROI(Region Of Interest) mode. In segmentation mode, the input image is segmented into a foreground consisting of text and a background consisting of the remaining region. In ROI mode, the input image is represented by the region of interest window. The high quality text compression function with a high compression ratio shows that the proposed system can be comparable with the JPEG2000 products. This system also uses gray coding to improve the compression ratio.

• Management & Information Systems Review
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• v.35 no.3
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• pp.213-230
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• 2016

In O2O environment(Online-to-Offline), providers attract new customers via web sites and lead them to pay online, then induce them again to offline when receiving products. Thus, online and offline channel is integrated and create synergy for marketing in O2O context. As online and offline channel coexist in O2O, consumers' perceptions for products and services that providers offer cannot help being different compared to an independent channel (i.e., either online or offline). Therefore, this research aims to develop the O2O service quality model(O2O-SQ model). Especially, O2O is the unique environment where offline, online, and mobile commerce are integrated so that the current paper suggests the $1^{st}$ O2O-SQ model by integrating the common factors of offline, online, and mobile service quality model through the previous literature review. Hence, this study conducts FGI(Focus Group Interview) for customers who have experienced in purchasing products in O2O commerce. Among integrated common service quality factors of $1^{st}$ O2O-SQ model, the current paper identifies the specific service quality factors that customers perceive significantly through FGI analysis. Moreover, after extracting the unique O2O-SQ factors with this qualitative analysis and integrating with the $1^{st}$ O2O-SQ model, the paper develops the final O2O-SQ model.

• Journal of Internet Computing and Services
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• v.17 no.6
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• pp.133-141
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• 2016

Recent web services provide tagging function to users, and let them express the topic of the contents of their articles. Moreover, we can extract context information like emotion of the writer efficiently by using tags attached to the articles or images. And we are able to better understand article than traditional algorithm. (eg. TF-IDF) Therefore, if we use tags in recommendation system, we can recommend high quality resources to the users. This study proposes a recommendation method that provide web resources (articles, users) through simple algorithm based on related tag set extracted from the article. Through the experiments, we show that the result was satisfactory, and we measure the satisfaction of users.

• Journal of the Korea Society of Computer and Information
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• v.19 no.1
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• pp.141-148
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• 2014

As the quality of the medical treatment service provided by large hospitals grow, the number of patients utilizing the facilities is increasing dramatically. Various studies such as order communication system and treatment guidance system are under their process in order to shorten the waiting time for patients. However, the existing methods assign the treatments in successive order without recognizing the situation of each treatment, therefore increasing a patient's standby time at a hospital. This paper proposes a context-aware treatment guidance system, which recognizes the previously undermined estimated waiting time of each treatment for a patient and recommends a treatment with shorter estimated sojourn time first. This context-aware treatment guidance system provides detailed information of treatment services based on the recommended order of treatments to a patient's smartphone. By utilizing the context-aware treatment guidance system introduced in this paper, patients can reduce their standby time at hospitals to the minimum while hospitals can efficiently service more patients at the same amount of time. The proposed context-aware treatment guidance system proves to be outstanding in treatment order recommendation through comparisons to previously used methods.

• Journal of Intelligence and Information Systems
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• v.17 no.1
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• pp.37-52
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• 2011

Supply chain management is a strategic thinking which enhances the value of supply chain and adapts more promptly for the changing environment. For the seamless partnership and value creation in supply chains, information and knowledge sharing and proper partner selection criteria must be applied. Thus, the partner selection criteria are critical to maintain product quality and reliability. Each part of a product is supplied by an appropriate supply partner. The criteria for selecting partners are technological capability, quality, price, consistency, etc. In reality, the criteria for partner selection may change according to the characteristics of the components. When the part is a core component, quality factor is the top priority compared to the price. For a standardized component, lower price has a higher priority. Sometimes, unexpected case occurs such as emergency order in which the preference may shift on the top. Thus, SCM partner selection criteria must be determined dynamically according to the characteristics of part and its context. The purpose of this research is to develop an OWL model for the supply chain partnership depending on its context and characteristics of the parts. The uncertainty of variable is tackled through fuzzy logic. The parts with preference of numerical value and context are represented using OWL. Part preference is converted into fuzzy membership function using fuzzy logic. For the ontology reasoning, SWRL (Semantic Web Rule Language) is applied. For the implementation of proposed model, starter motor of an automobile is adopted. After the fuzzy ontology is constructed, the process of selecting preference-based supply partner for each part is presented.

• Journal of the Korea Safety Management & Science
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• v.16 no.4
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• pp.305-311
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• 2014

Recently, though it was developed several services using the context-awareness technology of IoT, there exist also obstacles for high quality service. Specifically it is short the study for uncertainty of context-awareness. This study focused on understanding the effect of frequency interference among several environmental factors for location determination to increase precision of location determination. It was found that frequency interference between devices using 2.4Ghz frequency effect on the location determination precision. It was resulted that frequency interference increase the error of location determination precision. Then, we confirmed that it was required the suitable compensation method corresponding to frequency interference.

• Korea Journal of Hospital Management
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• v.29 no.2
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• pp.48-56
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• 2024

Purpose: Despite growing interest in health information sharing, researchers remain uncertain whether hospitals' sharing of information increases patient satisfaction, one of the key measures of the quality of care. This study evaluates the effect of health information sharing on patient satisfaction and whether the effect varies with context. Methodology: Regression analysis was conducted using a sample consisting of 6,641 year-hospital observations, based on data from the annual and IT surveys of the American Hospital Association (AHA) and Census. Findings: Our results suggest that information sharing using health IT increases patient satisfaction, while the extent (breadth) of information sharing increases patient satisfaction, the level of detail (depth) of information sharing does not. Our results also show that the effects of the breadth and depth of information sharing vary with different contexts, e.g., the percentage of people over 65 and Hirschman-Herfindahl index (HHI). Practical Implications: Policymakers should pay greater attention to realizing the full benefits of hospitals' information sharing based on market characteristics.